Author Archives: John Foley

About John Foley

John Foley is the founder of Grow Socially ( which was founded in 2010 to help companies with their online marketing efforts, with a focus on social media. These services include discussing and creating marketing plans, strategies, tactics, and goals that align with each company’s needs. In addition to his role at Grow Socially, Mr. Foley serves a CEO for interlinkONE, an integrated multi-channel marketing web solutions company serving the print and fulfillment industries and marketing departments. As Chief Executive for the company, he is responsible for corporate vision, strategic alliances, and technical leadership. He is widely recognized for his visionary approach in designing internet marketing business applications that meet the changing needs of dynamic print and fulfillment service provider organizations. Mr. Foley holds a B.A. in Business Management and Computer Science from Lesley College. He is a member of several professional organizations, including the Mailing Fulfillment and Services Association (MFSA), National Association of Printing Leadership (NAPL), Printing Industries of America/Graphics Arts Technical Foundation (PIA/GATF), Printing Industries of New England (PINE), Boston Business Marketing Association (BMA), and was recently inducted into NAPL’s Soderstrom Society.

5 Tips to Manage Your Business’s Social Media


Running social media for an organization, no matter what size, certainly can be difficult and time consuming. From making sure your posts go out on time to creating content that’s intriguing to your audience, it’s a challenge to succeed at all aspects of a social media campaign. Maintaining social media that is organized and personable, yet also professional, can be a difficult task, but by having a strategy you will find it a lot easier to manage.

In order to help you begin developing a social media strategy for your business, I’ve created a list of my top tips for managing social media campaigns that will allow your business to reach its goals and actually see results!

Learn how you can achieve the social success by downloading, “5 Tips to Manage Your Business’s Social Media,” free for The Digital Nirvana readers!

Take a moment to read and share this resource at! Do you have any additional tips for social media management? I’d love to hear your feedback below!

4 Mobile Marketing Technologies for Printers


To the average person mobile advancements are convenient, but to a marketer or advertiser, mobile is clutch. Over the past few years mobile media has made a lasting impression on sales for organizations of all different shapes and sizes. My point in 30 seconds or less? Mobile is important. No matter what your business or target audience, you need a mobile strategy if you want to stay (or get) on top.

Perhaps the most fascinating thing about the mobile marketing boom is that advertisers and marketers in all industries are adopting mobile practices and technologies that integrate into their already established markets. For example, in the world of print (ads, mail, packaging, and labels), several types of mobile marketing have become increasingly popular and left a momentous effect.

Here are a few types of mobile marketing technologies that printers throughout the world have been adding as part of their services and offerings. Keep in mind that offering a customer a direct mail campaign is great, but offering a direct mail campaign that has mobile components is a sure way to increase the life and success of a campaign.

Popular Mobile Technologies


Short Message Service, better known as SMS, has given new life to brand labels everywhere. In this day and age, consumers are hungry for information. Now with their mobile devices in their pockets, the world is at their fingertips.

Adding a SMS call to action on, for instance, a beer label, creates a new way to engage customers with the product and their mobile phone.

QR Codes

QR codes are a type of barcode that, when scanned by a mobile device’s camera, can link to a URL, email, phone number, and so on. Putting one of these on a print ad is an awesome way to bring a prospect from a physical piece of advertisement to a corresponding mobile part of that campaign. Remember, engaging customers on various channels and through multiple media sources (including mobile devices) is the best way to achieve marketing success.

There are several advantages of QR Codes, including creative branding and consumer interaction.


Near Field Communications (NFC) is a set of standards that allow smart devices to communicate with each other when they are in close proximity. This has resulted in several trends and new ways to integrate mobile in marketing.


Augmented reality (AR) is basically the application of taking graphics from a media device and integrating them into real-world environments.

In conclusion, if you want to be successful and keep your marketing and services relevant, mobile matters. Mobile has completely integrated itself into our everyday lives, and is now the bridge we can call “opportunity” between customers and businesses.

Has your business had success with any other mobile marketing technologies? I’d love to hear your feedback in the comments below!

5 Mobile Marketing Tips


Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone of some kind, businesses are bound to take their marketing mobile. According to an eMarketer study, only five years ago, 2.1% of all digital search ad dollars were spent on mobile devices. That number increased to 22.1% in 2013, and is continually increasing, with expectations to be at 59% within the next two years. Making sure your business is up to date with the latest marketing trends is important, especially with the amount of competition in the marketplace. Below are five tips to help improve your mobile marketing.

