The Digital Nirvana » Binding and Finishing

The Latest Super-Cool Fold of the Week

Trish Witkowski — Mon, 23 Jan 2012 15:40:15 +0000

This week, we showcase the Iron Cross with Stitched-in Booklet submitted by Digital Ink in Alexandria, VA created for the American Bankers Association. The piece first opens in gate format to reveal two sides that fold out to create an iron cross format. The innovation doesn’t stop here. The interior boasts of a 12 page stitched booklet. This booklet provides an excellent opportunity to include marketing material into a leave-behind brochure or mailed item. Watch the video for more!

Super-cool Fold of the Week

Trish Witkowski — Mon, 09 Jan 2012 15:30:10 +0000

Welcome to the first FOW on The Digital Nirvana in 2012! I’m sure this year will bring plenty of innovative and fun new folds. This week’s Fab Kaleidoscope Cover Invitation comes from Schmitt’s Press in Baltimore and was created back in 2005 for a fundraising event for Maryland Institute College of Art. What makes this fold so interesting is how the die-cut shape on the front cover interacts with the graphic beneath to create a kaleidoscope effect. This is a superb example of creative designing with simpler folding.

As always, think finishing at the beginning. Enjoy!

Super-cool Fold of the Week

Trish Witkowski — Mon, 05 Dec 2011 13:53:32 +0000

This week’s fold is a Storytelling Vertical Open Gate into Accordion submitted by VSA Partners in Chicago. It’s a great example of how a folding can tell a company’s story. While this was not used as a direct mail piece, it’s a creative leave behind piece that people will want hold on to. The designer made great use of strategically placed QR codes to drive viewers to visit the website and specific videos. Enjoy!

A very special Super-Cool Fold of the Week!

Nicole Schappert — Mon, 21 Nov 2011 15:36:22 +0000

Here is a special treat for Thanksgiving week… First is the Swing Cover Direct Mailer. This piece combines a swinger fold technique with a tri-fold and was completely done by machine at Bindagraphics in Baltimore, MD. Second, watch the actual footage of this mailer being printed in the production facility. Think of it as your turkey dinner with an extra special desert. Enjoy!

As always, be sure to check out more treats for printers and marketing service providers at www.OceWow.com.

Here is another 60 Second Super-cool Fold of the Week

Trish Witkowski — Mon, 07 Nov 2011 17:46:07 +0000

In this week’s fold, Trish highlights another great creation from ITP in Elizabethtown, PA. This unique direct mail piece was created for New Homes Guide in Fairfax Virginia. ITP and New Homes Guide used this piece to not only tell advertisers about their new large-format magazine, but they also showed advertisers what space they can get for the same price. The piece opens into a tri-fold first, but then unexpectedly tri-folds down to show the new advertising capabilities of the magazine. This is an excellent example of using print creatively to highlight the magazine’s strengths. Check out the video below!

If you are looking for more innovative ideas like these, be sure to check out OceWow.com!

Here’s another 60 second super cool fold of the week!

Trish Witkowski — Mon, 24 Oct 2011 13:00:17 +0000

This week, Trish brings us the Neat Single Sheet Seat Belt Promo created by Lawton Printers in Central Florida. It is a single sheet card format featuring a seat belt that opens to reveal detailed information about the airline and its promos. Printed on an 80 to 100 lb cover stock, this fold is an excellent example of simple creativity. Watch Trish as she demonstrates the fold!

FoldWOW! Another 60 Second Super Cool Fold of the Week

Trish Witkowski — Mon, 26 Sep 2011 13:03:37 +0000

This week’s 60 Second Super Cool Fold of the Week was designed for The Clarrett Group and printed by Cedar Graphics inRonkonkoma,NY. From the outside, it looks like a briefcase with a handle but when you use that handle to open piece… it reveals a large format poster detailing the Clarett Group’s ambitious plans. The gate into closed-gate fold first revels a quad-fold, then a tri-fold until the poster is fully unraveled. Watch the video below to find out more about the Brooklyner Briefcase Brochure!

Looking for more innovative ideas like this? Look no further! Check out OceWOW for more tips for digital print providers.

Would you like a fold with that?

Trish Witkowski — Mon, 12 Sep 2011 13:48:32 +0000

Check out the latest 60 Second Super Cool Fold of the Week. This fold comes from ITP inElizabethtown,Pennsylvaniaand is a piece they created for Global Business travel Association. It is a self-mailing piece that uses an open gate fold format with an interesting tweak. Watch the video to learn more!

Another 60 Second Super Cool Fold of the Week

Trish Witkowski — Mon, 22 Aug 2011 13:38:37 +0000

Here is the 112th Super Cool Fold of the Week from Trish at FoldFactory. Watch as she teaches you how to create the fun Assymetrical Gate Fold piece with a perfed postcard. It was originally designed by Cayenne Creative Group for International Paper to promote their Elements line.

Here’s another Super Cool Fold of the Week!

Trish Witkowski — Mon, 25 Jul 2011 12:26:16 +0000

Direct mailers seem to get more and more innovative every week and create digitally printed pieces that I couldn’t even fathom on my own. This week’s fold is no exception. It is a hexagon-shaped fold that unfolds to a larger hexagon. The catch to successfully recreating this piece is to ensure that each mini hexagon is slightly smaller than the one before it. Check it out!

This week’s fold comes from Capital Printing Company in Austin, TX and was created for Texas State.