Documenting the Value of Paper
Wednesday, May 22nd, 2013The American Forest & Paper Association recently released a report entitle “Documenting the Value of Paper.” As more and more once-printed items move into the digital space, the future of printed materials remains in question. This report addresses that question by offering five distinct ways that paper enriches lives which will likely not diminish in…
Consider THIS in your digital purchasing decision…
Monday, March 18th, 2013I read an interesting article today on Printing Impressions’ Digital Printing center which surveyed in-plant managers on their purchasing processes. The article prompted managers to reflect on what they wish they had done during the purchasing process of digital color presses. Benefits from digital color presses are abundant: the ability to finish jobs quicker (and cheaper), the…
Kindle is not for everyone…
Monday, February 25th, 2013We all know that e-readers are everywhere these days and, in only a few years, have become a commonplace way to consumer your favorite literature. But as the title of this blog suggests, an e-reader is not for everyone. Not everyone has the tech-savvy desire or budget for an e-reader and some people just flat…
Social Media for Printers
Monday, February 4th, 2013Social Media is huge right now. HUGE. If you keep up with this blog, then you’ve likely already caught a few posts about social media. But here is one more; one that is specifically focused on printers and how they are using social media to achieve their business goals and communicate with customers. I recently…
Welcome, Canon Solutions America, Inc.
Thursday, January 24th, 2013In 2010 two of the printing industries largest players – Canon and Océ – announced plans to merge with Canon taking over Océ North America. That announcement has officially come to fruition with the launch of Canon Solutions America, Inc., on January 1st of this New Year. The new company reports to Canon U.S.A. and…
Looking Forward… Marketing Trends to Watch in 2013
Monday, January 7th, 2013As with the coming of every new year, we all look forward with anticipation of what the new year will bring. For marketing service providers, 2013 seems like it could be an exceptionally exciting year with new advances in technology and the ever growing integration of marketing communications across multiple platforms. It’s not uncommon to see various…
The Online Shift… for Statements.
Monday, December 31st, 2012It should come as no surprise that more and more people are shifting their once offline activities to online activities. This is true for things like shopping, reading newspapers, keeping in touch with friends and family. In fact, you are even reading you are even checking on your industry virtually by reading this online blog….
The Great Green Debate of the Printing Industry
Wednesday, December 5th, 2012Being at Graph Expo this year, I was interested to see how big of a topic environmental sustainability was. So many industry-leading printing equipment manufacturers were eager to demonstrate their environmentally responsible solutions. The industry has come under pressure in recent years as the growing trend to go “paperless” takes off. But what I was…
LIVE from Graph Expo 2012!
Sunday, October 7th, 2012Graph Expo 2012 has officially begun. Months of preparation on the part of exhibitors has paid off to create a lively and stimulating environment. I’m always amazed at how exhibitors transform an enormous hall into a series of inviting showcases. As usual, exhibitors compete with each other to drive traffic to their booths. Stages are…
A Note on Customer Retention
Wednesday, October 3rd, 2012So many organizations today concentrate efforts on attracting new customers. While this is necessary for any business, organizations must be careful not to overlook the “low-hanging fruit.” That is – the organization’s current customers. Research shows that current customers are highlight valuable because they tend to buy more, buy more often, are less expensive to…
Opportunity in TransPromo
Monday, September 17th, 2012In today’s business environment, marketing budgets are constantly under scrutiny while being challenged to demonstrate a clear ROI. Luckily, new technology and developments in the world of high-speed inkjet printing are helping to make this challenging task a bit easier through TransPromo communications. In its 2010 Household Diary Study, the U.S. Postal Service reported that U.S….
What is one of the most important aspects of your mail campaign???
Wednesday, September 5th, 2012Software. These days print and mail environments are held to strict requirements of HIPPA, PHI, SOX, and PIPEDA and are responsible for reporting back to those agencies. This can be a headache without the right software. Software exists that utilizes indexing to create an effective tracking capability that enables users to tag and associate data…
Post drupa 2012 Recap
Thursday, July 19th, 2012Back in March, we posted about drupa 2012 deaming it the “Inkjet drupa” based on predictions leading up to the event. We mentioned that there would be a recap webinar which you can view below. In this webinar, join Cary Sherburne of WhatTheyThink and Kris Albee of Océ as they review and analyze the key product…
Spectra Integration: Outsource to the OneSource
Monday, March 26th, 2012Spectra Integration (Columbia, SC) is a full-service incentives, marketing, print, and fulfillment company that is focused on integrating strategies and technologies to help its clients grow their businesses. The company’s mantra is Outsource to the OneSource. Spectra Integration provides clients with a comprehensive offering of integrated services, including the ability to tailor campaigns, increase response…
“Inkjet drupa” 2012
Monday, March 19th, 2012The last drupa international print fair and the upcoming one have both been characterized as the “inkjet drupa.” This seems appropriate especially given how inkjet technology has steadily advanced and become buzz-worthy in recent years. This year, high-speed inkjet manufacturers will be out in full force to display their newest and greatest inkjet solutions at…
