Category Archives: Marketing & Sales

Making Inbound and Content Marketing Work for You

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Do inbound and content marketing mean the death of the salesman? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics such as cold calling or door to door sales waning in popularity thanks to inbound marketing and the rise of content marketing. This is good… Read More »

11 Reasons Why Selling Owners Won’t Sell

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The Selling Owner (workimus maximus sellimus minumus) is a breed in and of itself. Generally appearing at dawn and disappearing late at night, this is an active beast and one that wears many hats: Customer Service, Accounting, Delivery, Press/Bindery Stand In, and often, Janitor. The one hat that gathers dust is that of Sales. Very… Read More »

What Does the iPhone 6 Mean for Printers?

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As a print service provider, your services help your customers build their business and their client base. To stay competitive, it’s vital that you stay ahead of the game, keeping abreast of changing technology that can change the way you do business and the services you offer your customers. That’s why you need to know… Read More »

5 Common Landing Page Mistakes and How to Fix Them

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Ideally, your landing pages have the ability to act as one of your strongest marketing and sales tools for your business. The best part about them is that once they are created, they begin the sales process for you. By creating a simple landing page,  you have generated more contacts and potentially more sales leads… Read More »

Combating “Unsubscribes” with Direct Mail

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I just read a fantastic case study from Data Services Inc. that reinforces the value of direct mail in a world going increasingly electronic. Direct mail goes (and succeeds) in places email cannot. That includes the world of unsubscribes. Belgium-based Outlet-Avenue, an online overstock retailer targeting younger, fashion-conscious consumers, was finding that it was losing… Read More »

Web-to-Print: Selling from a User’s Point of View

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It seems that I’m seeing user stories about Web-to-print everywhere recently. I’ve written here about best practices, the most important of which, I have argued, is getting the user buy-in. At Graph Expo, I attended a press conference by CHILI Publisher, and one of the elements of the conference really struck me. It was the… Read More »

Stop Marketing and Start Selling.

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When it comes to marketing your business, always keep in mind one simple fact: your customers want you to make their lives better. Whether in business or outside of it, your customers are looking to you to improve their life in some way. Does your marketing clearly let them know how you can do just… Read More »