  1. Make sure your website is responsive. With the major increase in the use of smartphones over the last couples of years, making sure your website is accessible and responsive to the average user is necessary in the business world. With so many customers using smartphones to shop online, having a well-organized website results in more sales, increases your search engine optimization, and improves your company’s reputation.
  2. Don’t have irrelevant content. When customers visit your company’s website or social media page, they want to read information that’s engaging and relevant. When posting content, make sure that each time you have a purpose. Businesses need to make sure that they are creating and sharing content that is aligned with the customer’s needs. If you’re getting bored reading it, chances are, your customer will be too!
  3. Time your communication. When contacting anyone, especially a potential client, you need to make sure that you are sending information at an appropriate time. Notifying someone through a mobile device is great way to connect but it means nothing if they receive the message too late. Leave enough time in between when you actually send it and when you want the customer to make a move.
  4. Have a strong call-to-action. The purpose of having a mobile-friendly site is to make it easier and more accessible for the user. Having a designated spot on your site for someone to purchase a product, contact your company, or receive more information will make it more convenient. They need to be able to quickly press the CTA button, because the more time they spend looking for details, the less interested they become.
  5. Don’t forget about desktop! Though mobile marketing is continually growing, consumers are constantly switching between devices, making your desktop website just as important. Pay attention to all aspects when designing your site and content, as all laptops, mobile devices, and tablets play a key role in having a successful business.

The digital environment is continually growing, making marketing on any mobile device important in your company’s marketing plan. In order to reach your targeted audience, you have to adapt to their preferences, while delivering relevant content. By using these five tips to help guide you, your chances on becoming a more successful and well developed business will rise.

Do you have any other mobile marketing tips to share? I’d love to hear your feedback in the comments below!

Integrated Marketing Software: A Must-Have for 2015


No matter what type of industry, the ultimate goal is creating an organizational structure that is as efficient as possible. That’s where integrated marketing software comes in. Every print, mail, and fulfillment organization needs effective marketing that powerfully portrays their products or services, and captures their data and information in a central repository. However, with the threatening circumstances that many of these companies face today, most of these businesses don’t have the time, money, or resources needed to make this happen.

With integrated marketing:

  • Cut costs
  • Save time
  • Improve organization
  • Build relationships
  • Use ONE centralized solution to manage ALL of your business needs

To ensure future success for your business’s marketing efforts and learn more about what an integrated solution can do for your organization, please download “The Benefits of Integrated Marketing Software,” by clicking here!

3 Metrics to Improve Your Cross Media Campaigns


When increasing the success of your organization’s marketing efforts, cross media marketing has proven to be a useful tool.

Everyone is looking to increase the ROI that they receive from the things they create and distribute – including emails, landing pages, mobile campaigns, mailers, flyers, and more. By integrating those pieces with other offers and medias, you certainly may increase the impact that the piece has on its target audience.

Well, once you’ve executed a campaign that has utilized a cross-media approach, you cannot simply stop. Rather, by spending time analyzing the results, you will be better equipped to develop and execute a campaign that will perform better than your previous ones.

Here are three metrics that may prove beneficial during the analysis process:

1. Response Timing

When did your target audience access or respond to your campaigns? Thanks to the increasing popularity of devices such as smartphones and tablets, people truly can respond to your marketing efforts at whatever time is convenient for them. They can type in their pURL at 6am while eating breakfast, and they scan their personalized QR code before falling asleep at night. They may even choose to read your eNewsletter on the weekend.

Marketers may reap benefits by researching and understanding when their customers and prospects are consuming information. Are we pushing out content when it’s convenient for us, or when it’s convenient for our customers?

Sure, we can’t be awake and available at every hour throughout the day. But, if a big percentage of our prospects are looking for help and more information while we are not working, we may need to find a way to better serve them.

2. Conversions

Who viewed the landing page but did not submit the form with their information? Yes, sales reps want hot leads! They want people that responded to your campaign, that filled out the form, and that requested help ASAP. While that group of people should certainly be given the attention that they deserve, we may reap benefits by looking at another group of folks too.

