5 Common Landing Page Mistakes and How to Fix Them

By | October 29, 2014

Ideally, your landing pages have the ability to act as one of your strongest marketing and sales tools for your business. The best part about them is that once they are created, they begin the sales process for you. By creating a simple landing page,  you have generated more contacts and potentially more sales leads for your company.

However, throwing together a mediocre landing page with critical mistakes and hoping it will do all the sales work for your company is unrealistic. So, how can you be sure your landing pages are the best they can be?

Start by asking yourself if you’re making any of the following mistakes:

  1. Weak Appearance
  2. Lack of a Value Proposition
  3. Long Forms

Learn more about these mistakes and others, and discover what you can do to easily fix them by downloading, Fixing Your 5 Common Landing Page Mistakes.

Please take a moment to read and share this article at http://ilink.me/5Mistakes. Have you run into any other problems when creating landing pages for your organization? Let us know in the comments below, and we can work together to come up with a solution!

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2 thoughts on “5 Common Landing Page Mistakes and How to Fix Them

  1. Mike Porter

    Great guidance, John. In the effort to get all the pieces put together it’s sometimes easy to take your eye off the ball, forgetting the objective. The purpose of landing pages is to get visitors to take the desired action. Anything not supporting that objective should probably be re-evaluated.

    Personally, I am partial to removing extra links and navigation from landing pages. I don’t want visitors to start clicking around, get distracted by other content, and forget to fill out the form. If there is a benefit to exposing landing page visitors to other resources, I’ll refer to them in the thank you page or an email triggered later – after they have submitted the form.

    1. John Foley Post author

      Thanks, Mike. You’re completely right – it is vital that you keep the objective of your landing page front and center. You also make several other great points. I appreciate you taking the time to reply and for your thoughtful additions to this piece.

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