Category Archives: Digital Nirvana

QR Code / Mobile Game on Labels

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Yesterday, we were out for a burger and I saw something interesting on a bottle of catsup. It was a QR Code that led to a game of mobile Trivial Pursuit to help us pass the time until the food arrived. I scanned the code, and instead of taking me to the game directly, it… Read More »

Rise of the 3D Preview for Short-Run Packaging

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Several years ago when I started writing blog posts for a printer offering an e-commerce solution for short-run dimensional mailers, one of their claims to fame was the online 3D preview. Create the pop-up mailer then view a 3D animation immediately, allowing you to examine the mailer front and back, watch it fold up and… Read More »

Carbon-Based Life

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I was recently given a gift subscription to Mental Floss magazine (in print) which is one of those miscellanies of random information that I can’t help but find endlessly fascinating. (The magazine also earned my utmost respect in December 2013 when they scored an interview with Bill Watterson, who, since ending the great Calvin &… Read More »

Do You Own Technology, or Does It Own You?

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I’m sitting on the deck of our family camp. There is no cellphone service here, and for the first time, we have wireless. I’m not sure whether that’s a good thing or a bad thing. But the service is so slow that it doesn’t really matter either way. It’s our annual vacation to New Hampshire,… Read More »

5 Tidal Shifts Signally AR as Today’s Reality?

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I have gotten used to writing that AR is on the cusp of adoption, that it’s still too cost-prohibitive and complex to see widespread adoption as yet, but is that changing? Has it already? I seen more and more AR on consumer products and signage, and I’ve run across applications designed to simplify the process… Read More »

4 Trends in Print + Email Marketing

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As we continue to focus on multichannel marketing, one of the most critical trends we need to focus on is the shifts in print + email. Here are 4 trends taken from “State of Multichannel Marketing in the Printing Industry” that MSPs need to be aware of. 1. Optimization of email for mobile Mobile optimization… Read More »

5 Mobile Marketing Tips

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Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone of some kind, businesses are bound to take their marketing mobile. According to an eMarketer study, only five years ago, 2.1% of all digital… Read More »

Getting Lifts with More Precise Email timing

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As email becomes a default marketing channel for so many clients, how do you max out the opportunities this offers? Timing! One of the trends we are seeing in print + email market is the adoption of mail tracking to improve the timing and coordination of channels. With growing adoption of the Intelligent Mail barcode… Read More »

Long Distance Voyager

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(Optional soundtrack to this post.) History was made last week, when a space probe the size of a piano flew by and took the first close-up photographs of the last of the “classic nine” planets of the Solar System. I am speaking of course of Pluto, and while astronomy may be fairly far afield of… Read More »