Category Archives: Marketing & Sales

Can You Speak Designer?

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Today’s printers have learned to speak the language of marketers — ROI, A/B testing, channel optimization. But what about design? As workflow and multichannel marketing become increasingly automated, what separates one MSP from another? Is it the ability to manage databases better than another? Provide better metrics? Offer deeper postal discounts through co-mingling? Technology powers… Read More »

Integrated Marketing Software: A Must-Have for 2015

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No matter what type of industry, the ultimate goal is creating an organizational structure that is as efficient as possible. That’s where integrated marketing software comes in. Every print, mail, and fulfillment organization needs effective marketing that powerfully portrays their products or services, and captures their data and information in a central repository. However, with… Read More »

We Know Multichannel Works . . . Now What?

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We all know multichannel marketing works. The question is no longer the value of that approach. It’s the challenges of selecting the right channels, integrating those channels, and the costs associated with doing it well. How much additional benefit do they get from adding channels in light of the amount of time, effort, and expertise… Read More »

3 Metrics to Improve Your Cross Media Campaigns

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When increasing the success of your organization’s marketing efforts, cross media marketing has proven to be a useful tool. Everyone is looking to increase the ROI that they receive from the things they create and distribute – including emails, landing pages, mobile campaigns, mailers, flyers, and more. By integrating those pieces with other offers and… Read More »

The Secret of Success Is…

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I’ve long been a fan of English author Thomas Hardy, and upon learning that a new adaptation of his novel Far From the Madding Crowd was headed for movie theaters, I decided to go back to the source material. While Wikipediaing to reacquaint myself with Mr. Hardy, I came across the line: The term “cliffhanger”… Read More »

Content Marketing Outline

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There’s no question about it. To succeed in today’s digital world, your business needs to have a content strategy in place. A content strategy allows you to create, manage, and measure all of your content marketing efforts to make sure your organization is producing effective and relevant content consistently to your audiences. That’s why where… Read More »

Want More Print Jobs? Add Mobile

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Mobile is all around us, but too few printers are integrating mobile into their clients’ multichannel marketing campaigns. As the marketing environment continues to fragment, not offering the ability to integrate mobile is like sending your competition a hand-addressed invitation to woo your clients. Offering mobile integration in a multichannel world is a must. Here… Read More »

Tips for Creating a Content Calendar

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Fresh, well-written, and relevant content is an integral part of a successful marketing plan of any modern business. Effectively managing content is also essential, however. Content management strategies include releasing the right content at the right time, using content designed to speak to a specific audience, and making certain that you’ve got a healthy supply… Read More »

Should Your Marketing Plan Be Updated?

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There are goals in every organization. When you began your business, you created a plan. Have you met those goals? Sometimes it can be difficult to tell if you need to make changes, especially when your business has grown and everything is running smoothly. Should you be considering a new plan this year? To determine… Read More »

Simple Steps to Successful Marketing

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In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in the age… Read More »