Articles by Bryan Yeager


Bryan Yeager is a Senior Consultant for InfoTrends’ Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at bryan_yeager@infotrends.com or via Twitter (@bryanyeager).

Technology, Services Continue to Empower Small and Medium Businesses

Tuesday, May 15th, 2012

The Web has helped level the playing field for small and medium businesses to market and compete, especially as these companies continue to shift their spend and efforts to digital marketing. While targeted, automated e-mail marketing may have been out-of-reach for SMBs five years ago, it is one of the most-used marketing tactics by companies…

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Encyclopedia Britannica Ceases Print Edition After 244 Years

Friday, March 16th, 2012

The Encyclopedia Britannica made headlines earlier this week when it announced that it was “stopping the presses” and ceasing publication of its print edition after a strong 244-year run. From a business standpoint, one can understand why this inevitably needed to happen: Encyclopedia Britannica Inc. has sold just 8,000 sets of its latest 32-volume, $1,395…

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Photo Publishing Opportunities with Instagram

Monday, February 27th, 2012

For the past few years, many companies have attempted to find opportunities for the print publishing of social online content. Content-rich social networks like Twitter and Facebook have Application Programming Interfaces (APIs) that enable third-parties to, with user approval through social sign-in, flow information and graphics from your account to their service. As more consumers…

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Understanding Different Applications for Personalization

Tuesday, January 24th, 2012

“Personalization” continues to be a prominent topic in a number of different circles: marketing, publishing, eCommerce, social networking, and search. It’s no wonder why: personalization helps boost response rates and profitability in cross-media campaigns, helps marketers drive conversion on their Websites & landing pages, and much more. Wikipedia provides a very broad definition of personalization, which…

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Five Key Considerations for Offering Mobile Marketing Services

Thursday, January 12th, 2012

As you’re likely well-aware, the mobile channel continues to experience significant levels of growth. According to the CTIA Wireless association, mobile subscription penetration in the United States exceeds 100% of the population; many people own and use more than one mobile device. Furthermore, CTIA estimates that that close to 30% of U.S. households are “wireless-only,”…

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Adobe Refocuses on Digital Media, Digital Marketing

Friday, December 9th, 2011

Adobe has been making waves with its series of acquisitions over the past few years, including Web analytics provider Omniture and content management provider Day Software. More recently, Adobe acquired web font specialist Typekit, electronic signature provider EchoSign, and video enhancement software provider Iridas Technology. At a financial analyst briefing in November, Adobe made a…

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Exploring Opportunities with Small and Medium Businesses

Tuesday, November 1st, 2011

While many companies compete to do business with large companies that can deliver sizeable long-term contracts for print and marketing services, a trend has emerged over the past few years related to targeting small and medium sized businesses across a wide range vertical markets. Many point to providers like Vistaprint on the print marketing side…

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Complexity a Top Challenge for CMOs

Wednesday, October 19th, 2011

Two weeks ago on The Digital Nirvana, I covered the DMA2011 conference & exhibition, highlighting how DMA is making a clear shift to embrace more digital, real-time forms of media and marketing. It’s clear that these areas are where marketers are gravitating toward. While print is still an important component in a more diverse marketing…

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DMA2011 Continues Shift to Digital, Cross-Media

Wednesday, October 5th, 2011

This past Monday, I had the opportunity to attend the Direct Marketing Association’s annual conference & exhibition, DMA2011, being held October 1-6 in Boston. Its tagline, “the global event for real-time marketers” is a slight tweak on last year’s tagline of “the global ROI marketing event” signals a continued transformation of both the organization and…

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Graph Expo Software Trends Revisited

Tuesday, September 27th, 2011

Back in August, I published an article on the main WhatTheyThink site that highlighted my top five software trends to watch at Graph Expo. In general, this year’s show was an indication that solutions are just as (if not more) important as speeds and feeds, and software is top-of-mind for print businesses looking to succeed…

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Reflecting on Apple’s Impact in Graphic Communications

Tuesday, August 30th, 2011

There has been a lot of reflection and praise all across the Web over the past week following the announcement on August 24 that Steve Jobs, Apple’s iconic CEO, resigned from his top spot at the company, likely due to his worsening health condition from a long bout with pancreatic cancer. Commentary has ranged from…

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Companies Working to Achieve Digital Mailbox Nirvana

Tuesday, August 16th, 2011

While there’s been a lot of bad news surrounding the United States Postal Service lately, a heightened level of innovation exists  both within the postal service and externally in an attempt to transform the organization, as well as the concept of mail delivery itself. This past June, the PostalVision 2020 conference in Washington, D.C. brought…

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Taking a Look at Digital Outdoor Advertising

Tuesday, July 26th, 2011

If you do any regular amount of driving on highways (or walking around in major cities), you’ve probably noticed the increased presence of high-quality digital screens displaying rotating advertisements over the past few years. Commonly referred to as “digital out-of-home” or “digital place-based” advertising, these electronic billboards are popping up in a wide variety of…

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First Impressions of Google+

Thursday, July 14th, 2011

At the end of June, search giant Google unveiled its new social networking site, Google+ (phonetically pronounced “Google Plus”). Google+ is the company’s attempt, albeit not its first, to create a social network that rivals dominant services like Facebook and Twitter. Google is trying to differentiate itself from those networks by providing robust tools for…

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Opportunities in Photo Publishing

Monday, June 27th, 2011

Digital printing is now mainstream for print production, and as such, print service providers and other companies are continuously looking for new opportunities to exploit the technology. A growing area where providers are looking to deliver differentiated offerings enabled through digital printing is photo publishing and, more broadly, photo merchandise. InfoTrends actually has a service…

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