Category Archives: Digital Printing

The “Print is Dead” Objection

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If you Google the question, “What percentage of email is SPAM?” the answers range from a minimum of 88% to a high water mark of 94%. That is incredible when you think about it. I don’t have a grasp on the number of emails that I receive, but I know that when I come in… Read More »

Revamp Your Sales Model

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Your business ebbs and flows. Good months followed by an ‘OK’ or a not so good month. How do these results compare to your plan, what’s working and where is either the plan or the execution falling short. We could be talking about a few of your reps or the entire business. Too often the… Read More »

Rate and Pace Will Win the Race

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By now, the failed experiment of Ron Johnson as CEO of major retailer JC Penney has been well chronicled.  Until the April 7 issue of Fortune magazine, however, much of the detail about what happened had not been made quite so public.  What was revealed in the article, titled, “How to Fail in Business While… Read More »

More Cool Stuff to Do with Print

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Here’s another great use of print to do something digital technologies cannot do. The product is called SwivelCard (view TechCrunch video), and while it’s not available commercially yet, it’s been  promoted by TechCrunch and is currently using crowdsourcing to improve back-end software to be more user-friendly. The card uses a combination of patented, digitally printed… Read More »

It’s About TIME

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The newest old company, Time Inc., was very busy in June. The venerable publisher of magazines, including household names such as Time, Fortune, People, and Sports Illustrated, was spun off from Time Warner, separating the aging print-centric parent from its progeny’s profitable entertainment and programming businesses. As its retirement gift, the new Time Inc. has been saddled… Read More »

Car Dealership Almost Gets 1:1 Right

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One of the only places from which I get personalized direct mail is the auto dealership that occasionally services our SUV. I received another personalized piece this past week, and while I think they continue to do a better-than-static job of things, I continue to see omissions that could make the difference between us buying… Read More »