Category Archives: Direct Marketing

Content Marketing Outline

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There’s no question about it. To succeed in today’s digital world, your business needs to have a content strategy in place. A content strategy allows you to create, manage, and measure all of your content marketing efforts to make sure your organization is producing effective and relevant content consistently to your audiences. That’s why where… Read More »

MINI Cooper: Covert Data Gathering

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I recently read a case study on a smart multichannel campaign by BMW utilizing personalized URLs. It’s an older campaign, but a good one, and there is an interesting lesson about the use of survey questions that we can all draw from. It’s true that consumers are becoming more and more comfortable giving out personal… Read More »

Want More Print Jobs? Add Mobile

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Mobile is all around us, but too few printers are integrating mobile into their clients’ multichannel marketing campaigns. As the marketing environment continues to fragment, not offering the ability to integrate mobile is like sending your competition a hand-addressed invitation to woo your clients. Offering mobile integration in a multichannel world is a must. Here… Read More »

Tips for Creating a Content Calendar

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Fresh, well-written, and relevant content is an integral part of a successful marketing plan of any modern business. Effectively managing content is also essential, however. Content management strategies include releasing the right content at the right time, using content designed to speak to a specific audience, and making certain that you’ve got a healthy supply… Read More »

Should Your Marketing Plan Be Updated?

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There are goals in every organization. When you began your business, you created a plan. Have you met those goals? Sometimes it can be difficult to tell if you need to make changes, especially when your business has grown and everything is running smoothly. Should you be considering a new plan this year? To determine… Read More »

Simple Steps to Successful Marketing

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In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in the age… Read More »

QR Codes: What Not to Do

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As I’m sure you’re all well aware, a QR code is a type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information.… Read More »