Category Archives: Digital Nirvana

Enhance Your Team’s Performance

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Working on taking your team’s performance to the next level? Do they need a manager, a coach, a leader or all three? Which one are you? There is a difference in what each one of these approaches brings to the team and it’s more important than ever to review the resources you have and your… Read More »

Simple Steps to Successful Marketing

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In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in the age… Read More »

Marketing for Revenue Growth

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I attended the TLMi Annual Meeting held in California. As usual, it was a great success. I was especially impressed with the speakers: Rick Barrera “Over Promise and Over Deliver”; Alan Beaulieu “Economic Outlook”; and Alex Goldfayn “Marketing for Revenue Growth.” All were excellent, but I felt that some of Mr. Goldfayn’s remarks were worth repeating.… Read More »

Old Habits – New Habits

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We sometimes get a bit queasy when asked to take on a new task or solve a problem that might require a new tool set. After all, we tend to know what we know and as humans, will usually defer to the tried and true methods of solving problems. Whether you are in sales, managing… Read More »

A Saucerful of Sucrets

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A couple of years ago, I was getting a new passport photo taken in my local CVS, and it took several goes to get a usable one, since the overhead lights kept reflecting off my glasses, and the clerk said that the State Department doesn’t accept that. (We couldn’t quite get rid of all the… Read More »

How I got a buyer fired…

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My client, a furniture store “chain,” had a long history of wrapping their arms around their clients and sticking with them for years. They weren’t about price. They were about relationships, expertise, and trust. It was even in their company slogan. Their sales reps were not compensated on a commission basis so you had the… Read More »

QR Codes: What Not to Do

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As I’m sure you’re all well aware, a QR code is a type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information.… Read More »