Category Archives: Marketing & Sales

QR Codes: What Not to Do

By

As I’m sure you’re all well aware, a QR code is a type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information.… Read More »

[FREE Infographic] The World Gone Mobile

By

According to Nielsen, smartphone share in the United States has grown from just 18% in 2009 to 62% of all mobile phones in 2013. And between July 2011 and July 2012, the number of mobile web users grew by 82%. Did you know that 75% of Americans admit to bringing their phone with them to… Read More »

Comcast Bills Call Customers Nasty Names

By

Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her… Read More »

Is Your Marketing Working?

By

Your business spends all this time, money, and resources on marketing your products and services. But, is it even worth it? The only way to tell if your organization’s marketing is working is through proper reporting and analytics. If your marketing efforts aren’t trackable, they’re not even worth doing. It’s time to take a good… Read More »

Getting Ready for the Business Development Race

By

A difficult economy means that your customers are taking longer to decide if they want to spend money with your printing company. This “wait and see” game may go on for months, perhaps years. In the meantime, your business has its own objectives to meet, and bills to pay. Reducing expenses can only take an… Read More »

4 Essential Tips to Guarantee Sales

By

Today’s business world is more competitive than ever, and many organizations are finding it difficult to keep producing sales. So, what can you do to change this and boost sales for 2015? You need to update your sales team’s skills to deliver what your audience wants and needs. To succeed in growing your business for… Read More »

Your Fantasy Sales Team

By

With the start of a new year the common questions revolve around “what are we going to do different this year in hopes of better results?” A good place to start is by examining your sales team. Look at team members and create a depth chart, complete with all their stats. Many of you already… Read More »

5 Ways Your Print Business Can Make More Money in 2015

By

There is a strong market out there for printers right now, so it’s the perfect time for you to make the most of the services you’re offering. The answer to the nagging question about what print and mail providers need to do to grow their business lies within two simple words: provide solutions. That’s right!… Read More »

7 Steps to Selling Your Business

By

1. Determine a Realistic Price Range — If you price your business too high, you’ll scare away buyers. If you price it too low, you’ll risk selling at a bargain basement discount. Your goal is to figure out a range that’s realistic. Get a valuation done as that can be used to help market your company.… Read More »