The other week, I talked about recent data showing that QR Codes are far from being on their way out. In fact, the numbers show that their use is growing. As if on cue, I then saw QR Codes in several new places, and of course, I scanned them.
- The first was on the label of our Heinz malt vinegar underneath the recipe for peachy chicken. When scanned, it took me to a mobile webpage with pickling instructions, more malt vinegar recipes, and a link for the variety of additional uses for vinegar around the home.
- The second was on the bottle of Garnier Nutrisse hair dye (for creating artistic stripes, of course). This one took me to a variety of mobile videos offering tips and tricks for hair color application.
- The third was on an information board along a hiking trail taking hikers to a mobile site listing the various hunting seasons and bag limits.
These aren’t QR Codes to nowhere. They aren’t codes designed to benefit marketers and nobody else. They are exactly what QR Codes should be — links that provide real information of use to real people. Are there benefits to the marketer or organization? Of course, but they provide real, tangible reasons to scan them, as well.
This is what we’re seeing more and more. Marketers are finally starting to get it. They are finally starting to use QR Codes the way they are designed to be used, and that’s why they aren’t going away any time soon.
Are you collecting good examples of QR Code use like this? You should have your own examples on hand to discuss with clients to show them what great uses of QR Codes look like and, when discussing upcoming projects, encourage them to incorporate their own.