Category Archives: Personalized URLs

Personalized URLs Grow Up

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I just released my update to “State of Personalized URLs,” my nutshell observations and analysis of the usage and best practices of personalized URLs. What do I see has changed in the past year? Deep integration with multichannel campaigns that include email, direct mail, and social media (particularly Facebook). Integration with broader campaigns. We still… Read More »

1:1 Printing Isn’t a Fix-All

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Last week, I posted my nutshell summary of the state of 1:1 printing. My summary has solicited some reactions around the industry — some of them quite strong. One printer represents many others when he writes, Your summary of the past year may be valid in the digital info world in general, but absolutely off… Read More »

Utilizing Multi-Channel Marketing, the Right Way

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What is Multi-Channel? Multi-channel marketing is the use of many different channels, such as direct mail, print, digital, and social media platforms, to spread one consistent, comprehensive, and effective marketing campaign. As a marketing or print service provider, it is important to promote the solutions that enhance the life of your brand as well as… Read More »

The Dos and Don’ts of Multi-Channel Marketing

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Building a successful multi-channel marketing campaign is a bit like making a cake. For the recipe to be a success, you need to add all of the right ingredients. In order to help you do so, let’s take a look at some quick dos and don’ts for executing multi-channel campaigns that will keep your clients… Read More »

Can Social Media and Direct Mail Merge Seamlessly?

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“Social media isn’t a fad, and I think we can all accept that,” said moderator Barbara Pellow, Group Director of InfoTrends, in January’s webinar sponsored by Canon Solutions America. This we know: social media isn’t a new trend. It has an established yet evolving role within the marketing sector. So the question becomes, how does… Read More »

Are We Making Cross-Media Accessible?

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When we read about cross-media marketing, we are most likely to read about sprawling, comprehensive campaigns that involve multiple social media sites, TV, mobile, posters and billboards, integrated dashboards and real-time metrics from global brands. White papers abound from IT services and data management companies like SAS. It’s as if cross-media marketing has to be… Read More »

Tapping into the New Cross Media

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It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently,… Read More »

What’s the State of Personalized URLs?

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Once or twice a year, I update my educational reports and brandable white papers on a variety of topics related to digital printing and personalization. Recently, I updated the one on personalized URLs. What stood out to me? How mainstream they’ve become. Years back, I remember regularly writing blog posts and articles on how personalized… Read More »