Building Your Web-to-Print Relationships

By on May 14th, 2014

Having a web-to-print storefront can be extremely beneficial for businesses. Through setting one up, a printer can save time and resources when it comes to the process of taking orders. However, while an online storefront may accomplish the goal of reducing the printer’s workload, could it end up meaning less business in the end?

Is the online-only bride too narrow?

As more and more of our interactions with businesses, friends, and other associates move online, service providers must still seek to develop relationships with customers that simply order online. Not only will this help us open up the communication lines when it comes to customer service, but it may also lead to conversations that generate additional business opportunities.

How can you make sure each customer who orders from you online feels just as appreciate and acknowledged as the rest? Download our article, Web-to-Print and Relationships, to learn 5 ways to build greater relationships with online-only customers.

Please take a moment to read and share this resource at http://ilink.me/OnlineOnly. Do you find your company running across this issue with online storefronts? What solutions have you found? I’d love to hear in the comments below!

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    2 Responses to “Building Your Web-to-Print Relationships”

    1. Stephen Marsh Says:

      I agree that if the eCommerce/W2P solution is fully integrated with the printer’s MIS /Print Management System that the printer’s workload can be reduced.

      The question is how many W2P systems actually integrate with an MIS? What is actually possible in terms of integration? How much will this cost?

      Does the integration/communication only travel from the W2P site to the MIS, or does it also go from the MIS to the W2P site? Bi-directional linking is the holy grail of W2P+MIS.

      If there is no automated integration from the W2P storefront to the MIS, then the W2P solution will likely create more work for the printer, not less!

    2. John Foley Says:

      Thanks for your comment, Stephen. Most integrations are done on a case by case basis to meet vendor needs using available methods. Some systems like my company’s, ilinkONE V8, integrates with numerous systems using various methods such as WebServices or RESTful APIs. This is sometimes referred to as EDI. The exact details of the EDI to connect two systems is very dependent on the data in each system, when events occur in the system, and what methods for EDI are available. – John

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