Category Archives: Direct Marketing

8 Steps Towards a Successful Transformation

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The following is an excerpt from my book, “Business Transformation: A New Path to Profit for the Printing Industry.”  To read the full book, or to contact me directly with any questions, comments, or feedback, please email me at JohnF@interlinkONE.com – I’d love to connect with you! When you make the decision to undertake the… Read More »

Home Depot Water Test Uses QR Codes Well

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After checking out of Home Depot, I walked into a QR Code — almost literally. The big white sign with giant red letters read, “Free Water Test for Home Owners. Watch this video.” I scanned the QR Code, which led me directly to a short informative video that told me what the water test was,… Read More »

Critical multichannel, print, and other stats you need to know

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Looking for some stats on multichannel marketing, the value of print, and mobile marketing to throw into presentations, pepper your client conversations, or include in your print marketing or e-newsletters? Here are some interesting data I’ve run across recently that you might find useful. Multichannel Omnichannel shoppers have a 30% higher lifetime value than those… Read More »

3 Ways to Use Pokémon GO to Get More Print

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Looking to give your customers more reason to print? Try Pokémon Go. That might sound like a strange combination, but I just read an interesting article on SuccessfulMeetings.com that offered a number of suggestions for incorporating Pokémon Go into a successful meeting strategy. A number of those suggestions just happen to involve print. Not only… Read More »

A Peek at Kohl’s Multichannel Marketing Strategy

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According to InfoTrends, marketers’ top two goals when it comes to their marketing communications are customer experience and customer loyalty (43% and 35% of marketers citing these as top marketing goals, respectively). Retailers are accomplishing this with smart, integrated, and personalized multichannel strategies that we can all learn from. One of these multichannel marketers is… Read More »

5 Ways to Make the Most of Online Marketing

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Marketing online is much more than opening a website or starting a social media account. While it is true that these things can help you reach your audience, there’s an art to bringing in new visitors. Too many business owners have the idea that an online presence will bring in sales or new clients within… Read More »

Cleaning Authority Does QR Codes Well

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I am seeing more and more direct mail campaigns with QR Codes done well. Cleaning Authority provides yet another example of how you can use QR Codes to help your customers boost their direct mail results. Cleaning Authority is a national housecleaning service, and the other day, I received a simple self-folding mailer with a… Read More »

Why You Need to Know Your Forest Stats

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Earlier this week, I stopped into my local Verizon Wireless store to pay my bill and save a stamp. After making my payment, the salesperson went to print my receipt, and while he was away from the desk, I received one by text. When he got back, I joked about the double receipt and said… Read More »

Chasing AR from behind

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The other day, I had a conversation with MJ Anderson, CMO of Trekk, one of the companies on the forefront of mobile technologies like augmented reality (AR) and virtual reality (VR) with a focus on how they drive the world of print. A lot happened in that conversation, but there is one point I’d like… Read More »