Articles by John Foley


John Foley is the founder of Grow Socially (www.GrowSocially.com) which was founded in 2010 to help companies with their online marketing efforts, with a focus on social media. These services include discussing and creating marketing plans, strategies, tactics, and goals that align with each company’s needs.

In addition to his role at Grow Socially, Mr. Foley serves a CEO for interlinkONE, an integrated multi-channel marketing web solutions company serving the print and fulfillment industries and marketing departments. As Chief Executive for the company, he is responsible for corporate vision, strategic alliances, and technical leadership. He is widely recognized for his visionary approach in designing internet marketing business applications that meet the changing needs of dynamic print and fulfillment service provider organizations.

Mr. Foley holds a B.A. in Business Management and Computer Science from Lesley College. He is a member of several professional organizations, including the Mailing Fulfillment and Services Association (MFSA), National Association of Printing Leadership (NAPL), Printing Industries of America/Graphics Arts Technical Foundation (PIA/GATF), Printing Industries of New England (PINE), Boston Business Marketing Association (BMA), and was recently inducted into NAPL’s Soderstrom Society.

Avoid These 10 Marketing Traps

Wednesday, April 16th, 2014

Is marketing your friend or your foe? From printed collateral to social media, each of your marketing materials are your representatives, telling your brand’s story and making first impressions on your behalf. If you want to get loyalty, raise your profile, and make the sale, it’s vital that your marketing is the best it can…

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Keeping Twitter Interesting

Wednesday, April 2nd, 2014

Customers, prospects, and experts in the print industry are having a business-boosting conversation. Do you want to join in? Of course you do, and that’s why you need to be on Twitter. But with millions of tweets being sent daily, how do you make sure yours stand out? Follow these top four tips to create…

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How to Boost Your Search Engine Optimization (SEO)

Thursday, March 20th, 2014

Understanding search engine optimization (SEO) and its importance is an extremely crucial part to your organization’s success. SEO means taking steps to make sure the search engines will like your site and rank it favorably. This has two key components: Relevant and high quality content Getting links back to your site Learn more about SEO…

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Increase the Value of Your Email Marketing Efforts

Tuesday, March 4th, 2014

Would you like to give your customers the marketing messages they want, the way they want them? Of course you would. That’s why you need to make the most of your email marketing. With up to 77% of customers preferring to get their marketing messages via email, it’s time to make sure you are getting…

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The Dos and Don’ts of Multi-Channel Marketing

Thursday, February 20th, 2014

Building a successful multi-channel marketing campaign is a bit like making a cake. For the recipe to be a success, you need to add all of the right ingredients. In order to help you do so, let’s take a look at some quick dos and don’ts for executing multi-channel campaigns that will keep your clients…

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4 Marketing Channels You Must Invest In

Thursday, February 6th, 2014

No matter how large or small a business is, the following four marketing channels are must-haves for increasing brand awareness, growing product interest, and enhancing your online presence. Your Website: A corporate website should be your business’s first priority for establishing a strong marketing effort. Strong websites have the ability to promote all of your…

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3 Steps to Online Marketing Success

Thursday, January 23rd, 2014

It’s no secret that the internet has taken off. So my question to you now is, how developed are your online marketing tactics? With almost 100 million people using the Internet in the United States alone, I hope your answer is very. Yes, I know there are so many options and offers floating around out…

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3 Website Resolutions for 2014

Thursday, January 9th, 2014

Your website is the most important marketing tool you have. 2014 will be the year you fully embrace that, if you haven’t already. What once were staples of your marketing are now obsolete. Your domain is the most precious gem in your marketing chest, and it’s time to let it shine. If you haven’t bought…

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Improve Your Marketing for 2014

Thursday, December 19th, 2013

Happy holidays Digital Nirvana readers! To help get you started and to welcome the New Year, I have a special gift for you all below. As 2014 is rapidly approaching, all companies are getting ready to start fresh with a new plan for the New Year. Is improving your company’s marketing efforts a major part…

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Tapping into the New Cross Media

Wednesday, December 11th, 2013

It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently,…

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10 Ways to Interact with Your Audience Online

Monday, December 2nd, 2013

Are you stumped on finding ways to interact with your target audience online? No need to worry any longer. Here are plenty of different ways for you to creatively engage with your audience using social media and your company website. Encourage Webinar Sign Ups You can announce webinars in your blog, social media sites, website,…

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Are You Messing Up Your Marketing?

Thursday, November 7th, 2013

Small business owners tend to believe that marketing is easy. Why, all we need to do is create social media accounts, buy some ad space, and it’s good…right? There are so many articles online about how to market that no one really needs help outside of reading another article, right? This concept is far from…

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The 11 Tactics Every Business Should Know Before Selling with Social Media

Wednesday, October 16th, 2013

Selling with social media seems like it would be a no brainer. Sales is sales, right? Not quite. Social media is a different animal. And you can’t treat your audience the same, nor can you use all the same tactics you use to get those qualified leads via other channels. 1 – Know how to…

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Can Automated Marketing Work for Your Business?

Monday, September 23rd, 2013

Many marketing departments utilize automated marketing solutions. While automated may make it sound as if you are using computers to take over the marketing department duties, there’s no loss of control with automated marketing, in fact you’ll gain more control than before. There are several different versions of software that will automate the repetitive portions…

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Marketing on Facebook: Tips and Tricks

Tuesday, September 3rd, 2013

Creating a Facebook page is easy. Bringing fans to the page isn’t quite so easy. New marketers to the social arena often find that their page has few likes and little engagement. They’re not quite sure what to do to change this, but by following some solids tips you can get your own page off…

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