More Great Uses of QR Codes

By | November 30, 2015

The other week, I talked about recent data showing that QR Codes are far from being on their way out. In fact, the numbers show that their use is growing. As if on cue, I then saw QR Codes in several new places, and of course, I scanned them.

  • The first was on the label of our Heinz malt vinegar underneath the recipe for peachy chicken. When scanned, it took me to a mobile webpage with pickling instructions, more malt vinegar recipes, and a link for the variety of additional uses for vinegar around the home.
  • The second was on the bottle of Garnier Nutrisse hair dye (for creating artistic stripes, of course). This one took me to a variety of mobile videos offering tips and tricks for hair color application.
  • The third was on an information board along a hiking trail taking hikers to a mobile site listing the various hunting seasons and bag limits.

Heinz QRThese aren’t QR Codes to nowhere. They aren’t codes designed to benefit marketers and nobody else. They are exactly what QR Codes should be — links that provide real information of use to real people. Are there benefits to the marketer or organization? Of course, but they provide real, tangible reasons to scan them, as well.

This is what we’re seeing more and more. Marketers are finally starting to get it. They are finally starting to use QR Codes the way they are designed to be used, and that’s why they aren’t going away any time soon.

Are you collecting good examples of QR Code use like this? You should have your own examples on hand to discuss with clients to show them what great uses of QR Codes look like and, when discussing upcoming projects, encourage them to incorporate their own.

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3 thoughts on “More Great Uses of QR Codes

  1. John Leininger

    I really like the line, “They are exactly what QR Codes should be — links that provide real information of use to real people.” If everyone would focus on this and understand it is just a tool, we would not have to worry about killing kittens. When people listen to Scott Stratten they think QR codes are bad, he is just talking about bad marketing and use QR codes as an example. You are showing people where it makes sense and that equals GOOD marketing (as you say it there are benefits for the company, but there needs to be a tangible reason for the customer).

  2. John Foley, Jr.

    Hi Heidi,

    Thanks for the post!

    They continue to proliferate the marketplace for sure. When you look at QR as a simple way to connect from a mobile device to useful information the scans are greater. And when you provide some messaging to the individual that is going to scan the code the results are higher on scans. For the marketer tracking in a variety of ways can have tremendous value. Location tracking is key for sure. I think Augmented is still a little clunky, ibeacon on the rise for proximity based things and I’m not sure where or if NFC will end up anywhere. Anyways thanks for the post and insight. I hope the service providers that may add this value added service to their portfolio do not give it away just for the print. There is real value to the customer looking for ways to connect with the mobile audience, measure what is happening and building possibly meaningful databases that can be used for remarketing. – Hope your well! Happy Holidays – John

  3. Heidi Tolliver-Walker Post author

    I continue to be mystified that people say that QR Codes are dying, that nobody likes them, when I continue to see them in more and more places and the usage is getting better all the time. In these particular cases, what I think is particularly relevant is that not only did I see three good uses of QR Codes, but all three of the codes I scanned were good. So the codes I scanned were batting 1000. The number of scans is also on the rise. According to Scanbuy, the number of scans per person has risen 15% year over year. I’m not sure how all that adds up to QR Codes being on their way out. But I heard it again this morning!

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