The first was mailed in a white paper bag closed with clear tabs to hold it closed. Inside, the letter said, “We’ll bet you don’t get a paper bag in the mail every day! Here’s something else you don’t see every day . . .” followed by the pitch.
The second was a thank-you card from Shutterfly. Not notable in itself, but what made it interesting is that the inside of the card was hand-written by the CSR who had handled my order.
I wanted to drop you a note and let you know, I enjoyed assisting your order. I hope you enjoy your 8×8 photo book.
This was not handwriting font. It was real handwriting (and messy indeed).
The third looked like an airmail letter with Arabic lettering across the top and a postmark in French. It was from an international ministry benefiting the disadvantaged in the Middle East and Northern Africa.
The fourth used a handwriting font, and it was addressed to a name I haven’t used in years, but it used a real stamp and personal address label that were not perfectly parallel with the top of the envelope. I knew it wasn’t a personal letter because of the font and the barcode at the bottom, but the address label and the real stamp were enough to make me pause and entertain my curiosity just for another half second.
Maybe these ideas won’t benefit any of your clients with direct mail campaigns coming up in the queue, but maybe they will.