Category Archives: Direct Marketing

QR Codes: What Not to Do

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As I’m sure you’re all well aware, a QR code is a type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information.… Read More »

[FREE Infographic] The World Gone Mobile

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According to Nielsen, smartphone share in the United States has grown from just 18% in 2009 to 62% of all mobile phones in 2013. And between July 2011 and July 2012, the number of mobile web users grew by 82%. Did you know that 75% of Americans admit to bringing their phone with them to… Read More »

Comcast Bills Call Customers Nasty Names

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Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her… Read More »

Superbowl Ads Prove Repeated Exposure Works

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Encourage your clients to take a lesson from Superbowl advertising. According to Neilsen, when viewers were exposed to a Superbowl ad during the pregame, as well as during the game, that ad scored higher on likeability. Viewers were also more likely to remember the ad correctly. That is exactly the response your clients want from… Read More »

Is Your Marketing Working?

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Your business spends all this time, money, and resources on marketing your products and services. But, is it even worth it? The only way to tell if your organization’s marketing is working is through proper reporting and analytics. If your marketing efforts aren’t trackable, they’re not even worth doing. It’s time to take a good… Read More »

In Marketing, Timing Is Everything

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Have you ever gotten a marketing piece that made you think, “Gosh, these people don’t know my business at all!” My husband, who is the director of facilities for a private high school, feels this way a lot. In fact, here is the pitch that landed in front of him this morning. Hi, STEWART, Remember… Read More »

Getting Ready for the Business Development Race

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A difficult economy means that your customers are taking longer to decide if they want to spend money with your printing company. This “wait and see” game may go on for months, perhaps years. In the meantime, your business has its own objectives to meet, and bills to pay. Reducing expenses can only take an… Read More »

Top 10 Best Practices for QR Codes

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I have recently updated my brandable white paper “Best Practices for QR and Other 2D Barcodes.” From watching implementation of these codes (the good, the bad, and the ugly) over the years, this is my Top 10 list. Do you agree with it? What might you add or delete? 1. Create marketing campaigns, not QR… Read More »

4 Essential Tips to Guarantee Sales

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Today’s business world is more competitive than ever, and many organizations are finding it difficult to keep producing sales. So, what can you do to change this and boost sales for 2015? You need to update your sales team’s skills to deliver what your audience wants and needs. To succeed in growing your business for… Read More »

5 Ways Your Print Business Can Make More Money in 2015

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There is a strong market out there for printers right now, so it’s the perfect time for you to make the most of the services you’re offering. The answer to the nagging question about what print and mail providers need to do to grow their business lies within two simple words: provide solutions. That’s right!… Read More »