Category Archives: Digital Nirvana

Must Have Data for Multichannel Marketing

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If you are doing multichannel marketing and haven’t seen Neilsen’s new report “Comparable Metrics: Q4 2015,” just released yesterday, then you need to download a copy. The report includes a wide variety of digital media, including TV, radio, TV connected devices, and PCs. But what strikes me most in this report is the data on… Read More »

QR Codes: Do This, Not That!

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When do I see QR Codes more and more these days? On plants, flowers, and seeds. It’s a perfect use for QR Codes, and if you’re printing packaging or collateral for suppliers of gardening products and they are not currently using QR Codes, perhaps it’s something you should suggest. HOWEVER, these QR Codes have to… Read More »

Fan Club

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I confess that I am not a big fan of emoji, so my first thought when I read that the Oxford English Dictionary’s 2015 Word of the Year was an emoji symbol was, “Civilization continues its downward spiral.” The actual “Word” of the Year that wasn’t actually a word was “Face with Tears of Joy,”… Read More »

Media Usage Survey: Print Stays Strong

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Every year, Target Marketing surveys its readership to find out what media they are using and where they are spending their marketing dollars. Here is a look at five takeaways specifically as they affect multichannel and print. 1. Digital media continues to grow. As we would expect, digital media show the highest levels of growth… Read More »

Storytelling in the Business World

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Recently I’ve been thinking about why stories are so important to the growth and development of an organization. How do stories have such a profound ability to influence the way we think, and why do they matter so much to a brand’s identity? I started listing what it is that draws me to a story,… Read More »

A Turkish Get-Up

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As drupa looms on the horizon, vendors large and small are announcing new printing equipment with amazing new capabilities. In a weird way, I am reminded of an episode of the original Mission: Impossible called “The Money Machine” (1967) which featured a machine that ostensibly went from white-paper-in to green-money-out. However, the machine was actually a… Read More »

It’s Time for Spring Cleaning . . . Data, That Is!

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It’s time for spring cleaning, and that includes your data. I was reminded of this today when gathering the contents of my mailbox. In it were two letters, identical except for the personalization. On the first, my name “Heidi” was sprinkled everywhere. On the second — an otherwise identical mailer — was coated with my… Read More »

Code Comfort

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Here’s one for Inspector Morse, perhaps: what does this mean in Morse code? · – – · – · I’ll tell you later. Today, everyone talks about the importance of “multichannel marketing,” but as far as I know, in only one case has Morse code actually been one of those channels. One of the iconic structures… Read More »