Hirsch is President and Creative Director of Direct Marketing agency, Media Consultants, located in Lyndhurst, NJ. With over 30 years experience utilizing Direct Mail for new business development programs, Hirsch, using 1:1 tactics has achieved documented response rates in the 80% range.
One of his programs received a First Place PIXI Award in Variable Marketing from Xerox and Best in Show from the Philadelphia Direct Marketing Association while generating 50% for the client.

Companies are constantly besieged by marketing and especially printing services providers offering to create programs that can generate new customers for their company. Yet, when asked to present any programs that work in lead development for their company, many fail to return for the close. The opportunity to acquire new clients in this highly competitive,…

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Whether you’ve been testing multi-channel marketing or are onto your 50th project, you always want to generate the highest responses you can get. If you’re considering including outbound tele-marketing to confirm data accuracy prior to mailing a printed control, then sampling the data also gives you an opportunity to collect additional data both on the…

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Learn how to wield data The days of static messages being mass mailed to untested lists are rapidly coming to a close. The mass communications theories of the 60’s are being replaced with the personalization technology of the 21st Century. Savvy marketers are enjoying the benefits of parsing data to version messages and illustrative materials…

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Every week it seems that we’re bombarded with the doom and gloom of the printing industry. Yesterday’s merges and buyouts are today’s plant closings and restructuring. Not a day goes by were I’m not assaulted by the news that ad pages are down and newspapers and magazine’s are closing. The masters of this industry, Kodak,…

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