Category Archives: Direct Mail

Integrated Marketing Software: A Must-Have for 2015

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No matter what type of industry, the ultimate goal is creating an organizational structure that is as efficient as possible. That’s where integrated marketing software comes in. Every print, mail, and fulfillment organization needs effective marketing that powerfully portrays their products or services, and captures their data and information in a central repository. However, with… Read More »

Test Me, See What Grabs Me

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I get a lot of nonprofit solicitations, and it’s not often that one really grabs me. This one did. It was from the March of Dimes, and what grabbed me was how different it was from the others. Usually, I get dimes and address labels. Sometimes I get dimes and a notepad. Sometimes I just… Read More »

We Know Multichannel Works . . . Now What?

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We all know multichannel marketing works. The question is no longer the value of that approach. It’s the challenges of selecting the right channels, integrating those channels, and the costs associated with doing it well. How much additional benefit do they get from adding channels in light of the amount of time, effort, and expertise… Read More »

Want More Print Jobs? Add Mobile

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Mobile is all around us, but too few printers are integrating mobile into their clients’ multichannel marketing campaigns. As the marketing environment continues to fragment, not offering the ability to integrate mobile is like sending your competition a hand-addressed invitation to woo your clients. Offering mobile integration in a multichannel world is a must. Here… Read More »

Comcast Bills Call Customers Nasty Names

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Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her… Read More »

Superbowl Ads Prove Repeated Exposure Works

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Encourage your clients to take a lesson from Superbowl advertising. According to Neilsen, when viewers were exposed to a Superbowl ad during the pregame, as well as during the game, that ad scored higher on likeability. Viewers were also more likely to remember the ad correctly. That is exactly the response your clients want from… Read More »

In Marketing, Timing Is Everything

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Have you ever gotten a marketing piece that made you think, “Gosh, these people don’t know my business at all!” My husband, who is the director of facilities for a private high school, feels this way a lot. In fact, here is the pitch that landed in front of him this morning. Hi, STEWART, Remember… Read More »

Top 10 Best Practices for QR Codes

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I have recently updated my brandable white paper “Best Practices for QR and Other 2D Barcodes.” From watching implementation of these codes (the good, the bad, and the ugly) over the years, this is my Top 10 list. Do you agree with it? What might you add or delete? 1. Create marketing campaigns, not QR… Read More »