Category Archives: Mobile Marketing

Insights into Enterprises’ Demand Gen Efforts (Study)

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For the past three years, Annuitas has released its Enterprise B2B Demand Generation Study, which seeks to document the strategies, objectives, and goals of marketers working in enterprise organizations with revenues of $250 million and above. Here are some key takeaways for printers and MSPs serving (or looking to serve) this marketplace: Marketers continue to… Read More »

7 Ways to Incorporate Mobile into Your Next Event

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These days, people are rarely far from their phones, and the smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation and awareness before, during, and after the event to keep your organization in front of your… Read More »

Home Depot Water Test Uses QR Codes Well

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After checking out of Home Depot, I walked into a QR Code — almost literally. The big white sign with giant red letters read, “Free Water Test for Home Owners. Watch this video.” I scanned the QR Code, which led me directly to a short informative video that told me what the water test was,… Read More »

Critical multichannel, print, and other stats you need to know

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Looking for some stats on multichannel marketing, the value of print, and mobile marketing to throw into presentations, pepper your client conversations, or include in your print marketing or e-newsletters? Here are some interesting data I’ve run across recently that you might find useful. Multichannel Omnichannel shoppers have a 30% higher lifetime value than those… Read More »

3 Ways to Use Pokémon GO to Get More Print

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Looking to give your customers more reason to print? Try Pokémon Go. That might sound like a strange combination, but I just read an interesting article on SuccessfulMeetings.com that offered a number of suggestions for incorporating Pokémon Go into a successful meeting strategy. A number of those suggestions just happen to involve print. Not only… Read More »

A Peek at Kohl’s Multichannel Marketing Strategy

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According to InfoTrends, marketers’ top two goals when it comes to their marketing communications are customer experience and customer loyalty (43% and 35% of marketers citing these as top marketing goals, respectively). Retailers are accomplishing this with smart, integrated, and personalized multichannel strategies that we can all learn from. One of these multichannel marketers is… Read More »

Cleaning Authority Does QR Codes Well

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I am seeing more and more direct mail campaigns with QR Codes done well. Cleaning Authority provides yet another example of how you can use QR Codes to help your customers boost their direct mail results. Cleaning Authority is a national housecleaning service, and the other day, I received a simple self-folding mailer with a… Read More »

Chasing AR from behind

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The other day, I had a conversation with MJ Anderson, CMO of Trekk, one of the companies on the forefront of mobile technologies like augmented reality (AR) and virtual reality (VR) with a focus on how they drive the world of print. A lot happened in that conversation, but there is one point I’d like… Read More »