Articles by Nancy Scott


Nancy Rathbun Scott is a writer, editor, marketing strategist, film producer, and entreprenuer whose prolific career has encompassed work for a variety of organizations, both commercial and nonprofit. Nancy has authored five books, written weekly columns for USA Today, produced numerous print and online publications, and regularly pens articles for executive clients. Nancy’s company, Liberty Communications Group (www.libertycommunicationsgroup.com), provides editorial, public relations and marketing consultation. Contact: nancy@nancyscott.com

Generate New Traffic with Old Content: It’s Easy!

Thursday, April 24th, 2014

Any printer who reaches out to current and prospective customers with useful information knows how important content marketing is to growing the business … and any advice about how to intelligently recycle the content investment is worth considering. After all, not every customer will see what you’ve posted the first time, so why not give the audience a…

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Did You Know Google Plus Can Do THIS?

Thursday, April 10th, 2014

Lynford Morton, owner and founder of PhotoTour DC and PhotoCoachPro, has mad marketing skills. In addition to promoting his service through email, enewsletters, and traditional PR, Lyn publicizes his activities through social media, including Facebook, Twitter, Tumblr, and Google+. For his webinar titled “Street Photography Ethics & Legalities,” Lyn recently discovered something he didn’t know…

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You Do It Your Way. We’ll Do It Ours.

Thursday, March 27th, 2014

Apparently, some smartphone and tablet users avoid online ads every chance they get. At least AdWeek thinks so. What’s to be done? The Big Dogs are beyond calculating what we do. Now they’re bent on figuring out how we feel—giving us what we long for, pandering to our emotions, and, of course, selling us stuff. If…

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Print? REVOLUTIONARY? Hmmm …

Thursday, March 13th, 2014

Dartmouth researcher Praveen Kopalle did a study to find out why some mobile Web and app users refuse to click on ads. His research identified seven reasons that certain smartphone and tablet users say no to online advertising: small screens; no time to look; difficulty returning to original content; trouble getting/staying online; frustration with mobile…

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What Was Happening In Februarys Past?

Thursday, February 27th, 2014

Sometimes it feels like all the world does is change. But maybe not so much. In the midst of this frozen winter, February seemed a good time to take a look back at what’s been happening on TDN for the past three years. So let’s take an informal look back at topics, by year. February…

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This Press Release Did Everything Right

Thursday, February 13th, 2014

Many organizations are rediscovering the role of public relations in content marketing. As an editor, I get over a dozen press releases every day. The four most common failures I see are: Not understanding the difference between “news” and “promotion.” Taking too long to get to the point. Failing to help me see/intuit/perceive a potential…

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Short-Form Content Gets the Look

Thursday, January 30th, 2014

Marketers today need content and plenty of it. Ebooks and whitepapers make great giveaways, but, increasingly, users demand their info in bite-size chunks. Enter short-form content. By definition, short-form content is created quickly and consumed even faster. Widely used examples include tweets, Facebook and/or LinkedIn status updates, Instagram photos, and even truncated blog posts and articles….

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What’s YOUR Vote on “Content Shock”?

Thursday, January 16th, 2014

Writing at businesgrow.com on January 6, influential blogger Mark Schaefer postulated that content marketers are in for Content Shock, “the merging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.” In other words, too much to read and not enough time. But is Schaefer right? On January…

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Everything I Want in Customer Service Happened Here

Thursday, December 19th, 2013

It may be weeks past November, but let me say this. I’m thankful for Amazon. I ordered two sweaters on the same day. Both were scheduled for delivery two days later, on the Wednesday before Thanksgiving. One was left inside my condo building (standard procedure) as promised, but the other one didn’t show. I did…

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Eight Reasons This Wikipedia “Thank You” Letter Is Worth Copying

Thursday, December 12th, 2013

Yes,yes. I know. Copying Wikipedia is a big plagiaristic no-no. But wait, there’s more! I made a modest donation to the Wikimedia Foundation this week. I had to. In researching and writing, I turn to Wikipedia multiple times per day. I also have contributed content to Wikipedia’s “home invasion” entry, an opportunity that allows me…

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2014– the Year of the Voice

Thursday, November 21st, 2013

Are you using Siri or Android voice-recognition capability to text? You’re in good company. Voice-activated apps and activities have exploded. Here are some more examples: • Google glass lets wearers take photos and give digital directions with voice commands. Microsoft  is testing eyewear that will do the same. • Google Chome recently launched voice activated search. As Google…

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Got A Story? Tell A Blogger. But Read This First.

Thursday, November 7th, 2013

An interesting assignment popped up recently on Blogdash, a website that connects bloggers with folks who need them. On October 28 — and again on November 1 — I received a pitch from an organization that wanted me to post a 100-500 word article about their “charity” on OurFoodNews. The assignment specified that I include…

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Chipotle Takes Advergame Seriously… and Wins

Thursday, October 24th, 2013

Mobile gaming developer Clicklabs says, “Audience attention is waning from traditional interrupt marketing … Branded games (or advergames) are the perfect solution: They reinforce your brand’s credibility through an enjoyable, engaging experience.” Case in point? “Scarecrow,” Chipolte’s recent triumph in the advergame arena. Comprised of three parts (the game, the film, and the facts), “Scarecrow” features a three-minute…

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Give Me An Easier Way to Do Content Marketing

Thursday, October 10th, 2013

People are chattering more and more about “Content curation” as a vital part of “content marketing.” How does it work? In hopes that a comparative demonstration might help, I’ve applied three popular curation technologies — Scoop-It, PaperLi, and RebelMouse — to one of my  websites, OurFoodNews. All three technologies are free for the basic service. A. Scoop-It Scoop-it was…

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Content Marketing Nuggets Gathered While Floating In Orbit

Thursday, September 19th, 2013

Most marketers know how to get marketing content “up there.” But fewer know how to get content “out there.” Orbit Media’s blog, The Orbiter, has post after post addressing exactly this. In fact, I’ve been so impressed that I decided I would read every post Orbit has put up, from the beginning. The beginning turned…

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