Marketing for Revenue Growth

By | March 23, 2015

I attended the TLMi Annual Meeting held in California. As usual, it was a great success. I was especially impressed with the speakers: Rick Barrera “Over Promise and Over Deliver”; Alan Beaulieu “Economic Outlook”; and Alex Goldfayn “Marketing for Revenue Growth.” All were excellent, but I felt that some of Mr. Goldfayn’s remarks were worth repeating. Listed below are those remarks:

  • “You should systematically communicate your value to people who can buy it. Create your own social media, forget Facebook and Twitter, they have millions who don’t know you.”
  • “Sales are one-on-one; marketing is for many.”
  • “Quantity trumps quality. The more they hear from you, the better the results.”
  • “Good product and poor marketing is the best kept secret.”
  • “Spending time on products and services that are an 8 or 9 will not generate new revenue. Improving marketing that is a 2 or 3 will give you many more opportunities.”
  • “If they do not know about your product, they cannot buy it.”
  • “Under plan and over execute.”
  • “Let more people know about your value today than yesterday.”

These are a few of the gems offered up by Mr. Goldfayn. If you get a chance to hear him speak, do not pass up the opportunity. If you want to chat, give me a call at 201-523-6326 or e-mail at


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