Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from RIT. An award-winning designer, she held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. Trish has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, and the template-building software plug-in FOLDRite Template Master. Trish frequently writes and blogs on the topic of folding and finishing and hosts a popular weekly e-video, the “60-second Super-cool FOLD of the WEEK.” She has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional's Guide to Folding.

Join Trish on her 100th episode as she shows us how to create a super cool direct mail piece from Hyundai. This is another good example of how direct mail can be powerful and innovative and can help your customers impress their target audience.

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Even though the USPS is struggling, and digital and social media are all the rage, direct mail is seeing renewed interest and technological advancement—for good reason. Printed material in the mailbox, done right, is still the preferred and most effective way to reach a customer. The key to whether or not the opportunity is a…

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By leveraging current technology, marketers can use print as a way to create a dialogue in B2C communications. Send an email, then a targeted print piece with a PURL, a microsite or QR code to increase points of contact and gather more information about the customer’s interests. In doing this, they’re saying goodbye to the…

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You can pack a lot of information into a compact package with this cool accordian z fold from Z Card. See more of their cool stuff at www.zcardna.com Take a look!

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I found this diemensional promo piece in a Sheraton hotel room. It has different lenght panels with half inch tabs glued to the center. It makes a super-cool reveal – take a look! Below is the embed code for this week’s fold: Sheraton Dimensional Promo Piece

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It’s hard to believe, but to date I’ve done more than 80 Fold of the Week videos. The shirts that have become my trademark have been very popular with my viewers, and I get a lot of questions and comments about them. Many ask if I repeat the shirts, or of they’re new every time….

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CJ Graphics in Toronto produced this 16 page booklet with Stitched-in Folded insert. Check it out:

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Wow! It’s Folding Nirvana (check the T-Shirt). This video shows a super-cool direct mail piece and includes cost and production details. It’s not a proprietary fold but it does require some hands work. If you’ve got a clean, well targeted list this is worth serious consideration. Check it out.

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This example is from ColorTree Marketing Solutions by way of FoldFactory.com. If you’re interested in efficient, completely automated folds for digitally printed direct mail – take a look: As always, super-cool!

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Here’s an example of the “checkbook fold” sent by Papermonkey all the way from Australia.

Pretty tough to automate – but still super-cool for driving response. Take a look:

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An exotic fold produced by Lithographics LA for Sappi Fine Papers. Hand folded but still super-cool. Take a look. The Twist Fold:

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This week’s example comes from Creative Squall in Texas who put together a fun series of direct mail pieces featuring cool photos and the reverse accordian fold. Take a look – it’s super-cool! Reverse Accordion Direct Mail Series:

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This weeks fold is a wrapped accordian example from Alli. A wrapped accordian fold with wafer seal is a great way to add interest while keeping the job fully automated. Take a look.

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Here’s an example of  2 brochures in one. This piece is designed with 2 covers – open from one side and get one set of information, open from the other and get a different set of info. In this case used for a Summer and Winter schedule. What makes it all work? The Super Cool…

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This 6-Page Pocketfolder with Curved Window Die can jazz up your marketing collateral. Take a look!

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