Last time we talked about ways Océ is helping customers build business with inkjet technology and how market acceptance of digital print quality has changed. Today, in the final installment of this interview, Mal Baboyian talks about how Océ is changing the way it presents itself to the market at big venues like PRINT 09 and gives us a glimpse of what the company will have on display in Chicago.

NW: Océ used to show only its high speed production presses at shows like PRINT or Graph Expo, but at recent shows you often have one or two wide format machines on hand. Why the shift?

MB: Océ has one of the broadest product lines in the industry covering the office, wide format, display graphics, and production printing. But even customers in these segments weren’t always aware of our other offerings and capabilities and didn’t necessarily think of Océ when they needed a different type of equipment. Having a wider range of equipment at shows strengthens our brand by showing the full scope of our offerings and helps position Océ as a leader in more segments of the printing market. We also share some technologies across the different divisions of the company and are always looking for ways to leverage what we know. As I mentioned, our inkjet experience in wide format aided us in developing the JetStream family. Many of our customers had no knowledge of Océ’s breadth of solutions in the office, production printing and wide format segments. And many of them have needs in more than one segment .
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