Articles by Guest Contributor


Why should we care so much about data security?

Monday, August 1st, 2011

As I regularly share with employees there are two main ways I think about this question. First is being a good corporate citizen and recognize that we have a responsibility to secure the data we are entrusted with to protect the privacy of individuals. According to ITRC more than 35 million data records were compromised…

Continue Reading...

Segmentation Strategies

Tuesday, July 19th, 2011

There are numerous requests these days involving segmentation. With the onslaught of digital print and other media, companies are starting to take personalized communication seriously. One of the most common questions I am asked is what to segment on. Some companies just want to take a basic demographic approach related to consumers. Others are focused…

Continue Reading...

Océ Press Go! Webinars… Are They Worth It?

Wednesday, June 15th, 2011

If you’ve visited this blog before, you’ve likely noticed the advertisement on the top right inviting you to “Watch an Océ Press Go! Webinar”… at least the marketing department at Océ is hoping you’ve noticed it. But what exactly are these webinars and are they worth your time? I asked myself that very question and…

Continue Reading...

Wide Format Means Big Opportunity…Selling it Right

Monday, June 6th, 2011

The wide format printing business is unquestionably a great business opportunity for commercial printers, quick printers, and graphic arts firms. You can still get an excellent profit margin if you produce good work, develop your customer account base, and deliver the goods reliably. Because the wide format digital printing market is also highly fragmented, there…

Continue Reading...

A Direct Marketing Lesson from Dwight K. Schrute

Thursday, May 5th, 2011

By Liz Swanson If forced to watch only one show for the rest of my life, without a doubt, I would choose “The Office.” I love Michael’s eternal quest for love; I love Angela’s obsession with her cats; I love Creed’s sketchiness. I wish I was a Pam, but alas am probably closer to a…

Continue Reading...

The Dark Side of Direct Mail

Thursday, April 28th, 2011

Recently, Boston.com posted an article about a direct mail campaign that went out to an unknown number of National Grid customers from HomeServe USA, an insurance company that sells coverage for furnace and plumbing repairs. Just read the comments to the article to get a sense of how duped some customers felt.

Continue Reading...

Making Print Consistent with Online Experience? Priceless!

Tuesday, April 19th, 2011

I work at a company that is heavily focused on the online user experience for consumer and corporate identity risk management services – and I’m also a print guy. You might think that print wouldn’t be that important of a competency for us, but you would be wrong. Intersections Inc. (www.intersections.com) is recognized as the preferred partner of major financial institutions providing custom identity management solutions. Clients leverage Intersections’ identity management solutions, offered under their own privately branded labels.

Continue Reading...

Obstacles of Digital Check Printing become “Everyday Non-Issues.”

Wednesday, March 30th, 2011

By David Smith In the past, and for many companies currently, check printing has been slow and expensive. Checks required special stocks, MICR printing – often on dedicated machines or slower mixed-use machines. When checks are only part of the mailing, this often means a separate matching step that further slows down the process. Ideally,…

Continue Reading...

Digital Inkjet: The Paper Challenge

Monday, October 25th, 2010

By Jack Miller, Principal Consultant, Market-Intell In the world of digital print and paper, “nirvana” is a press that is capable of producing offset quality at a competitive cost on the same papers that printers use on their offset presses.  For the most part, coated and uncoated offset papers run reasonably well with toner-based digital laser printing,…

Continue Reading...

Who told Franklin to “Go fly a kite?”

Wednesday, October 20th, 2010

By T. J. O’Hara    Remember me?  The industry heretic?  The guy who’s not willing to accept that fact that margin erosion can’t be overcome?  Heck, if you’ve read the political satire in my blog and books, you know that I even think our current political process can be fixed.  Talk about being an “eternal optimist!” …

Continue Reading...

The Common Sense Czar on Printing: To Be or Not To Be. . .

Thursday, October 14th, 2010

By T. J.  O’Hara The Common Sense Czar  As an executive consultant, my second favorite Shakespearean line is “To be or not to be:  that is the question” … because it covers so much ground in the “hamlets” within which our businesses reside.  As a political satirist, my favorite line comes from King George, VI:  “The first…

Continue Reading...

Personalization – not just for Direct Mail Anymore

Sunday, October 3rd, 2010

Orange County Printing (OCP), a Consolidated Graphics, Inc. (NYSE: CGX) company, has launched Forte Select, a line of personalized promotional gift and apparel items.   Unlike traditional promotional product providers, Forte Select enables users to create one-off pieces such as mugs, mouse pads, and t-shirts that are personalized with individuals’ names, images, or other custom content.   “We are…

Continue Reading...

Marketing yourself in Marketing

Tuesday, September 7th, 2010

By Neal Boornazian, President/CEO, Wilde Agency In today’s competitive market, experience, tactical expertise, education, and a mantel-full of industry awards may not be enough to land you a job, let alone your dream job. In fact, they may only be enough to get you a “thanks for your time.” To stand apart, you’ll need more….

Continue Reading...

Is there a place for Small Businesses in the Printing Industry?

Thursday, August 26th, 2010

US domestic printing is an $83+ billion industry that tops the automakers in terms of size and the number of people it employs (1+ million). From new car manuals to tabloid newspapers to t-shirts to those little tags on mattresses, nearly every product calls on the printing industry somewhere along the line. So the big question is: if the printing industry is starting to be controlled by a small group of industry leaders and many of the 70,000 plants in the country are shutting down, what happens to principals such as market competition and market controls such as “supply and demand”…not to mention the people and personnel it effects?

Continue Reading...

Reynolds Fundraiser for LIVESTRONG

Monday, August 23rd, 2010

By Pete Basiliere What do you do when a family member is stricken with cancer? You offer support in any way you can. Encouragement. Prayer. Help with the chores, pay a couple of bills. Whatever it takes to help him or her focus on the fight at hand. The same holds true for your extended…

Continue Reading...