Category Archives: Digital Nirvana

Troy Story 2: Over the River

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Last year at this time, I wrote about how Clement Moore’s “A Visit from St. Nicholas” was first published in a Troy, N.Y. newspaper. The final chapter of this year’s Christmas story will take us across the Hudson River to Albany. A few weeks ago, like many of you, I was out doing my Christmas… Read More »

Is USPS Real Mail Notification a Game-Changer?

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As if the USPS hadn’t pulled out enough tricks, it has expanded its latest invention, Real Mail Notification, digital alerts of mail about to arrive in recipients’ mailboxes. The idea is that since USPS sorting machines already take pictures of the fronts of nearly every piece of mail anyway, why not use those images to… Read More »

How Multichannel Affects the Sales Funnel

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Why does multichannel marketing work so well? Why has it become one of the most common topics discussed throughout the industry these days? We all know that part of the reason for multichannel’s success is repeated exposure and reinforcement of the message. Another less discussed reason is that different media play different roles in moving… Read More »

Patently Obvious

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If I were to stand on stage in front of a crowded audience and announce, “Ladies and gentlemen: Amos Dolbear,” I would probably hear crickets chirping—figuratively, if not literally. And, because of Amos Dolbear, I could use that chirping to figure out the temperature of the room. Dolbear (1837–1910), nicknamed “Dolly”—I’ll bet he loved that—was… Read More »

Night Writer

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One of my favorite stories from printing history—and a great example of historical irony, as well as how we are sometimes forced to adapt to new technology—concerns Johannes Trithemius, a German monk who had been born about a decade after the invention of the printing press. As we all know, the printing press was a disruptive… Read More »

QR Codes: What the Numbers REALLY Say

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Lately, there has been a lot of talk that QR Codes are dead, that as a response mechanism they are passé in favor of sexier approaches like augmented reality (AR) and near-field communications (NFC). However, the data don’t support this claim. This week, I released a complete front-to-back update of “QR Codes: The Data Speaks,”… Read More »

Of Fonts and Fears

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After glancing at the calendar this morning, I decided that for the rest of the day, I’m going to set everything I type in 13-point Helvetica. Why? It’s a long story, as I imagine you have come to expect by now, that takes us through Medieval Switzerland and the world of opera. Helvetica is one… Read More »

5 Tips to Increase Email Open Rates

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As every marketer knows, mastering email marketing is an ongoing process that is necessary for the success of your organization. Between sending out promotional email blasts, content marketing, and writing personal emails to customers and prospects, it has been proven to be a great way to connect and communicate with your audience. However, it does… Read More »

Kudos! Self-Promo that Motivates to Action

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Yesterday, I opened a birthday card sent to me by Innovative Business Products. I was pleasantly surprised by what I saw. The card was bright and colorful, and my name was drawn in icing on top of the cake. Thank you, IBP, for not personalizing the number of candles on the cake! Inside was a… Read More »