Category Archives: Marketing & Sales

Getting Ready for the Business Development Race

By

A difficult economy means that your customers are taking longer to decide if they want to spend money with your printing company. This “wait and see” game may go on for months, perhaps years. In the meantime, your business has its own objectives to meet, and bills to pay. Reducing expenses can only take an… Read More »

4 Essential Tips to Guarantee Sales

By

Today’s business world is more competitive than ever, and many organizations are finding it difficult to keep producing sales. So, what can you do to change this and boost sales for 2015? You need to update your sales team’s skills to deliver what your audience wants and needs. To succeed in growing your business for… Read More »

Your Fantasy Sales Team

By

With the start of a new year the common questions revolve around “what are we going to do different this year in hopes of better results?” A good place to start is by examining your sales team. Look at team members and create a depth chart, complete with all their stats. Many of you already… Read More »

5 Ways Your Print Business Can Make More Money in 2015

By

There is a strong market out there for printers right now, so it’s the perfect time for you to make the most of the services you’re offering. The answer to the nagging question about what print and mail providers need to do to grow their business lies within two simple words: provide solutions. That’s right!… Read More »

7 Steps to Selling Your Business

By

1. Determine a Realistic Price Range — If you price your business too high, you’ll scare away buyers. If you price it too low, you’ll risk selling at a bargain basement discount. Your goal is to figure out a range that’s realistic. Get a valuation done as that can be used to help market your company.… Read More »

Making Inbound and Content Marketing Work for You

By

Do inbound and content marketing mean the death of the salesman? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics such as cold calling or door to door sales waning in popularity thanks to inbound marketing and the rise of content marketing. This is good… Read More »

11 Reasons Why Selling Owners Won’t Sell

By

The Selling Owner (workimus maximus sellimus minumus) is a breed in and of itself. Generally appearing at dawn and disappearing late at night, this is an active beast and one that wears many hats: Customer Service, Accounting, Delivery, Press/Bindery Stand In, and often, Janitor. The one hat that gathers dust is that of Sales. Very… Read More »

What Does the iPhone 6 Mean for Printers?

By

As a print service provider, your services help your customers build their business and their client base. To stay competitive, it’s vital that you stay ahead of the game, keeping abreast of changing technology that can change the way you do business and the services you offer your customers. That’s why you need to know… Read More »