Category Archives: Direct Marketing

Stasis in Direct Mail Formats . . . An Opportunity?

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Mintel Comperemedia, which aggregates and analyzes direct mail data from around the industry, recently did an assessment of direct mail over a three-year period.  It looked at estimated mail volume, use of digital response mechanisms, and spend across nine sectors. The report, titled “Trends in Direct Mail and Digital Integration,” has one overarching theme—stasis. Considering… Read More »

Maintaining Consistency in Marketing

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In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track who and how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in… Read More »

Must Have Data for Multichannel Marketing

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If you are doing multichannel marketing and haven’t seen Neilsen’s new report “Comparable Metrics: Q4 2015,” just released yesterday, then you need to download a copy. The report includes a wide variety of digital media, including TV, radio, TV connected devices, and PCs. But what strikes me most in this report is the data on… Read More »

QR Codes: Do This, Not That!

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When do I see QR Codes more and more these days? On plants, flowers, and seeds. It’s a perfect use for QR Codes, and if you’re printing packaging or collateral for suppliers of gardening products and they are not currently using QR Codes, perhaps it’s something you should suggest. HOWEVER, these QR Codes have to… Read More »

Know Your Timing!

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There are lots of reasons to get involved with your clients’ campaign in the planning stages rather than waiting for them to hand off a print-ready PDF at the end of the process, and here’s one of them. Left to their own devices, their timing can be terrible. When the client is having a weekend… Read More »

Storytelling in the Business World

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Recently I’ve been thinking about why stories are so important to the growth and development of an organization. How do stories have such a profound ability to influence the way we think, and why do they matter so much to a brand’s identity? I started listing what it is that draws me to a story,… Read More »

It’s Time for Spring Cleaning . . . Data, That Is!

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It’s time for spring cleaning, and that includes your data. I was reminded of this today when gathering the contents of my mailbox. In it were two letters, identical except for the personalization. On the first, my name “Heidi” was sprinkled everywhere. On the second — an otherwise identical mailer — was coated with my… Read More »

4 Ways to Take Advantage of Local Marketing

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Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right local touches to your marketing builds engagement with your customers. Here are four areas you can… Read More »

Are We Ready for AR for the Masses?

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This morning, I got to see a child experience AR in action. We had received one of those “everybody’s favorite” Easter gifts catalog, and in the center was a section on children’s outdoor toys. One of them had an invitation to scan to “watch the toy come to life” via AR. My daughter and I… Read More »