Author Archives: Adam Dewitz

Courier Acquires Highcrest Media


Courier Corporation, a leading book manufacturer and specialty publisher announced that it has acquired Highcrest Media, a provider of software and solutions that streamline the production of customized textbooks for use in colleges, universities and businesses.

“College professors around the country are flocking to this new technology,” said Courier Chairman and Chief Executive Officer James F. Conway III. “Using Highcrest’s software, they can create a textbook that contains only the information they want to teach from–eliminating waste and reducing costs. By bringing Highcrest Media to Courier, we are placing ourselves at the forefront of this trend as a strategic resource for a key customer base. Highcrest’s expertise fits perfectly into our vision and portfolio.”

In an article at WhatTheyThink Andy Tribute writes that the world of publishing has hardly been impacted by developments in digital printing. Almost all the developments have been aimed at short-run commercial printing, variable data printing, and web to print operations. It would appear that this year will see the start of a change as book publishers look to digital printing to change their business models to reduce their capital tied up in inventory. In the article Tribute asks “Is 2010 the Year for Digital Printing for Publishers?

The biggest impact digital printing has brought to publishing is the ability to support mass customization of printed products. A lack of workflow applications has hindered the ability of print providers to offer mass customization to publishing clients. The Courier acquisition is a perfect example of a need to provide workflow to drive mass customization and digital printing applications.

“The Future is Bright” Q&A: Dan Adler


EDSF volunteer Dan Adler, president and founder of DA Digital, has been a leader in the global digital printing and direct marketing industry for over 20 years. He is an entrepreneur who has built profitable service businesses based on the intersection of digital hardware and laser technology, software (many generations and applications), direct marketing response requirements and the increased use of versioning and personalized communication in all media.

Twenty years ago, he implemented the first PC-based high-speed laser printing production application with variable data. At that time, he designed and created direct mail laser printing campaigns for several real estate giants including Coldwell Banker, Century 21 and ERA. These campaigns became replicable international industry standards. In the late 80s, Adler delivered comprehensive hardware and software testing on next generation digital printing devices for Xerox Corporation.
In 1991, Adlerco-founded Lexinet, a direct mail production company specializing in unique and profitable digital print production utilizing Web ordering and online design. He created one of the first true 4-color variable print direct mail applications. He also implemented advanced web applications supporting digital color printing and continues to push the limits of technology to deliver effective, profitable results.
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The Need for Scholarships


By Brenda Kai, executive director, EDSF

The need for scholarships, especially those that support students hoping to build a career in our industry, has never been greater. A chance to have a college education is perhaps the greatest gift that deserving students receive. However, the costs of a college education today continue to escalate while financial resources decline.

Privately funded Memorial Scholarships can provide many opportunities for students with limited resources, and are an excellent way to perpetually honor co-workers, friends or family members.

With EDSF — the international non-profit organization dedicated to the document management and graphic communications industries — each memorial fund is maintained in a separate investment account and routinely reviewed and managed by the EDSF Scholarship Trustees, who are members of the Board of Directors. Today, EDSF scholarships are making a big difference in the lives of international students studying communications, graphic arts and document management.

EDSF donors may establish the criteria for their scholarship, which will be used in awarding the scholarships. Common criteria includes:

College Degree/Major
Geographic location
University being attended
Community Involvement

In addition to establishing an EDSF Memorial Scholarship, gifts in honor of or in memory of an individual or group may be made to any existing EDSF scholarship fund or to the general fund. As a registered 501(c)3, all donations are tax deductible.

Find out how you can make a difference.

For a listing of EDSF Memorial Scholarships, or for information about establishing or donating to a memorial scholarship fund, please visit the Web site at or contact Brenda Kai at

EDSF Scholar of the Day
Alexandra Hartman, Clemson University
EDSF Board of Directors Scholarship 2009
EDSF Board of Directors Scholarship 2008

“This scholarship helps me remain a student as every year it gets harder to pay the tuition. Thank you so much for allowing me to continue my education.”

EDSF “The Future is Bright” Q&A: Tawnya Starr of PrinterPresence


Tawnya Starr first learned about the power of the Web when she experienced phenomenal sales growth after launching a Web site for her printing company in New Mexico. In 2000, she joined PrinterPresence as president.

Starr has dedicated her career to educating the printing industry on all matters related to the Web and Web-to-print applications. She is recognized as an expert on Web marketing and how it enables companies of any size to save time and money while attracting and keeping customers. Starr is a published columnist and author, and in 2005 she received the prestigious Industry Award of Distinction from PrintImage International for her service as a consultant and educator to the industry. She has conducted hundreds of seminars and has been featured as a speaker at dozens of national and international print conventions.
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“Personalized Newspaper” Launched in Berlin


The Editors Weblog has a detailed blog post on the Niiu personalized newspaper that has launched in Berlin, Germany.

