Author Archives: Adam Dewitz

Océ at On Demand

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Brian Dollard of Océ talks about the CS6130 Tandem Printing System at On Demand 2009

Peter Deen of Océ on the Varioprint 4120 at On Demand 2009

My Magazine, My Way

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time-mine-logo
Earlier this week Time Inc. announced an experiment they are conducting with a customized magazine dubbed “Mine.” The Boston Globe has the details, “Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure. Editors will preselect the stories that make it into every biweekly issue, and readers won’t have the option of changing the picks from issue to issue.”

Rex Hammock of Hammock Inc, a custom media and social media marketing company wrote on his blog, “While the approach, technology and even editorial concept dates back decades, it is being touted as something new that “tries to mimic in printed form the personalized news feeds that have become popular on the Internet.” Hammock cites printing and binding technology that has been used to create customized publications.

Is a customized magazine going far enough? Has the time come for publishers to start using more personalization and 1:1 concepts to create a unique reading experience for the reader?

You can sign up for the free trial at https://www.timecmg.com/mine/. The first 31,000 respondents have the option of receiving the print version and an electronic version will be available to 200,000.

Printcasting Goes Live

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Printcasting, the Knight News Challenge project that aims to “allow individuals to easily create ad-supported, customized publications with a mix of local news and information” has launched in beta at the in Bakersfield, California:

This week we publicly launched Printcasting in Bakersfield, California. While our focus is on outreach to the 330,000 people who live there, anyone can now use the site to create an automatically updating, printable PDF magazine.

More infomation about Printcasting at http://www.printcasting.com/

Design Considerations for TransPromo Archive

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TransPromo communications, or the blending of promotional messages into transactional documents, has received extensive trade press attention. “it is clearly a growth opportunity for commercial printers, direct mailers and transactional service bureaus. What often is not discussed are the unique design considerations required to make TransPromo successful. InfoTrends has generously agreed to share recent research on this subject with our audience.

Webinar archived playback:

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Design Considerations for TransPromo

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An upcoming WhatTheyThink educational webinar, sponsored by Océ and The Digital Nirvana, reveals keys to success in designing TransPromo communications

“TransPromo communications, or the blending of promotional messages into transactional documents, has received a lot of trade press attention,” said WhatTheyThink Senior Editor Cary Sherburne.. “It is clearly a growth opportunity for commercial printers, direct mailers and transactional service bureaus. What often is not discussed are the unique design considerations required to make TransPromo successful. InfoTrends has generously agreed to share recent research on this subject with our audience. This session will provide thought starters and advice from experts that should be considered when getting into the TransPromo game.”

Sherburne will be joined by Michael O’Leary, Director of InfoTrends’ Document Outsourcing Consulting Services, document and technology services veteran with over 24 years of leadership experience in the areas of document management, enterprise print, and information technology services. O’Leary is responsible for providing marketing, technical, and consulting services to outsourcing providers, technology service providers, commercial printers, quick printers, and in-plant operations.

The free event will be held Wednesday, March 11th, from 2:00 to 3:00 pm EST (-5 GMT). Register here.

Digital Printing and Survivability in the U.S. Postal System

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PIA has released the study on digital printing and survivability in the U.S. Postal:

How well does a digitally-produced postcard hold up in the United States Postal System mail stream?

The basic methodology for the study: design a postcard, print it on various digital presses (with no coating) on 10pt C1S paper, then mail it from four different points of origin to Printing Industries of America headquarters. Additionally, a postcard was also produced via offset lithography for control and comparison purposes. Results show that both the press used, as well as the postal center through which the piece was processed, significantly affected the amount of scuffing. The full white paper details the complete results of this study.

Download the study from PIA: Digital Printing and Survivability in the U.S. Postal System (PDF link).

New Products Announced at Hunkeler innovationdays

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February 16th–19th is Hunkeler is hosting 60 exhibitors representing digital printing and finishing at the company’s Hunkeler innovationdays in Lucerne Switzerland.

Andrew Tribute has published a few updates from the show at Print CEO including around up of some the product Announced at the show:

Hunkeler showed the latest implementation of its digital newspaper production system with its new POPP7 platform for handling web widths up 660 mm. This utilizes a new DC7 collator that collects the cut four page flat signatures, spot glues them before passing these sheets to the systems folder to produce the finished newspaper. This new 660 mm platform is also used for book production.

Kodak – The new products from Kodak were covered in depth in whattheythink.com on Tuesday February 17. A brief summary however follows. The Kodak Versamark VL2000 drop on demand printing system is extended to add new models in either single or dual engine configurations. The Versamark VL4000 is a product that runs at 125 meters/min with a reduced quality and resolution of 600 x 360 dpi. The Versamark VL6000 is the new high-speed press working with additional printheads to give a speed of 150 meters/min with a 600 x 600 dpi. It also offers higher resolutions at a speed from 75 meters/min.
Kodak also launched the Nexpress Dimension Printing System that was previewed at drupa. This is the use of a clear toner printed from the fifth imaging station that provides a relief image that gives a realistic feel to print.

Infoprint Solutions – Infoprint Solutions introduced an upgrade to the Infoprint 5000 press to allow it to run at a speed of 128 meters/min instead of the normal speed of 64 meters/min. This is done by reducing the resolution of the press to print at a reduced quality at 720 x 360 dpi. This upgrade has been expected since Screen introduced this change to the Truepress Jet520 press at drupa.

Océ – Océ showed enhancements to both its electrophographic and inkjet continuous feed color presses. The ColorStream 10000 electrophotographic press is now available with a fifth color printing unit allowing for printing additional CustomTone applications. The JetStream product line is also offered with a fifth printhead to allow for printing MICR ink formulations. This approach differs from the new MICR facility offered on the Kodak Versamark VL2000/4000/6000 range where a MICR print unit OEM’d from another supplier is linked into the system.