Category Archives: Digital Printing

More Cool Stuff to Do with Print

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Here’s another great use of print to do something digital technologies cannot do. The product is called SwivelCard (view TechCrunch video), and while it’s not available commercially yet, it’s been  promoted by TechCrunch and is currently using crowdsourcing to improve back-end software to be more user-friendly. The card uses a combination of patented, digitally printed… Read More »

It’s About TIME

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The newest old company, Time Inc., was very busy in June. The venerable publisher of magazines, including household names such as Time, Fortune, People, and Sports Illustrated, was spun off from Time Warner, separating the aging print-centric parent from its progeny’s profitable entertainment and programming businesses. As its retirement gift, the new Time Inc. has been saddled… Read More »

Car Dealership Almost Gets 1:1 Right

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One of the only places from which I get personalized direct mail is the auto dealership that occasionally services our SUV. I received another personalized piece this past week, and while I think they continue to do a better-than-static job of things, I continue to see omissions that could make the difference between us buying… Read More »

Social Media Tipping Point

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For years, industry experts have proclaimed that the time will come when social media marketing is as effective as traditional marketing. Some are suggesting that the release of a very successful new album using only social media may provide a blueprint of future marketing successes and act as a tipping point. Late last year, Beyoncé released her latest album, Drunk… Read More »

1:1 Printing Isn’t a Fix-All

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Last week, I posted my nutshell summary of the state of 1:1 printing. My summary has solicited some reactions around the industry — some of them quite strong. One printer represents many others when he writes, Your summary of the past year may be valid in the digital info world in general, but absolutely off… Read More »

Hearing the Voice of Our Best Customers

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In his blog “How to Protect Market Share,” burnsattitude.wordpress.com, Kevin Burns writes the following: “A recent survey of senior executives showed 80% believed that their organizations offered a superior customer experience. When surveyed, only 8% of their customers actually agreed.” Maybe those executives are in industries that are growing rapidly, have work to spare, and only… Read More »