Take the time to look at who visited your landing page, but did not submit their entry on the response form.

Those people have already displayed some kind of interest in your offer – either they typed in a URL, clicked a link, scanned a QR code, or took some other sort of action.

If you can find a way to target those people in a special fashion the next time, you may be able to push them further through the funnel.

3. Popular Content

Companies that execute cross-media campaigns with personalized URLs may fall into the path of simply personalizing the most basic of information – first name and perhaps company.

But, with technology today, it’s easier than ever to learn and understand what someone is interested in. By tracking what links people clicked on in your emails and landing pages, as well as what answers they provided on your response forms, you may be able to truly deliver one-to-one marketing materials that appeal directly to them.

These three metrics are all crucial to understanding and evaluating the success of your cross media marketing campaigns so you can improve upon them moving forward. Make sure that you have an integrated and complete marketing software that allows your organization to track campaigns easily from beginning to end. Do you have any other tips to help improve cross media campaigns? I’d love to hear in the comments below!

Content Marketing Outline


There’s no question about it. To succeed in today’s digital world, your business needs to have a content strategy in place. A content strategy allows you to create, manage, and measure all of your content marketing efforts to make sure your organization is producing effective and relevant content consistently to your audiences. That’s why where here to help. This Content Marketing Outline will guide you to content marketing success, reviewing topics such as:

  • Goals
  • Target Audiences
  • Research
  • Creating a Content Calendar
  • Content Creation
  • Distribution and Promotion
  • SEO Strategy
  • Measurement

To ensure future success for your business’s content marketing efforts, please download your Content Marketing Outline by clicking here!

Tips for Creating a Content Calendar


Fresh, well-written, and relevant content is an integral part of a successful marketing plan of any modern business. Effectively managing content is also essential, however. Content management strategies include releasing the right content at the right time, using content designed to speak to a specific audience, and making certain that you’ve got a healthy supply of appropriate content waiting to be published. A good content calendar can do all that and more, but the first step is creating one that’s tailored to your individual business needs and the buying habits of your customers.

Identify Your Customer Base

Chances are that your customer base will be comprised of more than one demographic, but those differing demographics will contain significant overlapping properties. For instance, if you operate a print business, you’ll have customers of all ages, and although they’ll share a common interest in needing printed collateral, they may have different purchasing objectives. Identify the core groups and let them be the deciding factor in developing your main content themes.

Take Stock of Your Existing Content

Keeping in mind the tried-and-true rule that 80 percent of your content should be informational while the remaining 20 percent is promotional. Organize your content according to specific customer target groups. The needs of an organization in the education industry may be more visually based to grab attention, while a pharmaceutical business may need a printed brochure full of specific details. Organize your content according to which customer category represents your biggest sales and move down until your smallest target group is at the bottom.

Organize and Schedule Your Content by Creating a Simple Spreadsheet

Either Excel or Smartsheet are easy-to-use spreadsheet options that will allow you keep your content at your fingertips. Create a weekly or monthly calendar with the spreadsheet using the customer categories created above.

How does your organization keep track of all of its content marketing efforts? If you have any tips or suggestions, or need any additional help with content, please leave a comment below or contact me at!

Should Your Marketing Plan Be Updated?


There are goals in every organization. When you began your business, you created a plan. Have you met those goals?

Sometimes it can be difficult to tell if you need to make changes, especially when your business has grown and everything is running smoothly.

Should you be considering a new plan this year?

To determine if it’s time to update your marketing plan, download, Should Your Marketing Plan Be Updated?, FREE for The Digital Nirvana readers.

Please take a moment to read and share this article at Do you have any tips on creating a new marketing plan? I’d love to hear in the comments below!

Simple Steps to Successful Marketing


In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in the age of Internet, the only way to make your marketing profitable is to make it pop.

There are many ways to make your marketing stand out from competitors. It is important to keep your marketing and your message consistent across channels and media. So what’s the best way to maintain consistency?

Define Your Business

Defining your business is by far the best way to maintain consistency throughout your marketing efforts. When marketing your print services, it’s imperative that your message remains unwavering in its appearance and overall connotation. If you don’t know where or how to begin defining your business, start with the logo. Your logo is the representation of your company. Choose colors, shapes, and images that you and your team agree will best represent your organization.

