Category Archives: Industry Research

Getting Ready for the Business Development Race

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A difficult economy means that your customers are taking longer to decide if they want to spend money with your printing company. This “wait and see” game may go on for months, perhaps years. In the meantime, your business has its own objectives to meet, and bills to pay. Reducing expenses can only take an… Read More »

The Right Data and the Right Time

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Fall is here and the holiday season is upon us. For many businesses, this season correlates to the most profitable quarter of the fiscal year. Every year holiday spending numbers continue to grow as buyers become more and more informed on what businesses offer. It’s no coincidence that consumer spending has increased; the proliferation of… Read More »

The Future of Print

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Everyone has an opinion about it. But we’re most interested in what the people closest to the action—owners and managers of companies that print—have to say. So last month we launched the Future of Print Survey. Early results are in. Among the key numbers: • 53.9% expect the total demand for print (all products, all… Read More »

Revamp Your Sales Model

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Your business ebbs and flows. Good months followed by an ‘OK’ or a not so good month. How do these results compare to your plan, what’s working and where is either the plan or the execution falling short. We could be talking about a few of your reps or the entire business. Too often the… Read More »

Great QR Code Use for the Haters

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I have been participating in a LinkedIn discussion for designers in which the QR Code haters are out in force. The consensus was that QR Codes are dead because they are ugly, there are more innovative technologies out there, and designers don’t like them. If you ask me, that’s the wrong way to look at… Read More »

Rate and Pace Will Win the Race

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By now, the failed experiment of Ron Johnson as CEO of major retailer JC Penney has been well chronicled.  Until the April 7 issue of Fortune magazine, however, much of the detail about what happened had not been made quite so public.  What was revealed in the article, titled, “How to Fail in Business While… Read More »

Social Media Tipping Point

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For years, industry experts have proclaimed that the time will come when social media marketing is as effective as traditional marketing. Some are suggesting that the release of a very successful new album using only social media may provide a blueprint of future marketing successes and act as a tipping point. Late last year, Beyoncé released her latest album, Drunk… Read More »

1:1 Printing Isn’t a Fix-All

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Last week, I posted my nutshell summary of the state of 1:1 printing. My summary has solicited some reactions around the industry — some of them quite strong. One printer represents many others when he writes, Your summary of the past year may be valid in the digital info world in general, but absolutely off… Read More »

Hearing the Voice of Our Best Customers

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In his blog “How to Protect Market Share,” burnsattitude.wordpress.com, Kevin Burns writes the following: “A recent survey of senior executives showed 80% believed that their organizations offered a superior customer experience. When surveyed, only 8% of their customers actually agreed.” Maybe those executives are in industries that are growing rapidly, have work to spare, and only… Read More »