Category Archives: email marketing

Data-Driven Marketing: Where Are We Now?

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When we look around, it feels as if there is more personalization occurring in marketing today. We hear more about it. We see it more in our inboxes and mailboxes. But what’s really happening on the ground? According to Forbes Insight’s new report: “Data-Driven and Customer-Centric: Marketers Turning Insights into Impact,” based on a survey… Read More »

Is USPS Real Mail Notification a Game-Changer?

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As if the USPS hadn’t pulled out enough tricks, it has expanded its latest invention, Real Mail Notification, digital alerts of mail about to arrive in recipients’ mailboxes. The idea is that since USPS sorting machines already take pictures of the fronts of nearly every piece of mail anyway, why not use those images to… Read More »

QR Codes: What the Numbers REALLY Say

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Lately, there has been a lot of talk that QR Codes are dead, that as a response mechanism they are passé in favor of sexier approaches like augmented reality (AR) and near-field communications (NFC). However, the data don’t support this claim. This week, I released a complete front-to-back update of “QR Codes: The Data Speaks,”… Read More »

5 Tips to Increase Email Open Rates

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As every marketer knows, mastering email marketing is an ongoing process that is necessary for the success of your organization. Between sending out promotional email blasts, content marketing, and writing personal emails to customers and prospects, it has been proven to be a great way to connect and communicate with your audience. However, it does… Read More »

How to Get Double-Digit Sales Increases

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I just got off the phone with Cheryl Kahanec, EVP-Digital, for Earth Color. The topic was multichannel marketing, and as usual, Cheryl left me with a lot to think about. In particular, there was one client story that impressed me. Not just because of how the campaign was put together, but because of the work… Read More »

The Importance of A/B Testing Email

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I just read an interesting statistic. According to an email study from The Relevancy Group, only 30% of marketers conduct A/B testing for their email marketing. Considering that more than 20% of marketers attribute 25% or more of their annual revenues to email, you’d think they’d be more scientific about it, but apparently not. By… Read More »

Integrated Marketing Software: A Must-Have for 2015

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No matter what type of industry, the ultimate goal is creating an organizational structure that is as efficient as possible. That’s where integrated marketing software comes in. Every print, mail, and fulfillment organization needs effective marketing that powerfully portrays their products or services, and captures their data and information in a central repository. However, with… Read More »

We Know Multichannel Works . . . Now What?

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We all know multichannel marketing works. The question is no longer the value of that approach. It’s the challenges of selecting the right channels, integrating those channels, and the costs associated with doing it well. How much additional benefit do they get from adding channels in light of the amount of time, effort, and expertise… Read More »