Articles by Francis McMahon


Getting Marketing Teams Engaged with Production Print

Monday, May 23rd, 2011

It’s no secret that marketing departments are savvy when it comes to direct mail. It’s a channel they’ve traditionally owned. They routinely work with vendors – whether it’s a direct mail house or commercial printshop – who provide access to sophisticated tools for conceiving, creating, composing, personalizing, mail-merging, printing and delivering mail pieces to a…

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The Art and Science of Competitive Bidding

Wednesday, November 3rd, 2010

Every print services provider knows the drill – quote too high and you risk losing the job – quote too low and you risk losing money. Balancing these risks requires both art and science. Nowhere is this balancing act more challenging than when estimating complex color jobs. The situation takes on a whole new level of complexity when the device in question is a full-color inkjet machine – and don’t forget the potential for built-in MICR. These machines offer your clients tremendous cost savings potential, which can make you more competitive – but only if you get the quotes right – RIGHT?

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Getting Marketing Teams Engaged with Production Print

Wednesday, October 13th, 2010

It’s no secret that marketing departments are savvy when it comes to direct mail. It’s a channel they’ve traditionally owned. They routinely work with vendors – whether it’s a direct mail house or commercial printshop – who provide access to sophisticated tools for conceiving, creating, composing, personalizing, mail-merging, printing and delivering mailpieces to a designated…

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A Horse of a Different Color?

Monday, September 20th, 2010

Is the use of color really that different in transactional and graphic arts print environments? Or do expectations and unique application characteristics drive the perception of color quality and the choice of color technology? In my experience, the lightning rod for differentiating the two comes down to five key questions: What drives the use of…

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From Boise to Boca and other Big Moves

Tuesday, August 3rd, 2010

Some of you may be wondering – why did I decide to come to Océ from HP? It was a long trek from Boise to Boca Raton, but I’m already settling in – and finding the palm trees and South Florida atmosphere rather appealing. I’m sure I’ll appreciate it even more in February.  In all seriousness,…

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