The United States Postal Service is running an Emerging Technology promotion for business mailers who incorporate Near Field Communication or Augmented Reality into their direct mail (Standard Mail letters and flats. Nonprofit Standard Mail letters and flats). The promotion is part of a USPS effort to promote the “best practices for integrating direct mail with mobile technology, and offers promotions and incentives to help you continuously invest in the future of your business.” The promotion provides an discount of 2% on postage and runs between until September 31st.
Barb Pellow shared some hard numbers and real world examples of these technologies in Game-Changers for the Printing Industry: Mobile on WhatTheyThink.
John Foley says NFC is “extremely beneficial for marketing and in particular, print campaigns” and recently published a video here on Digital Nirvana on how to utilize NFC for print marketing.