When designing a logo it is important to consider hiring a designer. Although this may not be the least expensive option for acquiring a new logo, it is definitely worth the investment. Logos are the face of a company, and represent the integrity and backing of your print services across marketing channels.

Once you are happy with your business standards, the next step is to look at what your competitors are doing, and disrupt it.

Disruptive Marketing

How many times have you heard that in order to make your marketing disruptive you have to change your entire business model? The truth is, you can disrupt the competitive market of your business by simply watching what your competitors do, and taking a different approach. You simply can’t expect to stand out by using the same marketing tactics and techniques as everyone else in your industry.

Taking steps towards unique marketing may seem like a challenge, but when you utilize the creativity of your team and organize productive meetings to brainstorm marketing ideas, you are not only contributing to the success of your business, but to the strength of company culture as well. Throughout this process, encourage your marketing team to identify exactly what it is that differentiates your services from the pack. Is it price, packaging, resources? Perhaps it’s a combination of distinctive factors that make your offerings a noticeable choice for your target audience.

Target Market

The next step to truly making your marketing stand out is defining your target audience. In order to do this effectively, it is critical that each member of your organization has a full, unified view of what your business does. Work together to develop a mission statement and business summary. What purpose do your products and services serve? What is the goal of selling them, and how are they beneficial?

The next obvious step is to answer who these products and services will benefit. This is where your team needs to do online research and listen to the people who are already connected to your business. A great way to do this is by listening to the social media channels your organization participates in.

Get involved in different forums and groups that relate to your company. Answer questions in these groups, monitor conversations, and before long you will start to notice the people who can benefit from your business. Do research and find out who these people are, their job titles, and the companies they work for.

From this ground work, you will find that it is not only possible to discover your ideal audience, but also to begin prospecting and putting your unique marketing campaign to action.

Stay in Front of Prospects

Once your business is defined, your message is set, and your target audience is in cue, it is time to execute your campaign. No matter what tactic or path you choose to take, the only certain thing in successful marketing is that you must stay in front of your prospects. Did you know that the average person is hit with over 3,000 marketing messages a day?

If you want to stand out from competitors, it is vital that you deliver your message over multiple channels and media forms (based off of your target audience), in a consistent and informative way. Don’t overwhelm your prospects with annoying advertisements and obvious gimmicks, rather, entice them to learn more through providing continuous, useful information. You know that you can help your audience, based off of the online research accomplished in the previous step. Now, it is up to you and your marketing team to show your potential customers how you can benefit them.

The Greatest Challenge

With online marketing being the obvious choice, the greatest challenge a business faces is making their marketing pop. Knowing what needs to be done and having the resources to do it are two entirely different things. Many organizations face the harsh reality that although they have all of the weapons in their arsenal, they lack the man power to go to battle.

Unfortunately, continuously reaching your target audience through consistent messaging and content offerings is simply too time consuming for a small or medium sized marketing team. Luckily, with technology advancements, savvy marketers are utilizing online software such as social media dashboards and integrated marketing platforms to better manage the efforts and success of their marketing.

If you have not employed these tools to boost marketing, or accomplished any of the steps, your efforts are at a high risk of becoming lost in the vast sea of marketing messages, which are floating around your best prospects on a daily basis. In order to truly make your marketing stand out, get noticed, and essentially drive sales, it is important that you take the necessary steps to achieve sensational marketing.

Do you have any feedback or tips for improving your marketing efforts this year? I’d love to hear in the comments below!

The Secrets to Multi-Channel Marketing Success


Multi-channel marketing campaigns are extremely beneficial to your organization as they allow you to get in contact with multiple target markets, where they actually want to be reached. However, creating an effective multi-channel marketing campaign that allows you to reach all of your audiences and grow sales leads for your business isn’t easy. It takes practice, patience, and of course some help from industry professionals.

In order to help you create the “perfect” campaign for your business, I’ve created a list of my top secrets for executing multi-channel campaigns that will allow your business to reach its goals.

Learn how you can acquire sales leads through executing a successful multi-channel marketing campaign by downloading, “The Secrets to Multi-Channel Marketing Success,” free for The Digital Nirvana readers!

Take a moment to read and share this resource at! Do you have any additional “secrets” for executing successful multi-channel marketing campaigns? I’d love to hear your feedback below!