Looking to convince clients that they need to make a greater investment in updating their databases? Here is a great infographic that makes the point in a powerful (but sometimes funny) way. The infographic relates to business data (such as changing address or phone numbers) more than it does consumers, but the point is made regardless.
- In the 30 minutes you spent checking your mail, 127 companies changed phone numbers.
- In the 25 minutes you spent commuting to work, 40 businesses changed locations.
- In the 15 minutes you spent eating breakfast, 27 business changed names.
It also claims that bad data costs businesses $600 billion annually and up to 20% of revenue. It’s a great attention grabber . . . and a great excuse for your customers to let you help them update their marketing databases!
The infographic was created by Infogroup Targeting Solutions and shared by Marketing Profs.