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10 Trends to Define Marketing for 2014 – 10 Experts Weigh in

Monday, November 4th, 2013

As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten industry experts and asked them what trends they anticipate in 2014 and the years to come. We will be…

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Filling a Want vs. a Need – The Power of Emotion-based Marketing

Monday, July 8th, 2013

Did you ever stop to think why you just had to buy that smartphone, or that sporty new car, that beautiful suit, or that digital press? Long before you thought about why you needed it, you felt in your gut that you wanted it. Because no matter what you buy – be it for personal…

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Millennials, Business and Social Media

Monday, June 10th, 2013

Part 2 of Millennials, “The Greatest Generation” and Direct Marketing. Time magazine recently profiled as the “Me Me Me” generation and described on the cover as “lazy, entitled narcissists who still live with their parents.” Here are ways that these assumptions might be off base, and how marketers can reach this new generation. Millennials are…

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Millennials, “The Greatest Generation” and Direct Marketing

Thursday, May 30th, 2013

I am (barely) a Millennial. Born in 1980, I rest on the cusp of what Time magazine recently profiled as the “Me Me Me” generation and described on the cover as “lazy, entitled narcissists who still live with their parents.” Guess which magazine isn’t getting a Christmas card from me this year. Overall, the article…

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Desperately Seeking… A Utility Bill

Wednesday, May 1st, 2013

As a utility consumer, I have needs. I need to be asked how I’m doing. I need to feel needed. I need to be understood. I desire warmth from more than just my HVAC unit. I want to know where my money is going and why I owe as much as I do. Once I…

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Pushing the Envelope… Literally and Figuratively

Monday, March 4th, 2013

Creative direct mail can have a life far beyond the first recipient. In an Internet era, people go on Facebook and Reddit and Twitter to share the direct mail piece that turned their head. Here are some recent examples that I found particularly interesting, and that go to show that a little creativity can have…

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To Print, or not to Print? That is the Question

Thursday, February 21st, 2013

Whether ’tis nobler in the mind to print The statements and bills of outrageous usage, Or to take online against a sea of logins, And by accepting digital mailboxes? To print: to email; Much more! Ah, Shakespeare and his affinity for transactional documents. Well documented in his masterpieces, such as “A Midsummer Night’s Data” and…

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5 Amazing Ways to Integrate Video Into Your Direct Mail

Monday, December 17th, 2012

Direct mail is great. It has proven effectiveness, it’s tactile and it holds a certain sentimentality that cannot be matched. Video has been the hottest technology for years, and shows no signs of slowing down. It has been said that Direct Mail could suffer as a standalone marketing medium, but when made part of a…

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Responsibility, Sustainability and Print

Sunday, November 11th, 2012

Every year, technology allows companies to make more responsible decisions about the environment, and with each passing year, awareness amongst business owners and consumers seems to be rising. The American Forest and Paper Association reported that paper recovery from 2011 was up to 66.8%, which is over twice the conservation compared to 1990. Energy usage…

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Smart Bills Lead To Even Smarter Consumers

Monday, November 5th, 2012

This post provided by Evan Childs, SourceLink blog contributor.  When it comes to electronics (the newest gadgets on the market), I definitely put myself in the laggard category for adoption. I’m usually never the first guy on my block to have the newest electronic gadgets. I’m the slow and steady guy who likes to think…

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Fantasy Football and the Nuances of Marketing

Monday, October 1st, 2012

This season begins something very special for me. Something that will cause me a lack of sleep, an obsession with statistics and countless “what-ifs.” This weekend marks the start of Fantasy Football and my inevitable anxiety and obsession with all things NFL. And, if you regularly read my blog, you might be asking “What does…

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Printing Goes Hollywood!

Monday, September 3rd, 2012

The 3-D animated zombie movie, Paranorman, debuted in theaters this past weekend to critical and commercial success. Why am I writing about an animated film in a marketing blog you might ask? PRINT! Yes, print technology made the depth of animation and the thousands of facial expressions possible for this film. Laika studios took full…

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Direct Mail Will Never Die!! Here’s Why

Monday, July 23rd, 2012

Direct mail is here to stay! Want to know why? Two reasons: technology. “Wait! That’s only one reason!” says my nay-saying coworker watching me type this blog. First I ask her to stop standing behind me and explain, technology can work in two very separate ways to promote the expansion of direct mail. 1. Technology…

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Multichannel Messaging for Non-Profit and Cause Marketing

Wednesday, June 6th, 2012

After reading Nicole Schappert’s excellent article on using print for cause marketing, it got my wheels turning about all of the great ways that a cross-channel approach can truly benefit charities and non-profits. I worked in a social work setting for years helping adults afflicted with mental illnesses. For non-profits like these, money is often thin and…

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Mountain Dew, Snickers and Personalized Recommendations

Wednesday, March 21st, 2012

The other day, as I was renting the latest blockbuster hit from the bright red video kiosk beside my pharmacy, my wife called from her vehicle to me about how she wished there was a candy machine beside the video rental device. I related to her that this is the basis of transpromotional marketing! She…

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