Category Archives: Mobile Marketing

Cleaning Authority Does QR Codes Well

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I am seeing more and more direct mail campaigns with QR Codes done well. Cleaning Authority provides yet another example of how you can use QR Codes to help your customers boost their direct mail results. Cleaning Authority is a national housecleaning service, and the other day, I received a simple self-folding mailer with a… Read More »

Chasing AR from behind

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The other day, I had a conversation with MJ Anderson, CMO of Trekk, one of the companies on the forefront of mobile technologies like augmented reality (AR) and virtual reality (VR) with a focus on how they drive the world of print. A lot happened in that conversation, but there is one point I’d like… Read More »

Do You Know What’s Happening in the C-Suite?

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As printers increasingly transition into marketing services providers, it’s critical to understand what is happening in the C-Suite, or the senior executives within a company. Specifically for our industry, we are interested in the marketing and business development executives. To this end, IBM’s “Redefining Markets: Insights from the C-Suite Study,” provides a mother load. The… Read More »

Must Have Data for Multichannel Marketing

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If you are doing multichannel marketing and haven’t seen Neilsen’s new report “Comparable Metrics: Q4 2015,” just released yesterday, then you need to download a copy. The report includes a wide variety of digital media, including TV, radio, TV connected devices, and PCs. But what strikes me most in this report is the data on… Read More »

Are We Ready for AR for the Masses?

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This morning, I got to see a child experience AR in action. We had received one of those “everybody’s favorite” Easter gifts catalog, and in the center was a section on children’s outdoor toys. One of them had an invitation to scan to “watch the toy come to life” via AR. My daughter and I… Read More »

Data-Driven Marketing: Where Are We Now?

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When we look around, it feels as if there is more personalization occurring in marketing today. We hear more about it. We see it more in our inboxes and mailboxes. But what’s really happening on the ground? According to Forbes Insight’s new report: “Data-Driven and Customer-Centric: Marketers Turning Insights into Impact,” based on a survey… Read More »

More Great Uses of QR Codes

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The other week, I talked about recent data showing that QR Codes are far from being on their way out. In fact, the numbers show that their use is growing. As if on cue, I then saw QR Codes in several new places, and of course, I scanned them. The first was on the label… Read More »

QR Codes: What the Numbers REALLY Say

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Lately, there has been a lot of talk that QR Codes are dead, that as a response mechanism they are passé in favor of sexier approaches like augmented reality (AR) and near-field communications (NFC). However, the data don’t support this claim. This week, I released a complete front-to-back update of “QR Codes: The Data Speaks,”… Read More »

32% of Retailers Acquire Mobile Numbers Via Print

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As the world goes mobile, this seems to threaten the security of print. Yet the need to obtain mobile numbers is one of the drivers for print. According to Experian Marketing Services, 32% of retailers use print campaigns to gather mobile numbers. This follows web forms, email, and mobile direct. Mobile marketing isn’t going to… Read More »