Category Archives: Marketing & Sales

5 Tips for Creating Must-Scan QR Codes

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Whether it’s for your business, or for a customer, QR codes are a great way to add value to the pieces you print. Why are QR codes so valuable to print? Because they provide a quick and convenient way to connect your customers and prospects with content, and to track their interaction with your marketing… Read More »

How to Get Double-Digit Sales Increases

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I just got off the phone with Cheryl Kahanec, EVP-Digital, for Earth Color. The topic was multichannel marketing, and as usual, Cheryl left me with a lot to think about. In particular, there was one client story that impressed me. Not just because of how the campaign was put together, but because of the work… Read More »

5 Tips to Manage Your Business’s Social Media

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Running social media for an organization, no matter what size, certainly can be difficult and time consuming. From making sure your posts go out on time to creating content that’s intriguing to your audience, it’s a challenge to succeed at all aspects of a social media campaign. Maintaining social media that is organized and personable,… Read More »

5 Mobile Marketing Tips

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Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone of some kind, businesses are bound to take their marketing mobile. According to an eMarketer study, only five years ago, 2.1% of all digital… Read More »

Can You Speak Designer?

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Today’s printers have learned to speak the language of marketers — ROI, A/B testing, channel optimization. But what about design? As workflow and multichannel marketing become increasingly automated, what separates one MSP from another? Is it the ability to manage databases better than another? Provide better metrics? Offer deeper postal discounts through co-mingling? Technology powers… Read More »

Integrated Marketing Software: A Must-Have for 2015

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No matter what type of industry, the ultimate goal is creating an organizational structure that is as efficient as possible. That’s where integrated marketing software comes in. Every print, mail, and fulfillment organization needs effective marketing that powerfully portrays their products or services, and captures their data and information in a central repository. However, with… Read More »

We Know Multichannel Works . . . Now What?

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We all know multichannel marketing works. The question is no longer the value of that approach. It’s the challenges of selecting the right channels, integrating those channels, and the costs associated with doing it well. How much additional benefit do they get from adding channels in light of the amount of time, effort, and expertise… Read More »

3 Metrics to Improve Your Cross Media Campaigns

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When increasing the success of your organization’s marketing efforts, cross media marketing has proven to be a useful tool. Everyone is looking to increase the ROI that they receive from the things they create and distribute – including emails, landing pages, mobile campaigns, mailers, flyers, and more. By integrating those pieces with other offers and… Read More »