To no surprise, most players within the print production industry are turning heads towards the acquisition or utilization of digital inkjet technology. Until recently, print enterprises relied mainly on offset technology; however, the print pattern continues to shift towards high speed inkjet systems that produce high volumes in transaction, direct mail, and books. Why the shift? It’s not because inkjet is cheaper than offset, but because this technology can do something that offset just cannot do.
Last month’s webinar, “Evaluating Inkjet for the Enterprise: Improving Efficiency, Turnaround, and Investment”, gives a comprehensive overview of what inkjet technology brings to the table and how to begin the implementation process. Barb Pellow, Matt Swain, and Jim Hamilton of InfoTrends explain its application in the enterprise and offer critical considerations in making the move towards inkjet. As Barb highlights, there has been substantial growth in the inkjet market for both in-house print and offsite vendors. In 2012, production inkjet made up 31% of the marketplace. This percentage is predicted to grow to 58% by 2017, which correlates to about 12 billion more digitally produced printed pieces.
Current cultural, economic, technological and even governmental trends have fostered this growth, or even, “perfect storm in print and mail”. The conditions call for a mix of print and digital content in order to keep audiences engaged. Inkjet offers the optimal platform for both print industries and their customers to strengthen their operational and production processes. Grounded in market research, these 6 reasons sum up the advantages to leveraging color inkjet solutions:
- Effectiveness of direct mail in overall communications mix
- The impact and value of color
- The need for complex personalized messaging
- The ability to drive cross-media engagement
- Postal savings
- Bottom-line ROI
For a deeper explanation and the statistics that accompany each reason, be sure to check out the complete webinar here.
You may be wondering where cost fits into this list of “advantages.” A thorough explanation of cost considerations is provided in the later half of the webinar. Hamilton stresses: “If you are just looking to compare on cost, that is not the whole story…it’s more about the business transformation.” Thinking bigger picture is the ultimate goal, but also be sure to break down acquisition price, consumables (inks, maintenance), and running costs (paper included) specific to your job. A helpful cost prediction chart and timeline is provided to assist you in this process.
Without fail, Infotrends offers yet another informational and clear-cut approach to strengthening your business with inkjet solutions. Be sure to take advantage of all the research, data, and predictions they offer!