Category Archives: QR Codes

5 Mobile Marketing Tips

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Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone of some kind, businesses are bound to take their marketing mobile. According to an eMarketer study, only five years ago, 2.1% of all digital… Read More »

Integrated Marketing Software: A Must-Have for 2015

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No matter what type of industry, the ultimate goal is creating an organizational structure that is as efficient as possible. That’s where integrated marketing software comes in. Every print, mail, and fulfillment organization needs effective marketing that powerfully portrays their products or services, and captures their data and information in a central repository. However, with… Read More »

We Know Multichannel Works . . . Now What?

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We all know multichannel marketing works. The question is no longer the value of that approach. It’s the challenges of selecting the right channels, integrating those channels, and the costs associated with doing it well. How much additional benefit do they get from adding channels in light of the amount of time, effort, and expertise… Read More »

Want More Print Jobs? Add Mobile

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Mobile is all around us, but too few printers are integrating mobile into their clients’ multichannel marketing campaigns. As the marketing environment continues to fragment, not offering the ability to integrate mobile is like sending your competition a hand-addressed invitation to woo your clients. Offering mobile integration in a multichannel world is a must. Here… Read More »

QR Codes: What Not to Do

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As I’m sure you’re all well aware, a QR code is a type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information.… Read More »

Top 10 Best Practices for QR Codes

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I have recently updated my brandable white paper “Best Practices for QR and Other 2D Barcodes.” From watching implementation of these codes (the good, the bad, and the ugly) over the years, this is my Top 10 list. Do you agree with it? What might you add or delete? 1. Create marketing campaigns, not QR… Read More »

Thoughts on QR Codes Designers Need to Hear

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I recently posted a response to a discussion that is raging in one of the LinkedIn graphic designer discussion groups about QR Codes. I might more accurately describe it as a bash session. There were a handful of posts in support of QR Codes, but most of those were mine. Designers were railing against QR… Read More »