Editors Weblog outlines the production steps:

On the client’s side the process is very simple. After signing up for a short-term subscription (more on that later), they have until 2 p.m. to choose their news sources for the following morning’s paper. On Niiu’s website they can select from a wide variety of publications and online sources; from national, local or international newspapers like the New York Times, or internet news sources and blogs. A 24-page personalized paper, researched from and composed of their choices, then appears on the subscriber’s doorstep the next morning.

The business is based on strategic partnerships with content creators and print service providers to handle everything from content creation to the Web portal to printing and distribution.

According to one of the founders, a printed version made the most sense, “We asked this target group which is the most comfortable and which is the best distribution channel; is it an e-paper, is it only on mobile, is it printed or online? The feedback was that for now, paper is still the best distribution channel.” However they pointed out that future offerings could be delivered to mobile phones or e-paper devices.

Niiu’s website is located at (German only).

Niiu’s publishing model sounds very similar to what the Knight News Challenge funded project Printcasting is building: an easy to use interface that “allow individuals to easily create ad-supported, customized publications with a mix of local news and information”

EDSF “The Future is Bright” Q&A: Carl Gerhardt


EDSF, the international non-profit organization dedicated to the document management and graphic communications industries, could not be effective without the outstanding leadership of its Board of Directors. During EDSF’s “The Future is Bright” Awareness Campaign, you will hear from four leading industry executives about their support of EDSF’s mission.

Today, WhatTheyThink is talking to Carl Gerhardt, president and CEO of Allegra Network, LLC, a proud supporter of EDSF and its mission to ensure that the document management and graphic communications industry has the talent it needs to survive, grow and excel.
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Q&A with EDSF Scholarship Selection Committee


EDSF’s “The Future is Bright” Awareness Campaign continues with a salute to its volunteers. For the next several weeks, you will meet the wonderful people that are vital to EDSF’s many programs.

This week, we talk with Bruce Murray, chair of the EDSF Scholarship Selection Committee, who answers questions about the EDSF scholarship program and introduces the other committee members.

Murray has 30 years of experience in marketing, communications and sales, including over 15 years in the electronic document management industry. Murray has been with Systemware, Inc., a leading electronic document management software firm, for the past 13 years, most recently as a market specialist. He holds an MBA in marketing from San Diego State University and a bachelor’s degree in English from UCLA, from where he graduated with Phi Beta Kappa honors.
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Are Loyalty Statements Transpromo?


On the Transpromo Professional Network LinkedIn Group, Elizabeth Gooding President, Insight Forums recently asked, “Do you consider Loyalty Statements to be Transpromo?” She states:

I get loyalty statements in print and online for hotels, grocery chains, credit card rewards and more — yet I don’t see many case studies on these topics (with the exception of Best Western.) These applications have been out there for a long time (all around the world) but I don’t hear a lot of discussion about them. Does anyone have any great examples of these types of statements? Maybe we can pursue those companies for an article and get some case data that way.

Pat McGrew, Data-driven Communication Segment Evangelist at Kodak says, “No question in my mind that the techniques we sometimes attribute to TransPromo – those that use customer data to create an integrated customer conversation – are conducive to loyalty programs!”

Pat shared the success of Australia’s Guardian Pharmacies Plus Points program:

One of the first application trials in Australia was for Guardian Pharmacies Plus Points program. Response rates exceeded 50% when they abandoned the plain statement and separate catalog mailing and incorporated the points statement with targeted offers.

What do you think? Do you consider Loyalty Statements to be Transpromo?

Making mobile printing easier with QR codes


Palo Alto Research Center has a blog post detailing research into making mobile printing easier with QR codes:

Currently, about 20 U.S. airports enable passengers to check in through a “mobile boarding pass”. These airports use special scanners to read the 2D barcodes displayed by diverse mobile manufacturers’ hardware.

We realized a similar technique could be used to “acquaint” a mobile phone and a printer, so that someone could easily print something from their phone wherever they are and whenever it’s needed (e.g., instructions, maps, notes, product information to leave behind for a prospective client).

To print from your phone, you first have to make the phone and printer “talk” to each other — which isn’t always easy. I don’t know how many times I’ve had to re-register my Bluetooth- or wifi-enabled mouse with my laptop; the irony is that they’re sitting right next to each other!

Interesting use of QR barcode technology outside of the many marketing applications we see.