Category Archives: Industry Research

Do You Know What’s Happening in the C-Suite?

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As printers increasingly transition into marketing services providers, it’s critical to understand what is happening in the C-Suite, or the senior executives within a company. Specifically for our industry, we are interested in the marketing and business development executives. To this end, IBM’s “Redefining Markets: Insights from the C-Suite Study,” provides a mother load. The… Read More »

Must Have Data for Multichannel Marketing

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If you are doing multichannel marketing and haven’t seen Neilsen’s new report “Comparable Metrics: Q4 2015,” just released yesterday, then you need to download a copy. The report includes a wide variety of digital media, including TV, radio, TV connected devices, and PCs. But what strikes me most in this report is the data on… Read More »

Storytelling in the Business World

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Recently I’ve been thinking about why stories are so important to the growth and development of an organization. How do stories have such a profound ability to influence the way we think, and why do they matter so much to a brand’s identity? I started listing what it is that draws me to a story,… Read More »

Achieving Consistent Color Across all your Print Processes

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Contributed by: Ed Jansen, Vice President, Professional Services at Canon Solutions America As a print service provider, you want color to remain consistent and repeatable, especially when you use multiple devices or print technologies. Ensuring that the color on the proof matches the color on the final output at all times can mean more efficient… Read More »

Do you have a “resistance to change” problem?

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We keep hearing that printers aren’t in the printing business anymore, and the evidence of non-print-centric thinking is all around us. But it’s one thing to know that you have to embrace change. It’s another to actually do it. In its 2015 State of the Industry report, Epicomm asked printers what they need to do… Read More »

Data-Driven Marketing: Where Are We Now?

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When we look around, it feels as if there is more personalization occurring in marketing today. We hear more about it. We see it more in our inboxes and mailboxes. But what’s really happening on the ground? According to Forbes Insight’s new report: “Data-Driven and Customer-Centric: Marketers Turning Insights into Impact,” based on a survey… Read More »

3 Surprising Stats About Print Buyers

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In the study “The New Print Buyers: Who They Are, What They Want and What You Should Do,” released by industry experts and consultants Margie Dana and John Zarwan, there are some surprising stats about print buyers. Dana shared the highlights in a webinar on November 5. Here are three that got my attention: Only… Read More »

Non-Smartphone Users Not Wanted

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When it comes to the battle of print vs. e-media, some companies just need to go through the cycle. Over the years, there have been many examples of companies (retailers, in particular) that have eliminated their catalogs or other print marketing materials to go exclusively digital. However, when sales take the inevitable dip, their print… Read More »

Want More Print Jobs? Add Mobile

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Mobile is all around us, but too few printers are integrating mobile into their clients’ multichannel marketing campaigns. As the marketing environment continues to fragment, not offering the ability to integrate mobile is like sending your competition a hand-addressed invitation to woo your clients. Offering mobile integration in a multichannel world is a must. Here… Read More »