Brand Differentiation with Augmented Reality Enabled Packaging

By | June 7, 2014

I often repeat the December 2011 wisdom of Dr. Ronnie Davis, Chief Economist of Printing Industry of America who noted that of the 3 segments of print: informational, promotional and packaging, only the latter – packaging, labels, cartons, shrink sleeves and more, is immune to digital substitiution. One of my legal & marketing consulting projects is in the province of packaging and this video confirms a personal prediction that augmented reality enabled packaging can offer real brand differentiation and enhanced value for marketeer and consumer alike.

AUGMENTED REALITY PACKAGING / LiveViewStudio from LiveViewStudio on Vimeo.

Share this post