Category Archives: Direct Marketing

Top 10 Best Practices for QR Codes

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I have recently updated my brandable white paper “Best Practices for QR and Other 2D Barcodes.” From watching implementation of these codes (the good, the bad, and the ugly) over the years, this is my Top 10 list. Do you agree with it? What might you add or delete? 1. Create marketing campaigns, not QR… Read More »

4 Essential Tips to Guarantee Sales

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Today’s business world is more competitive than ever, and many organizations are finding it difficult to keep producing sales. So, what can you do to change this and boost sales for 2015? You need to update your sales team’s skills to deliver what your audience wants and needs. To succeed in growing your business for… Read More »

5 Ways Your Print Business Can Make More Money in 2015

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There is a strong market out there for printers right now, so it’s the perfect time for you to make the most of the services you’re offering. The answer to the nagging question about what print and mail providers need to do to grow their business lies within two simple words: provide solutions. That’s right!… Read More »

To Moon! Variable-Data Printing Flies Into New Directions

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Recently, I was working on a project for one of our clients, and in a marked-up Word document that came back to me was a comment that read, in part, “which came first, digital print or one-to-one marketing?” That got me thinking—which is always dangerous—and then some poking around—which is even more dangerous. Today’s notion… Read More »

Making Inbound and Content Marketing Work for You

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Do inbound and content marketing mean the death of the salesman? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics such as cold calling or door to door sales waning in popularity thanks to inbound marketing and the rise of content marketing. This is good… Read More »

What Does the iPhone 6 Mean for Printers?

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As a print service provider, your services help your customers build their business and their client base. To stay competitive, it’s vital that you stay ahead of the game, keeping abreast of changing technology that can change the way you do business and the services you offer your customers. That’s why you need to know… Read More »

Personalized URLs Grow Up

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I just released my update to “State of Personalized URLs,” my nutshell observations and analysis of the usage and best practices of personalized URLs. What do I see has changed in the past year? Deep integration with multichannel campaigns that include email, direct mail, and social media (particularly Facebook). Integration with broader campaigns. We still… Read More »