Category Archives: Book Printing

Eye Books

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Herein a long tale of history, technology, and media change. Several years ago, one of the community arts organizations I am involved with—the Saratoga Film Forum, an art house movie theater in downtown Saratoga Springs, N.Y.—had on its programming committee a serious film buff. He was, essentially, a veritable walking (or sitting, as the case… Read More »

Book Publishing Made Easy with Inkjet Technology

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When we talk about inkjet technology and its benefits, the conversation tends to revolve around transaction (invoices, bills, statements) and promotional (direct mail) pieces. But in this webinar titled Inkjet: Implications for Book Printing Manufacturers and Publishers, InfoTrends’ Group Directors Barbra Pellow and Jim Hamilton bring book printing into the conversation. As they highlight, book… Read More »

Printing Is Easy, Marketing Is Hard

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“Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read. —Groucho Marx It has been said, by whom, I’m not entirely sure, that everyone has a book inside them (insert your own “Marxist” joke here), or at least everyone thinks they do. I am regularly asked… Read More »

New Tech Takes Print Books Into New Directions

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For the second year in a row, a critical mass of friends and colleagues reported that they received a Kindle or the like for Christmas. (My policy for the past couple of years has been to only give people print books as gifts.) Still, recent trends in ebook sales show a slowdown, which is actually… Read More »

Crystal Ball, Anyone??

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“It is not the strongest or most intelligent species that survive, but the ones who are most willing to adapt.”  ~Charles Darwin I like this quote because it removes the idea that survival and success are based on natural selection, but are based on intelligence and strategy and looking at how to adapt for future… Read More »

David Mamet Takes the Self-Publishing Route

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David Mamet, the award-winning American playwright, essayist, screenwriter, and film director, has said goodbye to the traditional publishing model with his latest book, a combination of a novella and two short stories about war, and has chosen to self-publish instead. Mamet is a formidable force in literature, playwriting, and screenwriting, so this is big news.… Read More »

Kindle is not for everyone…

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We all know that e-readers are everywhere these days and, in only a few years, have become a commonplace way to consumer your favorite literature. But as the title of this blog suggests, an e-reader is not for everyone. Not everyone has the tech-savvy desire or budget for an e-reader and some people just flat… Read More »

QR Adoption Is NOT Sloth-Like!

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I’m getting tired of technology pundits complaining about “slow” QR code adoption.  I just updated my report “QR Codes: What You Need to Know,” and as part of that effort, I scrapped all of the old data and scoured the industry for the most recent data on QR code adoption and use. In the process,… Read More »

LIVE from Graph Expo 2012!

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Graph Expo 2012 has officially begun. Months of preparation on the part of exhibitors has paid off to create a lively and stimulating environment. I’m always amazed at how exhibitors transform an enormous hall into a series of inviting showcases. As usual, exhibitors compete with each other to drive traffic to their booths. Stages are… Read More »

A Whole New World For Book Publishing (Part 2)

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Books… From Analog to Digital InfoTrends recently completed its 2010–2015U.S. Digital Production Printing Application Forecast. Print is driven by applications, and digital production printing is no exception. Demand for specific applications changes over time for a number of different reasons, including growth in usage, electronic replacement, and shorter runs. This study explored 28 specific application… Read More »