Heidi Tolliver-Walker Heidi is an industry analyst specializing in digital, one-to-one, personalized URL, and Web-to-print applications. Her Marketer’s Primer Series, availalbe through Digital Printing Reports, includes “Digital Printing: Transforming Business and Marketing Models,” 1:1 (Personalized) Printing: Boosting Profits Through Relevance,” “Personalized URLs: Beyond the Hype,” and “Web-to-Print: Transforming Document Management and Marketing.”
I don’t mean to keep writing about QR Codes. It’s just that there are so many great things to write about. I’m finally happy to report on something really positive (and useful in more ways than one). The Girls Scouts really got it right this time . . . mostly. In case you haven’t noticed,…
In case you missed it, I’ve created quite a stir on the 2D Barcodes LinkedIn discussion board. My Digital Nirvana post from last Friday also spawned an unusually high number of comments. The reason for the ruckus? I asked the question: Do we really need to add the trademark symbol to QR Code? After all…
This past week, a client of mine forwarded me an email from Denso Wave Incorporated, the originators of those 2d mobile response codes we call QR Codes®. We call them that because Denso Wave trademarked the term, although few of us may be aware of it. But they did. (View Denso Wave’s trademark info here.)…
I am looking for some case studies or statistics that talk about increased response rates using PURLs. What type of response rates have you experienced when using PURLs? Or do you know of a source where I can find those stats? I have tried [industry vendors] and most other reputable sites without any luck. They…
It’s not often that one of those hokey affordable healthcare commercials made me smile, but this one did . . . just not for the reasons you might expect. The commercial showed the response of three different sets of consumers to the product — a recent college graduate, a mid-life couple, and a retired couple….
QR codes are great tools, but you have to think about what you are trying to accomplish before you take up space on your marketing collateral, product packaging, or other project with one. I recently purchased a nice little toy, the Snow Wovel, which is like a giant snowshovel on a wheel. Clear your driveway…
Anyone involved in multi-channel marketing is painfully aware of the crush of pressure to integrate social and mobile marketing into their clients’ marketing programs. Even the glow of QR codes on direct mail and marketing collateral is tainted by the issue of mobile. Now the issue of mobile payments is growing along with them. After…
I just received a press release about Jeff Hayzlett’s new book, Running the Gauntlet, and was interested to see that, even with all the talk about QR codes lately, he chose to use SnapTags—not QR codes—to provide interactivity with his audience. In the book, released just this month, Hayzlett has added SnapTags to the front…
This is the last in my three-part series “Lessons from the 1:1 Printing Gurus.” Last week, we talked to Jeff Stewart, chief technology officer of Trekk Cross-Media. This week, we round out the series by talking to Kate Dunn, president and owner of Digital Innovations Group. HTW: When people think about databases, they often think…
Last week, I started a series of posts titled “lessons from the 1:1 printing gurus.” I kicked offwith Rick Littrell, president and CMO of MagiComm, talking about setting goals and strategies for the campaign. This week, I talk to Jeff Stewart,CTO of Trekk Cross-Media, who discusses integrating multiple media into 1:1 campaigns. HTW: Once you…
If you offer digital printing, you’ll need to be comfortable working with databases—those pesky but necessary things. To this end, I’m going to use the next few posts to share some interviews I’ve conducted with some of the industry’s leading experts on 1:1 printing. This week, we listen to the insight of Rick Littrell, president…
This weekend, I updated my aggregated QR code data report (QR Codes: The Data Speaks) again. This time I added some data from Archrival, a youth marketing agency that recently conducted research on the use of QR codes by college students. In essence, the research asked 500 college students on 24 different campuses whether they…
When you think about the U. S. Post Office’s new Every Door Direct Mail (EDDM) program, you might not think digital print. After all, this program, while offering postal rates as low as 14.2 cents per piece, appears to go against everything we like about digital. It’s nameless, addressless (at least to the sender), and…
I recently had the opportunity to watch a Webinar moderated by Barb Pellow and paneled by Sprint and its agency Weber Associates on the topic of Web-enabled marketing supply chain management. In other words, Web-to-print. Sprint has 7,000 B2B reps and 1,000 (ish) assets in its B2B library across multiple verticals. It has to run…
I recently aggregated all of the QR code demographic and usage data I could find (and am adding to it all the time), and one of the trends that surprised me is while much of the data is highly consistent — such as age demographics and usage patterns — gender is not one of them….
