Category Archives: Direct Marketing

QR Codes: Do This, Not That!

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When do I see QR Codes more and more these days? On plants, flowers, and seeds. It’s a perfect use for QR Codes, and if you’re printing packaging or collateral for suppliers of gardening products and they are not currently using QR Codes, perhaps it’s something you should suggest. HOWEVER, these QR Codes have to… Read More »

Know Your Timing!

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There are lots of reasons to get involved with your clients’ campaign in the planning stages rather than waiting for them to hand off a print-ready PDF at the end of the process, and here’s one of them. Left to their own devices, their timing can be terrible. When the client is having a weekend… Read More »

Storytelling in the Business World

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Recently I’ve been thinking about why stories are so important to the growth and development of an organization. How do stories have such a profound ability to influence the way we think, and why do they matter so much to a brand’s identity? I started listing what it is that draws me to a story,… Read More »

It’s Time for Spring Cleaning . . . Data, That Is!

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It’s time for spring cleaning, and that includes your data. I was reminded of this today when gathering the contents of my mailbox. In it were two letters, identical except for the personalization. On the first, my name “Heidi” was sprinkled everywhere. On the second — an otherwise identical mailer — was coated with my… Read More »

4 Ways to Take Advantage of Local Marketing

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Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right local touches to your marketing builds engagement with your customers. Here are four areas you can… Read More »

Are We Ready for AR for the Masses?

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This morning, I got to see a child experience AR in action. We had received one of those “everybody’s favorite” Easter gifts catalog, and in the center was a section on children’s outdoor toys. One of them had an invitation to scan to “watch the toy come to life” via AR. My daughter and I… Read More »

Data-Driven Marketing: Where Are We Now?

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When we look around, it feels as if there is more personalization occurring in marketing today. We hear more about it. We see it more in our inboxes and mailboxes. But what’s really happening on the ground? According to Forbes Insight’s new report: “Data-Driven and Customer-Centric: Marketers Turning Insights into Impact,” based on a survey… Read More »

Channel Preference Lesson from Super Shoes

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I have been reading about Super Shoes’ new approach to its new, more personalized direct mail campaigns. I must say, I love what they are doing. There is a lot going on there, but here I want to point to the issue of channel preference. When we think about successful direct mail, we think about… Read More »