Category Archives: Mobile Marketing

[FREE Infographic] The World Gone Mobile

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According to Nielsen, smartphone share in the United States has grown from just 18% in 2009 to 62% of all mobile phones in 2013. And between July 2011 and July 2012, the number of mobile web users grew by 82%. Did you know that 75% of Americans admit to bringing their phone with them to… Read More »

Top 10 Best Practices for QR Codes

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I have recently updated my brandable white paper “Best Practices for QR and Other 2D Barcodes.” From watching implementation of these codes (the good, the bad, and the ugly) over the years, this is my Top 10 list. Do you agree with it? What might you add or delete? 1. Create marketing campaigns, not QR… Read More »

What Does the iPhone 6 Mean for Printers?

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As a print service provider, your services help your customers build their business and their client base. To stay competitive, it’s vital that you stay ahead of the game, keeping abreast of changing technology that can change the way you do business and the services you offer your customers. That’s why you need to know… Read More »

Places You Should Never Put QR Codes

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“I love the idea of QR Codes, except their implementation is terrible.” This is the assessment of Scott Stratten, super-geek, keynote speaker, and author whose hilariously funny discussions of technology and marketing were brought to my attention by Chuck Gehman, who posted a link to one of his videos in the comments section (thanks, Chuck!).… Read More »

Thoughts on QR Codes Designers Need to Hear

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I recently posted a response to a discussion that is raging in one of the LinkedIn graphic designer discussion groups about QR Codes. I might more accurately describe it as a bash session. There were a handful of posts in support of QR Codes, but most of those were mine. Designers were railing against QR… Read More »

Great QR Code Use for the Haters

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I have been participating in a LinkedIn discussion for designers in which the QR Code haters are out in force. The consensus was that QR Codes are dead because they are ugly, there are more innovative technologies out there, and designers don’t like them. If you ask me, that’s the wrong way to look at… Read More »

Survey: Data Collection on the Rise

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Don’t let your customers fool you — they may have more data than you think. According to polling conducted by Digiday and Neustar in June 2014, 76% of U.S. digital media and marketing professionals are collecting data on current and potential customers and 77% have increased their data collection over the past year. The number… Read More »

Utilizing Multi-Channel Marketing, the Right Way

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What is Multi-Channel? Multi-channel marketing is the use of many different channels, such as direct mail, print, digital, and social media platforms, to spread one consistent, comprehensive, and effective marketing campaign. As a marketing or print service provider, it is important to promote the solutions that enhance the life of your brand as well as… Read More »