Category Archives: Digital Nirvana

Re-Targeting as Part of the Multichannel Mix

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Retargeting has been around for awhile, but I’m starting to hear about it more and more. Increasingly, it has become an important part of the multichannel marketing mix (including those that include print) and important for MSPs to understand. As an MSP, your goal is to generate campaigns that get results. Particularly on the front… Read More »

Heavens to Betsy!

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One of the thorniest issues in modern electronic publishing has been the traditional problem of converting on-screen colors (RGB) to printable colors (CMYK). We often hear of difficulty matching certain brand colors, but there is actually another popular and important set of colors that can’t be completely reproduced using either RGB or CMYK colors. Know… Read More »

What’s Your Company’s Value?

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When considering how you’re going to market and position your business, always keep in mind one simple fact: your customers want you to make their companies and lives better. Does your marketing clearly let them know how you can do just that? Or are you merely telling them facts about how great your products are… Read More »

Want More Business? Create a New Market!

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Need more business? Help your client create a new market. That’s what The Standard Group (Reading and Lancaster, PA) did in partnering with Fig magazine. Fig Lancaster is part city directory, part high-end magazine, and part local community. The publication uses high-end photography and design to promote businesses in the Lancaster, PA, area. It was… Read More »

Do You Know What’s Happening in the C-Suite?

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As printers increasingly transition into marketing services providers, it’s critical to understand what is happening in the C-Suite, or the senior executives within a company. Specifically for our industry, we are interested in the marketing and business development executives. To this end, IBM’s “Redefining Markets: Insights from the C-Suite Study,” provides a mother load. The… Read More »

Stasis in Direct Mail Formats . . . An Opportunity?

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Mintel Comperemedia, which aggregates and analyzes direct mail data from around the industry, recently did an assessment of direct mail over a three-year period.  It looked at estimated mail volume, use of digital response mechanisms, and spend across nine sectors. The report, titled “Trends in Direct Mail and Digital Integration,” has one overarching theme—stasis. Considering… Read More »

A Whole New Ballgame

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People of a certain age—and people older than me, for once—have fond memories of the prizes that used to come in boxes of Cracker Jack, the snack food consisting of molasses-flavored, caramel-coated popcorn and peanuts. These folks were likely disheartened by the announcement in April that Frito-Lay (the current owners of Cracker Jack) are doing… Read More »

How This Direct Mailer Almost Got It Right

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Yesterday, my husband teased me that I’d gotten a direct mailer from the Baltimore County Department of Aging. Not him — just me. Okay, the years are creeping by, but I’m not close to retirement age yet.  Plus, we don’t even live in Baltimore County. When we officially get “old,” we’ll be creeping our walkers… Read More »