Printers are used to thinking of themselves as (at least in times gone by) as craft-based manufacturers. The rise of the information age coupled with mobile commerce has meant that printers are quickly moving to embrace web-to-print and e-commerce. Printers should also consider a team, perhaps a wholly separate team, thinking like retailers. So read this article from that retail perspective and note that omni-channel shoppers AKS “Gold Standard Consumers” buy more when they “See More” channel options:
According to a recent study by IDC Retail Insights, omni-channel shoppers have become the gold standard consumers. A multichannel shopper will be spending on an average 15 to 30 percent more than a consumer who uses only one channel. However, in case of omni-channel shoppers, the spending is more than 20 percent than that of multichannel shoppers.
Store sales which come from online customer research are around four times more than the total ecommerce sales. This implies that retailers should provide a complete package in the form of a united multi channel shopping experience to the consumers. If they fail to do so, they might risk the loyalty of the consumers and have a negative impact on the overall sales.
Print fueled AR drives mobile commerce and provides reach to multichannel shopper.