Articles by Trish Witkowski


Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from RIT. An award-winning designer, she held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. Trish has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, and the template-building software plug-in FOLDRite Template Master. Trish frequently writes and blogs on the topic of folding and finishing and hosts a popular weekly e-video, the “60-second Super-cool FOLD of the WEEK.” She has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional's Guide to Folding.

Super-Cool Fold of the Week!

Wednesday, March 19th, 2014

Brace yourselves for the most amazing feat of direct mail and digital print. This week’s selection was a spectacular find from HP’s DScoop Conference in Orlando. From Motioncutter in Germany and printed on an HP Indigo press, this pop-up self-mailer has an exciting secret – high-speed variable laser-cutting with personalization! Yes, imagine a different, highly-detailed…

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Super-cool Fold of the Week!

Thursday, May 9th, 2013

This week we highlight a mailer from GLS Companies in Brooklyn Park, MN. This is a great example of a creative self-mailer that fits within the realm of the newly created UPS self-mailer guidelines. Designed by Doug’s Creative in MN, this mailer presents as a postcard-sized booklet which opens sequentially in a “traveling snake” format….

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Another Super-Cool Fold of the Week

Monday, April 1st, 2013

This week we look at the Awesome Spiral Accordion Mailer – it’s a must see mailer! Design by CSG Creative in Alexandria, VA. and produced by ITP in Elizabethtown, PA. This 2-part direct mail piece features a post card and circular piece that fits inside a mylar envelope, mailed first class. The circular piece unfolds in a spiral accordion patterns which opens…

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It was the best of folds…

Monday, March 4th, 2013

The recent USPS Folded Self-Mailer regulations mean big things for direct mailers – there are now more creative options available to the mailing industry. These new options capitalize on advances in technology and mail processing capabilities. If you are interested in learning more about these new regulations, you can click here to to read the…

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Fold of the Week!

Thursday, February 7th, 2013

And we are back with another Super Cool Fold of the Week! This week’s fold comes from Penmor Lithographers in Lewiston, Maine. It is an innovative packet folder that was too interesting not to share! The tri-fold format folder has two big pockets allowing Penmor ample room to fill with print samples for promotional use….

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Wow ‘em with Your Holiday Card

Monday, December 10th, 2012

In the spirit of the holidays, foldfactory.com is sharing a playlist of some of their favorite holiday solutions from their world-famous sample library. Watch “magic hands” videos of 16 inspired holiday card solutions. People have been sending us cool holiday cards for years, and we thought it was time to start building a playlist of…

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Super-Cool Fold of the Week

Thursday, November 1st, 2012

This week, Trish shows us that any unique form or idea can be transformed into something mail-able… happy news for direct mailers everywhere! The piece is from Allied Printing Services, Inc. in Manchester, CT and was created for Hanover Insurance Group. This self-contained mailer pulls open to reveal a series of stacked classic tulip folds….

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Fold of the Week

Monday, August 6th, 2012

Tune in for this week’s Super-Cool Fold of the Week… the Aquatic Iron Cross with Pocket and Wavy Accordion Insert. This fold comes from Finlay created for Mohegan Sun in CT for their 15th Anniversary. Words cannot do this fold justice, so watch the video below!

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60-second Super-cool Fold of the Week!

Monday, June 18th, 2012

You cannot miss this week’s Super-cool Fold of the Week! This Unique and Amazing Oyster Fold was produced by Rider Dickerson in Chicago and served as a capabilities brochure. This incredibly unique format is not something you in see everyday direct mail and really stands out because of that. The fold is packaged in a…

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Fold of the Week!

Monday, April 30th, 2012

This just in – RR Donnelley’s Annual report is a funky fold, not your standard bound booklet! This weeks fold features an Asymmetrical Broadside Booklet Fold submitted by RR Donnelley. This broadside booklet fold gives you the feel of a bound book but opens up to reveal a variety of panels. Watch the video below…

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Super-cool Fold of the Week

Monday, April 2nd, 2012

Today I’ll show you this week’s fold: the Lady Liberty Self-envelope Mail piece. This sophisticated self-mailer was created by Structural Graphics in Essex, CT. On the outside, it’s a simple direct mail envelope but opens to reveal an L-format pop up that is illuminated by metallic gradient hidden behind a broad-side fold. Simple, yet classy! Watch for…

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Another Super-Cool Fold of the Week

Monday, March 5th, 2012

This week’s fold comes from SPC, Specialty Print Communications in Niles, IL. This Mystifying High Speed Inline Pop-up Mailer is a self-mailing piece printed on 100 lb. sterling matte text. Amazingly, these mailers were finished 100% inline from end to end. This is a great example of an exiting mailer than can be printed in…

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Another Super-Cool Fold of the Week!

Monday, February 13th, 2012

This weeks fold is the Accordion with Rockin’ Millboard covers sent it from Print It in Vancouver, Canada. This promotional piece highlights print technology and expertise at its finest. The piece features a long accordion fold which is actually two different folds seemed together. The front and back covers feature 60 point millboard to add…

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The Latest Super-Cool Fold of the Week

Monday, January 23rd, 2012

This week, we showcase the Iron Cross with Stitched-in Booklet submitted by Digital Ink in Alexandria, VA created for the American Bankers Association. The piece first opens in gate format to reveal two sides that fold out to create an iron cross format. The innovation doesn’t stop here. The interior boasts of a 12 page…

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Super-cool Fold of the Week

Monday, January 9th, 2012

Welcome to the first FOW on The Digital Nirvana in 2012! I’m sure this year will bring plenty of innovative and fun new folds. This week’s Fab Kaleidoscope Cover Invitation comes from Schmitt’s Press in Baltimore and was created back in 2005 for a fundraising event for Maryland Institute College of Art. What makes this…

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