Category Archives: Direct Marketing

Beware of Inaccurately Presented Data

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Yesterday, I was skimming through LinkedIn posts and saw that someone had shared a news story that Millennials “want offers by marketers by mail.” In this industry, we’re always looking for opportunities to promote the value of print, so I clicked through. The actual story, however, indicated that 41% of Internet users are now blocking… Read More »

Of Bricks and Vick’s: Not-So-First-Class Mail

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For years, my bank has been trying to get me to “go paperless,” not so much to save a tree, methinks, but to save them printing and mailing costs. But, you know, there could be worse things then sending a bank statement through the mail; I could be trying to send an actual bank through… Read More »

5 Tips for Creating Must-Scan QR Codes

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Whether it’s for your business, or for a customer, QR codes are a great way to add value to the pieces you print. Why are QR codes so valuable to print? Because they provide a quick and convenient way to connect your customers and prospects with content, and to track their interaction with your marketing… Read More »

How to Get Double-Digit Sales Increases

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I just got off the phone with Cheryl Kahanec, EVP-Digital, for Earth Color. The topic was multichannel marketing, and as usual, Cheryl left me with a lot to think about. In particular, there was one client story that impressed me. Not just because of how the campaign was put together, but because of the work… Read More »

5 Tips to Manage Your Business’s Social Media

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Running social media for an organization, no matter what size, certainly can be difficult and time consuming. From making sure your posts go out on time to creating content that’s intriguing to your audience, it’s a challenge to succeed at all aspects of a social media campaign. Maintaining social media that is organized and personable,… Read More »

The Importance of A/B Testing Email

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I just read an interesting statistic. According to an email study from The Relevancy Group, only 30% of marketers conduct A/B testing for their email marketing. Considering that more than 20% of marketers attribute 25% or more of their annual revenues to email, you’d think they’d be more scientific about it, but apparently not. By… Read More »

QR Code / Mobile Game on Labels

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Yesterday, we were out for a burger and I saw something interesting on a bottle of catsup. It was a QR Code that led to a game of mobile Trivial Pursuit to help us pass the time until the food arrived. I scanned the code, and instead of taking me to the game directly, it… Read More »

Do You Own Technology, or Does It Own You?

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I’m sitting on the deck of our family camp. There is no cellphone service here, and for the first time, we have wireless. I’m not sure whether that’s a good thing or a bad thing. But the service is so slow that it doesn’t really matter either way. It’s our annual vacation to New Hampshire,… Read More »