Category Archives: Direct Marketing

Channel Preference Lesson from Super Shoes

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I have been reading about Super Shoes’ new approach to its new, more personalized direct mail campaigns. I must say, I love what they are doing. There is a lot going on there, but here I want to point to the issue of channel preference. When we think about successful direct mail, we think about… Read More »

10 Ways to Get Creative with Content Marketing

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Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image rich content when there’s so much going on is no… Read More »

4 Ways to Get More Followers on Twitter

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Having more followers on Twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping tips to keep in mind when… Read More »

Is USPS Real Mail Notification a Game-Changer?

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As if the USPS hadn’t pulled out enough tricks, it has expanded its latest invention, Real Mail Notification, digital alerts of mail about to arrive in recipients’ mailboxes. The idea is that since USPS sorting machines already take pictures of the fronts of nearly every piece of mail anyway, why not use those images to… Read More »

More Great Uses of QR Codes

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The other week, I talked about recent data showing that QR Codes are far from being on their way out. In fact, the numbers show that their use is growing. As if on cue, I then saw QR Codes in several new places, and of course, I scanned them. The first was on the label… Read More »

QR Codes: What the Numbers REALLY Say

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Lately, there has been a lot of talk that QR Codes are dead, that as a response mechanism they are passé in favor of sexier approaches like augmented reality (AR) and near-field communications (NFC). However, the data don’t support this claim. This week, I released a complete front-to-back update of “QR Codes: The Data Speaks,”… Read More »

5 Tips to Increase Email Open Rates

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As every marketer knows, mastering email marketing is an ongoing process that is necessary for the success of your organization. Between sending out promotional email blasts, content marketing, and writing personal emails to customers and prospects, it has been proven to be a great way to connect and communicate with your audience. However, it does… Read More »

32% of Retailers Acquire Mobile Numbers Via Print

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As the world goes mobile, this seems to threaten the security of print. Yet the need to obtain mobile numbers is one of the drivers for print. According to Experian Marketing Services, 32% of retailers use print campaigns to gather mobile numbers. This follows web forms, email, and mobile direct. Mobile marketing isn’t going to… Read More »

Beware of Inaccurately Presented Data

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Yesterday, I was skimming through LinkedIn posts and saw that someone had shared a news story that Millennials “want offers by marketers by mail.” In this industry, we’re always looking for opportunities to promote the value of print, so I clicked through. The actual story, however, indicated that 41% of Internet users are now blocking… Read More »