Eric de Goeijen is the Vice President of Product Marketing for Océ North America’s Production Printing Systems division responsible for all product strategy and marketing for production printing hardware, software and professional services offerings in North America.

In this role, Eric leads a team of marketing professionals developing end to end solutions for the various corporate and commercial target markets and segments combining Oce production print hardware products, Océ PRISMA® software and professional services.

A 25-year Océ employee, Eric joined Océ Technologies B.V. in 1985 as an account manager, achieving positions of increasing responsibility in sales, business development and marketing. With more than 30 years of experience in the digital printing industry, Eric brings unique expertise in product and marketing strategy, sales management and business development.

If you’re a commercial printer looking to get your share of the growing digital opportunity, what’s workflow got to do with it? A lot, as it turns out. In fact, workflow can mean the difference between a print operation that’s rooted in the dark ages and one equipped to satisfy the expectations of 21st century customers. Can streamlined digital workflow help commercial printers survive – or better yet, thrive – in the second decade of the new millennium? Yes it can -and here’s how:

Continue Reading...

Production print service providers face many challenges today, but in-plant operations arguably face even more. These guys are dealing with squeezed budgets and simultaneous pressure to grow print volumes, improve service levels, increase productivity and offer an ever-expanding suite of services like producing tabs, binding, transaction printing, fulfillment, direct mail, booklets, and security printing. If they can’t meet the corporate need, they don’t just have a bad year – they get lifted right out of the enterprise.

Continue Reading...

Every print job you can think of today has a workflow associated with it – specific tasks and processes that have to be managed and ideally, automated. Not surprisingly, workflow means different things to different people. Jobs flow differently in commercial print shops than they do in high-volume transactional data centers, direct mail houses, service bureaus or CRDs in enterprise environments. So their corresponding approaches to automating workflow are different as well.

Continue Reading...