Category Archives: Digital Nirvana

Editing Independence

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Whenever I do speaking gigs in connection with the various books I have written with Dr. Joe Webb—Disrupting the Future, This Point Forward, and The Home Office That Works!—one question I am invariably asked is, “How do you write with a coauthor?” My standard response is, “I handle the nouns and adjectives, Joe handles the… Read More »

Non-Smartphone Users Not Wanted

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When it comes to the battle of print vs. e-media, some companies just need to go through the cycle. Over the years, there have been many examples of companies (retailers, in particular) that have eliminated their catalogs or other print marketing materials to go exclusively digital. However, when sales take the inevitable dip, their print… Read More »

Can You Speak Designer?

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Today’s printers have learned to speak the language of marketers — ROI, A/B testing, channel optimization. But what about design? As workflow and multichannel marketing become increasingly automated, what separates one MSP from another? Is it the ability to manage databases better than another? Provide better metrics? Offer deeper postal discounts through co-mingling? Technology powers… Read More »

Integrated Marketing Software: A Must-Have for 2015

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No matter what type of industry, the ultimate goal is creating an organizational structure that is as efficient as possible. That’s where integrated marketing software comes in. Every print, mail, and fulfillment organization needs effective marketing that powerfully portrays their products or services, and captures their data and information in a central repository. However, with… Read More »

Why You Need to Add Mobile Video

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How much emphasis are you placing on mobile video in your clients’ multichannel marketing campaigns? People have short attention spans, and they love to be entertained. Adding video increases engagement and, in the online world, increases the chances that the content will be shared. That multiplies your clients’ reach. Did you know . . .… Read More »

Stop, In the Name of Love

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It would seem The X Files is coming back to TV. As a big fan of the original back in the 1990s, I have mixed feelings about its return, a combination of anticipation and dread. Recently I was watching a few old episodes and admittedly, in some ways, it really hasn’t aged very well. And long story… Read More »

Inaugural thINK Conference this Fall

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Something big is happening this fall in New York. In September, over 300 leading Canon Solutions American production print customers, industry leaders, and solution partners will converge for the first annual thINK Customer Conference. This year, it will be held during Canon EXPO – the once-every-five-year event showcasing the latest in imaging technologies from the… Read More »

Test Me, See What Grabs Me

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I get a lot of nonprofit solicitations, and it’s not often that one really grabs me. This one did. It was from the March of Dimes, and what grabbed me was how different it was from the others. Usually, I get dimes and address labels. Sometimes I get dimes and a notepad. Sometimes I just… Read More »

We Know Multichannel Works . . . Now What?

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We all know multichannel marketing works. The question is no longer the value of that approach. It’s the challenges of selecting the right channels, integrating those channels, and the costs associated with doing it well. How much additional benefit do they get from adding channels in light of the amount of time, effort, and expertise… Read More »