Category Archives: Digital Nirvana

Marketing for Revenue Growth

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I attended the TLMi Annual Meeting held in California. As usual, it was a great success. I was especially impressed with the speakers: Rick Barrera “Over Promise and Over Deliver”; Alan Beaulieu “Economic Outlook”; and Alex Goldfayn “Marketing for Revenue Growth.” All were excellent, but I felt that some of Mr. Goldfayn’s remarks were worth repeating.… Read More »

Old Habits – New Habits

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We sometimes get a bit queasy when asked to take on a new task or solve a problem that might require a new tool set. After all, we tend to know what we know and as humans, will usually defer to the tried and true methods of solving problems. Whether you are in sales, managing… Read More »

A Saucerful of Sucrets

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A couple of years ago, I was getting a new passport photo taken in my local CVS, and it took several goes to get a usable one, since the overhead lights kept reflecting off my glasses, and the clerk said that the State Department doesn’t accept that. (We couldn’t quite get rid of all the… Read More »

How I got a buyer fired…

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My client, a furniture store “chain,” had a long history of wrapping their arms around their clients and sticking with them for years. They weren’t about price. They were about relationships, expertise, and trust. It was even in their company slogan. Their sales reps were not compensated on a commission basis so you had the… Read More »

QR Codes: What Not to Do

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As I’m sure you’re all well aware, a QR code is a type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information.… Read More »

WHAT DO WE WANT TO BE?

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My EPICOMM colleagues and I devote a lot of time to studying our industry’s most successful companies. We’ve learned that some have diversified broadly, while others have stayed focused on printing—including lithographic printing; some provide commodities, while others provide highly customized services; and some serve a broad range of markets, while others specialize in a few.… Read More »

Jive Talkin’

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Whilst on an early morning flight recently, I ordered a cup of coffee and, the coffee being rather hot, I said to the flight attendant, “Do you have a zarf?” I got a blank look, as it appears few people know that “zarf” is the word for those cardboard sleeves around coffee cups that keep you… Read More »