We all know that bad mailing addresses are costing marketers money — and a lot of it. Bad addresses can also frustrate and alienate customers. But how do you fix it?
The USPS is offering a seminar today at 1 PM to provide some answers. The seminar is designed to help participants:
- Understand how customers prefer to receive communications
- Help them eliminate data silos
- Save up to 30% in mailing, printing, and delivery costs
- Keep data clean
“24% of all mailings have some sort of address problem,” USPS says. “That means your message might not even reach the end consumer. Don’t let Bad Data ruin a good mailing.”
To register for the webinar, click here.
Sorry for the last minute notice on this. I just got the announcement myself. Usually, these webinars have some kind of archive link that will allow you to view the content even if you miss the live event. So if you cannot attend today, check to see whether an archived version is available.