Articles by Nicole Schappert


The Great Green Debate of the Printing Industry

Wednesday, December 5th, 2012

Being at Graph Expo this year, I was interested to see how big of a topic environmental sustainability was. So many industry-leading printing equipment manufacturers were eager to demonstrate their environmentally responsible solutions. The industry has come under pressure in recent years as the growing trend to go “paperless” takes off. But what I was…

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LIVE from Graph Expo 2012!

Sunday, October 7th, 2012

Graph Expo 2012 has officially begun. Months of preparation on the part of exhibitors has paid off to create a lively and stimulating environment. I’m always amazed at how exhibitors transform an enormous hall into a series of inviting showcases. As usual, exhibitors compete with each other to drive traffic to their booths. Stages are…

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A Note on Customer Retention

Wednesday, October 3rd, 2012

So many organizations today concentrate efforts on attracting new customers. While this is necessary for any business, organizations must be careful not to overlook the “low-hanging fruit.” That is – the organization’s current customers. Research shows that current customers are highlight valuable because they tend to buy more, buy more often, are less expensive to…

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Opportunity in TransPromo

Monday, September 17th, 2012

In today’s business environment, marketing budgets are constantly under scrutiny while being challenged to demonstrate a clear ROI. Luckily, new technology and developments in the world of high-speed inkjet printing are helping to make this challenging task a bit easier through TransPromo communications. In its 2010 Household Diary Study, the U.S. Postal Service reported that U.S….

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What is one of the most important aspects of your mail campaign???

Wednesday, September 5th, 2012

Software. These days print and mail environments are held to strict requirements of HIPPA, PHI, SOX, and PIPEDA and are responsible for reporting back to those agencies. This can be a headache without the right software. Software exists that utilizes indexing to create an effective tracking capability that enables users to tag and associate data…

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Post drupa 2012 Recap

Thursday, July 19th, 2012

Back in March, we posted about drupa 2012 deaming it the “Inkjet drupa” based on predictions leading up to the event. We mentioned that there would be a recap webinar which you can view below. In this webinar, join Cary Sherburne of WhatTheyThink and Kris Albee of Océ as they review and analyze the key product…

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Spectra Integration: Outsource to the OneSource

Monday, March 26th, 2012

Spectra Integration (Columbia, SC) is a full-service incentives, marketing, print, and fulfillment company that is focused on integrating strategies and technologies to help its clients grow their businesses. The company’s mantra is Outsource to the OneSource. Spectra Integration provides clients with a comprehensive offering of integrated services, including the ability to tailor campaigns, increase response…

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“Inkjet drupa” 2012

Monday, March 19th, 2012

The last drupa international print fair and the upcoming one have both been characterized as the “inkjet drupa.” This seems appropriate especially given how inkjet technology has steadily advanced and become buzz-worthy in recent years. This year, high-speed inkjet manufacturers will be out in full force to display their newest and greatest inkjet solutions at…

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The Digital Nirvana Tweets Now!

Tuesday, March 6th, 2012

It’s true! The Digital Nirvana now has it’s very own Twitter account! Follow us at TDN_Blog and stay up to date on the latest and greatest posts. You may even find occasional links to informative webinars and industry-related white papers.

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Can Print Improve Cause Marketing?

Monday, February 6th, 2012

Cause marketing is a well-minded marketing initiative that connects the cause of non-profit organizations with the reach and audience of businesses to create a mutually beneficial relationship. The strength in this approach is the business’ ability to provide greater visibility to the non-profit and to capitalize on people’s point of purchase decisions. Non-profits benefit from…

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6 Social Media Threats You Need to Know About

Thursday, January 5th, 2012

I recently read an article from Visible Technologies about six social media threats to be aware of when implementing a social media strategy. It struck me as interesting because social media is so buzz worthy now – it seems to be integral to any marketing plan as more businesses adopt a social media strategy. Social…

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Paper + Finishing = Profit

Monday, December 12th, 2011

Since being launched in 1995, digital production presses have continued to evolve with improved speed, image quality, and lower cost of operation. Digital printing has become integrated into commercial print shops and in-plant environments for small runs and on-demand printing. In addition, Web-enabled printing and new finishing capabilities have created a number of new business…

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A very special Super-Cool Fold of the Week!

Monday, November 21st, 2011

Here is a special treat for Thanksgiving week… First is the Swing Cover Direct Mailer. This piece combines a swinger fold technique with a tri-fold and was completely done by machine at Bindagraphics in Baltimore, MD. Second, watch the actual footage of this mailer being printed in the production facility. Think of it as your…

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Real-Time Accountability… (Part 2)

Thursday, November 17th, 2011

 A New World for Real-Time Metrics In today’s market, the tools are available to measure, manage, and monitor campaigns in real time. Technology from a number of sources, ranging from Pageflex to MindFireInc., enables marketers to see how people are interacting with campaigns in real-time and allows them to make immediate changes. The service provider…

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Real-Time Accountability… With Help from the Document Services Provider (Part 1)

Wednesday, November 16th, 2011

A New Accountability Back when the economy tanked, an old word crept back into our lexicon: accountability. Marketers already had plenty of metrics in place, particularly at larger organizations that were well-schooled in tracking sales leads, market share, and CPM. Nevertheless, these pockets of performance measurements didn’t provide the big picture that senior managers are…

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