Category Archives: Digital Nirvana

Media Usage Survey: Print Stays Strong

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Every year, Target Marketing surveys its readership to find out what media they are using and where they are spending their marketing dollars. Here is a look at five takeaways specifically as they affect multichannel and print. 1. Digital media continues to grow. As we would expect, digital media show the highest levels of growth… Read More »

Storytelling in the Business World

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Recently I’ve been thinking about why stories are so important to the growth and development of an organization. How do stories have such a profound ability to influence the way we think, and why do they matter so much to a brand’s identity? I started listing what it is that draws me to a story,… Read More »

A Turkish Get-Up

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As drupa looms on the horizon, vendors large and small are announcing new printing equipment with amazing new capabilities. In a weird way, I am reminded of an episode of the original Mission: Impossible called “The Money Machine” (1967) which featured a machine that ostensibly went from white-paper-in to green-money-out. However, the machine was actually a… Read More »

It’s Time for Spring Cleaning . . . Data, That Is!

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It’s time for spring cleaning, and that includes your data. I was reminded of this today when gathering the contents of my mailbox. In it were two letters, identical except for the personalization. On the first, my name “Heidi” was sprinkled everywhere. On the second — an otherwise identical mailer — was coated with my… Read More »

Code Comfort

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Here’s one for Inspector Morse, perhaps: what does this mean in Morse code? · – – · – · I’ll tell you later. Today, everyone talks about the importance of “multichannel marketing,” but as far as I know, in only one case has Morse code actually been one of those channels. One of the iconic structures… Read More »

29 Days a-Leaping

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Monday is February 29, leap day, and while I understand why leap year exists, it always bugged me that the extra day is added to February—the one month of the year that we don’t want to make longer, at least here in the Northeast. Why not put it in a summer month, when we can… Read More »

4 Ways to Take Advantage of Local Marketing

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Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right local touches to your marketing builds engagement with your customers. Here are four areas you can… Read More »

Are We Ready for AR for the Masses?

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This morning, I got to see a child experience AR in action. We had received one of those “everybody’s favorite” Easter gifts catalog, and in the center was a section on children’s outdoor toys. One of them had an invitation to scan to “watch the toy come to life” via AR. My daughter and I… Read More »

My Funny Valentine

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Last month, WhatTheyThink Grand Overlord Eric Vessels and Frank Romano chatted about Chatbooks, a new service that allows users to upload digital photos from Instagram, Facebook, or their phones and print a custom photobook. The name of the company reminded me—at least for the purpose of this essay—of what was once called a chapbook, which… Read More »