If you haven’t been to the Print Is Big website, it’s worth checking out. There are some great stats there to wow your clients and reinforce the value of continuing to use print. For example, in a world in which marketers are constantly being told that “print is dead,” here are some stats regarding industry size that may surprise many people.
- Music: $67 billion
- Video game industry: $33 billion
- Online advertising industry: $147 billion
- Print: $640 billion — and drives $3.8 trillion in related services
There is also a page on the greenness of print. For example, do your clients know that there are more forests in the United States today than there were 50 years ago? Or that 70% of supposedly “junk” mail is printed on recycled paper? Or that the co-founder of GreenPeace says that in order to protect the environment, we should use more paper, not less?
Print may be “right sizing” for today’s fractured multichannel marketing world, but it isn’t dying or being replaced by the “greener” world of e-media. Marketers need to be reminded of that.