Category Archives: Mobile Marketing

Great Infographic to Share with Clients

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Looking to convince clients that they need to make a greater investment in updating their databases? Here is a great infographic that makes the point in a powerful (but sometimes funny) way. The infographic relates to business data (such as changing address or phone numbers) more than it does consumers, but the point is made… Read More »

Scanbuy Making the Back End of QR Codes Easier

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Ever since QR Codes have come on the scene, there have been complaints about the often poor experience scanners are receiving on the back end of the scan. Much has been made out of these poor experiences (although some codes lead to user experiences that are exceptional) as if such experiences, in themselves, will kill… Read More »

The Dos and Don’ts of Multi-Channel Marketing

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Building a successful multi-channel marketing campaign is a bit like making a cake. For the recipe to be a success, you need to add all of the right ingredients. In order to help you do so, let’s take a look at some quick dos and don’ts for executing multi-channel campaigns that will keep your clients… Read More »

Can Social Media and Direct Mail Merge Seamlessly?

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“Social media isn’t a fad, and I think we can all accept that,” said moderator Barbara Pellow, Group Director of InfoTrends, in January’s webinar sponsored by Canon Solutions America. This we know: social media isn’t a new trend. It has an established yet evolving role within the marketing sector. So the question becomes, how does… Read More »

4 Marketing Channels You Must Invest In

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No matter how large or small a business is, the following four marketing channels are must-haves for increasing brand awareness, growing product interest, and enhancing your online presence. Your Website: A corporate website should be your business’s first priority for establishing a strong marketing effort. Strong websites have the ability to promote all of your… Read More »

Are We Making Cross-Media Accessible?

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When we read about cross-media marketing, we are most likely to read about sprawling, comprehensive campaigns that involve multiple social media sites, TV, mobile, posters and billboards, integrated dashboards and real-time metrics from global brands. White papers abound from IT services and data management companies like SAS. It’s as if cross-media marketing has to be… Read More »

Interested in Learning about NFC Tags?

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Happy New Year to all! Now is a time to make resolutions and innovate. For those of us in the print industry, one of our resolutions likely involves making traditional print more interactive. In this Printing Impressions webinar sponsored by Canon Solutions America, moderator Lisa Cross talks about where Near Field Communication (NFC) tags fit… Read More »