Articles by Nicole Schappert


In need of Direct Mail Direction?

Friday, March 7th, 2014

Our very own blogger – Trish Witkowski of FoldFactory.com – just announced she will launch her first online course Direct Mail Strategy. Her goal? To give direct marketers, designers, print professionals and small businesses the tools and strategies needed to get powerful results from mail. The Direct Mail Strategy course covers mailing lists, marketing strategies,…

Continue Reading...

PODi reviews PRISMAprepare

Thursday, January 23rd, 2014

PODi recently independently reviewed the Canon Océ PRISMAprepare workflow suite and authored case studies and product briefings on these workflow solutions. The overview from PODi: “Canon’s Oce PRISMAprepare simplifies and streamlines document make-ready processes to efficiently compile, correct, personalize and program print applications. This includes various layout and tab programming, spine printing, color splitting and…

Continue Reading...

Looking forward to 2014!

Thursday, December 19th, 2013

Every year, I like to think of my trip to PRINT/Graph Expo as a preview of what the coming year will bring. This year, we asked Madison Advisors to jot down their notes about what PRINT indicates will be big in 2014. Here is what they offered: According to Madison Advisors, expect to see growth…

Continue Reading...

PRINT 13 Excitement!

Friday, September 6th, 2013

Just to get everyone excited… here’s a glimpse as to why you should attend PRINT 13 from the Graphic Arts Show Company:

Continue Reading...

PRINT 13 is on its way!

Thursday, August 29th, 2013

By now if you are even remotely involved in the printing industry you’ve likely heard of PRINT 13 – the most comprehensive global graphic communications exhibition and conference held in the largest print market in the world. This show arrives once every four year – with a “smaller” version known as Graph Expo in the…

Continue Reading...

The Digital Nirvana Welcomes New Bloggers

Tuesday, August 20th, 2013

Hello Readers! I am pleased to announce that we will be adding three new bloggers to our mix. Our new bloggers all hail from IWCO Direct and include: Debora Haskel, Vice President – Marketing; Mike Ertel, Vice President – Sales and Marketing; and Mike Dietz, Director of Creative Services. Our newest friends will broaden our…

Continue Reading...

The Role of Social Media for Printers

Monday, July 15th, 2013

I recently read a blog published by Willis Turner entitled “So… Is Social Media BS or Not?” You can read his blog here on Funding Success (I found the article via the Target Marketing email distribution… proof that people do click through on emails!). In his article, he reports on a conference he was at where…

Continue Reading...

Crystal Ball, Anyone??

Thursday, June 6th, 2013

“It is not the strongest or most intelligent species that survive, but the ones who are most willing to adapt.”  ~Charles Darwin I like this quote because it removes the idea that survival and success are based on natural selection, but are based on intelligence and strategy and looking at how to adapt for future…

Continue Reading...

Documenting the Value of Paper

Wednesday, May 22nd, 2013

The American Forest & Paper Association recently released a report entitled “Documenting the Value of Paper.” As more and more once-printed items move into the digital space, the future of printed materials remains in question. This report addresses that question by offering five distinct ways that paper enriches lives which will likely not diminish in…

Continue Reading...

Consider THIS in your digital purchasing decision…

Monday, March 18th, 2013

I read an interesting article today on Printing Impressions’ Digital Printing center which surveyed in-plant managers on their purchasing processes. The article prompted managers to reflect on what they wish they had done during the purchasing process of digital color presses. Benefits from digital color presses are abundant: the ability to finish jobs quicker (and cheaper), the…

Continue Reading...

Kindle is not for everyone…

Monday, February 25th, 2013

We all know that e-readers are everywhere these days and, in only a few years, have become a commonplace way to consumer your favorite literature. But as the title of this blog suggests, an e-reader is not for everyone. Not everyone has the tech-savvy desire or budget for an e-reader and some people just flat…

Continue Reading...

Social Media for Printers

Monday, February 4th, 2013

Social Media is huge right now. HUGE. If you keep up with this blog, then you’ve likely already caught a few posts about social media. But here is one more; one that is specifically focused on printers and how they are using social media to achieve their business goals and communicate with customers. I recently…

Continue Reading...

Welcome, Canon Solutions America, Inc.

Thursday, January 24th, 2013

In 2010 two of the printing industries largest players – Canon and Océ – announced plans to merge with Canon taking over Océ North America. That announcement has officially come to fruition with the launch of Canon Solutions America, Inc., on January 1st of this New Year. The new company reports to Canon U.S.A. and…

Continue Reading...

Looking Forward… Marketing Trends to Watch in 2013

Monday, January 7th, 2013

As with the coming of every new year, we all look forward with anticipation of what the new year will bring. For marketing service providers, 2013 seems like it could be an exceptionally exciting year with new advances in technology and the ever growing integration of marketing communications across multiple platforms. It’s not uncommon to see various…

Continue Reading...

The Online Shift… for Statements.

Monday, December 31st, 2012

It should come as no surprise that more and more people are shifting their once offline activities to online activities. This is true for things like shopping, reading newspapers, keeping in touch with friends and family. In fact, you are even reading you are even checking on your industry virtually by reading this online blog….

Continue Reading...