Here’s another great use of print to do something digital technologies cannot do.
The product is called SwivelCard (view TechCrunch video), and while it’s not available commercially yet, it’s been promoted by TechCrunch and is currently using crowdsourcing to improve back-end software to be more user-friendly.
The card uses a combination of patented, digitally printed metallic ink onto a business card to create a paper-based USB. Add some strategic scoring and key portions of the business card can be folded to insert into a USB port and used as a USB card.
Each card can be individually programmed so each user is taken to a different webpage. Or they can be programmed all the same. Either way, the user will be taken to a webpage of the marketer’s choosing, and like the back end of the QR Code experience, that page can be changed at any time, even after the card has been given out.
Detailed analytics on usage can be accessed so marketers know who is using their cards and where. While I haven’t used one of these cards, it appears to be something like Google Analytics.
This is another neat use of print that cannot be duplicated by electronic media. Business is often personal. You meet for lunch. You shake a hand. You attend a demonstration. There is something powerful about the personal connection of a business card that cannot be duplicated with, “I’ll send you a text this afternoon.” These cards provide the personal connection with the online / mobile interface and usage analytics.
I just love the continued innovation in the uses of print. Keep ‘em coming!