Category Archives: Digital Nirvana

29 Days a-Leaping

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Monday is February 29, leap day, and while I understand why leap year exists, it always bugged me that the extra day is added to February—the one month of the year that we don’t want to make longer, at least here in the Northeast. Why not put it in a summer month, when we can… Read More »

4 Ways to Take Advantage of Local Marketing

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Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right local touches to your marketing builds engagement with your customers. Here are four areas you can… Read More »

Are We Ready for AR for the Masses?

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This morning, I got to see a child experience AR in action. We had received one of those “everybody’s favorite” Easter gifts catalog, and in the center was a section on children’s outdoor toys. One of them had an invitation to scan to “watch the toy come to life” via AR. My daughter and I… Read More »

My Funny Valentine

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Last month, WhatTheyThink Grand Overlord Eric Vessels and Frank Romano chatted about Chatbooks, a new service that allows users to upload digital photos from Instagram, Facebook, or their phones and print a custom photobook. The name of the company reminded me—at least for the purpose of this essay—of what was once called a chapbook, which… Read More »

What Happens When the Seasoned Print Buyers Retire?

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I recently watched a webinar on the changing role of print buyers that featured Elizabeth Howitt, manager of production services for John Hancock Financial Services, and Jeff Dickerson, procurement specialist for State Farm Insurance. Lots interesting things transpired during the event, but there was one takeaway, in particular, that I want to talk about here.… Read More »

What percentage of marketers use cross-channel?

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I am regularly asked if I have run across any data on the percentage of marketers using cross-channel marketing, and the Direct Marketing Association has provided us with some insight. In its 2015 DMA Response Rate Report, it found that . . . 83% of marketers utilize email marketing programs 65% utilize email + one… Read More »

Do you have a “resistance to change” problem?

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We keep hearing that printers aren’t in the printing business anymore, and the evidence of non-print-centric thinking is all around us. But it’s one thing to know that you have to embrace change. It’s another to actually do it. In its 2015 State of the Industry report, Epicomm asked printers what they need to do… Read More »

Data-Driven Marketing: Where Are We Now?

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When we look around, it feels as if there is more personalization occurring in marketing today. We hear more about it. We see it more in our inboxes and mailboxes. But what’s really happening on the ground? According to Forbes Insight’s new report: “Data-Driven and Customer-Centric: Marketers Turning Insights into Impact,” based on a survey… Read More »