Articles by John Foley


John Foley is the founder of Grow Socially (www.GrowSocially.com) which was founded in 2010 to help companies with their online marketing efforts, with a focus on social media. These services include discussing and creating marketing plans, strategies, tactics, and goals that align with each company’s needs.

In addition to his role at Grow Socially, Mr. Foley serves a CEO for interlinkONE, an integrated multi-channel marketing web solutions company serving the print and fulfillment industries and marketing departments. As Chief Executive for the company, he is responsible for corporate vision, strategic alliances, and technical leadership. He is widely recognized for his visionary approach in designing internet marketing business applications that meet the changing needs of dynamic print and fulfillment service provider organizations.

Mr. Foley holds a B.A. in Business Management and Computer Science from Lesley College. He is a member of several professional organizations, including the Mailing Fulfillment and Services Association (MFSA), National Association of Printing Leadership (NAPL), Printing Industries of America/Graphics Arts Technical Foundation (PIA/GATF), Printing Industries of New England (PINE), Boston Business Marketing Association (BMA), and was recently inducted into NAPL’s Soderstrom Society.

5 Tips for Motivating Your Sales Team to Learn New Skills

Wednesday, July 9th, 2014

Having to learn a new way of doing things can be stressful. If your sales team is stuck in a rut of outdated selling techniques, try these tips to encourage them to update their skills. Make the Benefits Clear Involve the Team in Choosing Training Methods Set Clear Goals To see these tips further explained,…

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5 Tips for Handling Social Media Complaints

Wednesday, June 25th, 2014

Social media provides your business with a flexible way to get in touch with your customers and build a loyal relationship. But what happens when it provides customers with a public means to complain about your business? Follow these five steps to navigate complaints as painlessly as possible: Monitor your social media channels. If a…

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25 Tips for Successful Content Marketing

Wednesday, June 11th, 2014

According to the Content Marketing Institute, 92% of marketers are using content marketing, and there’s a good reason why! Content marketing gives you and your company the opportunity to reach your audience and educate them on topics that pertain to their interests. How can you make sure your content is relevant and entertaining to your…

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What is Responsive Web Design?

Wednesday, May 28th, 2014

Have you ever visited your company’s website on a smartphone, tablet, or notebook? What did you think? The days of people being tethered to a desktop computer are far behind us. Consumers are moving faster than we can comprehend, and they’re using a variety of devices to consume massive amounts of information. Is your brand…

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Building Your Web-to-Print Relationships

Wednesday, May 14th, 2014

Having a web-to-print storefront can be extremely beneficial for businesses. Through setting one up, a printer can save time and resources when it comes to the process of taking orders. However, while an online storefront may accomplish the goal of reducing the printer’s workload, could it end up meaning less business in the end? Is…

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Utilizing Multi-Channel Marketing, the Right Way

Wednesday, April 30th, 2014

What is Multi-Channel? Multi-channel marketing is the use of many different channels, such as direct mail, print, digital, and social media platforms, to spread one consistent, comprehensive, and effective marketing campaign. As a marketing or print service provider, it is important to promote the solutions that enhance the life of your brand as well as…

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Avoid These 10 Marketing Traps

Wednesday, April 16th, 2014

Is marketing your friend or your foe? From printed collateral to social media, each of your marketing materials are your representatives, telling your brand’s story and making first impressions on your behalf. If you want to get loyalty, raise your profile, and make the sale, it’s vital that your marketing is the best it can…

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Keeping Twitter Interesting

Wednesday, April 2nd, 2014

Customers, prospects, and experts in the print industry are having a business-boosting conversation. Do you want to join in? Of course you do, and that’s why you need to be on Twitter. But with millions of tweets being sent daily, how do you make sure yours stand out? Follow these top four tips to create…

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How to Boost Your Search Engine Optimization (SEO)

Thursday, March 20th, 2014

Understanding search engine optimization (SEO) and its importance is an extremely crucial part to your organization’s success. SEO means taking steps to make sure the search engines will like your site and rank it favorably. This has two key components: Relevant and high quality content Getting links back to your site Learn more about SEO…

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Increase the Value of Your Email Marketing Efforts

Tuesday, March 4th, 2014

Would you like to give your customers the marketing messages they want, the way they want them? Of course you would. That’s why you need to make the most of your email marketing. With up to 77% of customers preferring to get their marketing messages via email, it’s time to make sure you are getting…

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The Dos and Don’ts of Multi-Channel Marketing

Thursday, February 20th, 2014

Building a successful multi-channel marketing campaign is a bit like making a cake. For the recipe to be a success, you need to add all of the right ingredients. In order to help you do so, let’s take a look at some quick dos and don’ts for executing multi-channel campaigns that will keep your clients…

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4 Marketing Channels You Must Invest In

Thursday, February 6th, 2014

No matter how large or small a business is, the following four marketing channels are must-haves for increasing brand awareness, growing product interest, and enhancing your online presence. Your Website: A corporate website should be your business’s first priority for establishing a strong marketing effort. Strong websites have the ability to promote all of your…

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3 Steps to Online Marketing Success

Thursday, January 23rd, 2014

It’s no secret that the internet has taken off. So my question to you now is, how developed are your online marketing tactics? With almost 100 million people using the Internet in the United States alone, I hope your answer is very. Yes, I know there are so many options and offers floating around out…

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3 Website Resolutions for 2014

Thursday, January 9th, 2014

Your website is the most important marketing tool you have. 2014 will be the year you fully embrace that, if you haven’t already. What once were staples of your marketing are now obsolete. Your domain is the most precious gem in your marketing chest, and it’s time to let it shine. If you haven’t bought…

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Improve Your Marketing for 2014

Thursday, December 19th, 2013

Happy holidays Digital Nirvana readers! To help get you started and to welcome the New Year, I have a special gift for you all below. As 2014 is rapidly approaching, all companies are getting ready to start fresh with a new plan for the New Year. Is improving your company’s marketing efforts a major part…

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