Category Archives: Marketing & Sales

4 Ways to Take Advantage of Local Marketing

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Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right local touches to your marketing builds engagement with your customers. Here are four areas you can… Read More »

What Happens When the Seasoned Print Buyers Retire?

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I recently watched a webinar on the changing role of print buyers that featured Elizabeth Howitt, manager of production services for John Hancock Financial Services, and Jeff Dickerson, procurement specialist for State Farm Insurance. Lots interesting things transpired during the event, but there was one takeaway, in particular, that I want to talk about here.… Read More »

10 Ways to Get Creative with Content Marketing

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Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image rich content when there’s so much going on is no… Read More »

4 Ways to Get More Followers on Twitter

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Having more followers on Twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping tips to keep in mind when… Read More »

5 Tips to Increase Email Open Rates

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As every marketer knows, mastering email marketing is an ongoing process that is necessary for the success of your organization. Between sending out promotional email blasts, content marketing, and writing personal emails to customers and prospects, it has been proven to be a great way to connect and communicate with your audience. However, it does… Read More »

5 Tips for Creating Must-Scan QR Codes

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Whether it’s for your business, or for a customer, QR codes are a great way to add value to the pieces you print. Why are QR codes so valuable to print? Because they provide a quick and convenient way to connect your customers and prospects with content, and to track their interaction with your marketing… Read More »

How to Get Double-Digit Sales Increases

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I just got off the phone with Cheryl Kahanec, EVP-Digital, for Earth Color. The topic was multichannel marketing, and as usual, Cheryl left me with a lot to think about. In particular, there was one client story that impressed me. Not just because of how the campaign was put together, but because of the work… Read More »

5 Tips to Manage Your Business’s Social Media

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Running social media for an organization, no matter what size, certainly can be difficult and time consuming. From making sure your posts go out on time to creating content that’s intriguing to your audience, it’s a challenge to succeed at all aspects of a social media campaign. Maintaining social media that is organized and personable,… Read More »