Category Archives: Digital Printing

Achieving Consistent Color Across all your Print Processes

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Contributed by: Ed Jansen, Vice President, Professional Services at Canon Solutions America As a print service provider, you want color to remain consistent and repeatable, especially when you use multiple devices or print technologies. Ensuring that the color on the proof matches the color on the final output at all times can mean more efficient… Read More »

3 Surprising Stats About Print Buyers

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In the study “The New Print Buyers: Who They Are, What They Want and What You Should Do,” released by industry experts and consultants Margie Dana and John Zarwan, there are some surprising stats about print buyers. Dana shared the highlights in a webinar on November 5. Here are three that got my attention: Only… Read More »

Digital Book Printing Conference Highlights

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Did you miss the Digital Book Printing Conference back in October? The “In Case You Missed It” webinar is now available on demand. Here are some highlights. According to Marco Boer, VP IT Strategies, who gave the keynote for the conference, as the total number of printed books declines, languishing inventories are becoming a greater… Read More »

QR Codes: What the Numbers REALLY Say

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Lately, there has been a lot of talk that QR Codes are dead, that as a response mechanism they are passé in favor of sexier approaches like augmented reality (AR) and near-field communications (NFC). However, the data don’t support this claim. This week, I released a complete front-to-back update of “QR Codes: The Data Speaks,”… Read More »

Jetways

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I had a minor bit of home office construction a few weeks ago—I was getting my windows upgraded to version 2.0—and the need to move the furniture around offered me the opportunity (or, more correctly, the necessity) to clean my desk. In one of the various cubbyholes I came across a souvenir from an EFI… Read More »

Comcast Bills Call Customers Nasty Names

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Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her… Read More »

Getting Ready for the Business Development Race

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A difficult economy means that your customers are taking longer to decide if they want to spend money with your printing company. This “wait and see” game may go on for months, perhaps years. In the meantime, your business has its own objectives to meet, and bills to pay. Reducing expenses can only take an… Read More »

Your Fantasy Sales Team

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With the start of a new year the common questions revolve around “what are we going to do different this year in hopes of better results?” A good place to start is by examining your sales team. Look at team members and create a depth chart, complete with all their stats. Many of you already… Read More »