Category Archives: Whitepapers

Tapping into the New Cross Media

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It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently,… Read More »

Research: Not All Designer Codes Created Equal

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According to research released by the AIDC Lab of Ohio University (part of the Russ College of Engineering and Technology), not all designer codes are created equal. While QR Codes have error correction, allowing up to 30% of these codes to be degraded or altered while rendering the codes still readable, it matters where this… Read More »

Avoid These Mobile Marketing Danger Zones

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There are many danger zones you need to dodge as you send out your mobile marketing messages. There are so many different moving parts with marketing to an “on the go” audience. And it’s easy to leave out a key element or forget something that can make or break your mobile marketing efforts. Here are… Read More »

Health Insurance – Change Brings Opportunities

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It’s fair to say that the business model for health insurance is in the process of being completely redefined by the Patient Protection and Affordable Care Act (PPACA or ACA). Health insurers can expect to spend the bulk of 2013 getting ready for the new post-ACA marketplace. How far reaching are these changes? Well, they… Read More »

Why Are We Still Talking About Response Rates?

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I’ve been thinking about response rates, and you know what? I’m starting to wonder why we use them. They are in every case study. Every Webinar. Every presentation slide. Yet they don’t really tell us much of anything. Response rates simply tell us whether the basic marketing elements of the piece are compelling enough to… Read More »

Looking for a More Lucrative Revenue Stream?

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A recent InfoTrends study entitled The Evolution of the Cross-Media and Marketing Services Provider reveals 58% of the 280 print service providers surveyed are offering cross-media services. There’s no doubt that the cross-media market is dynamic, growth-oriented, and a major contributor to the future of the printing industry. The marketing executive is the key decision-maker… Read More »

How to Wow Your Customers with TransPromo

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Putting the Wow in any offer requires understanding and delivering value. If you want to understand the value of TransPromo, you need to look at it from a few different perspectives: What does marketing (your customer) value? What creates value for the organization producing the document? What does the end-recipient of the document (your customer’s… Read More »

Snapshot of “Marketing Outlook 2010″

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Barb Pellow posted an interesting article (free access) on WhatTheyThink last week that provides insight into marketing trends related to metrics and measurement. She highlights several case examples of companies that are integrating print into campaigns that include additional, digital channels. This multi-channel convergence is an important topic for our industry and this article helps… Read More »