Category Archives: Catalogs

Printing in Spook Country

By

“Spook Country,” the 2007 novel by William Gibson, introduced the concept of “locative art” to the reading public. Gibson’s character Hollis Henry is constantly searching for works of art with her smartphone; art that Gibson describes as akin to techno graffiti.  His descriptions of art tied to a particular GPS location and viewable with a… Read More »

Crystal Ball, Anyone??

By

“It is not the strongest or most intelligent species that survive, but the ones who are most willing to adapt.”  ~Charles Darwin I like this quote because it removes the idea that survival and success are based on natural selection, but are based on intelligence and strategy and looking at how to adapt for future… Read More »

When Am I Going to Start Getting Targeted Catalogs?

By

The high volume of catalogs I receive has always irritated me, but after doing a series of interviews with printers who have installed the new generation of high-speed inkjet presses (those capable of producing commercial quality color), they irritate me even more. It’s time to stop sending bulk catalogs — period. I’m one of those… Read More »

Paper Legality Laws; Coming to a Continent near You

By

Over the past few years, discussions surrounding how legal paper sourcing decisions are made by print buyers have received less and less attention from the press. This doesn’t mean that the issue has melted away; it merely means normalization of the process has relegated it to the board room and to the senate committee. However… Read More »

Targeting, Inference and Missing the Point

By

If you notice how direct marketers are treating you, you can figure out how well they know you…and what techniques they’re using to try to get you to buy. Sometimes marketers target you using previous transaction history or other available data. And that’s good. But sometimes you can see that marketers aren’t targeting you, but only making an inference about you. Sometimes making that inference goes just fine…and sometimes it’s way off base.

An Economic View from a Different Perspective

By

Necessity may be the Mother of invention, but it’s also the Mother of reduction, the Mother of consolidation and ultimately, the Mother of efficiency. The past few years of recessionary behavior has proven to be a Petri dish of sorts that prove this hypothesis.

VDP Gets the Nod from Catalogers and A Big “About Time” from Me

By

Multichannel Marketing magazine has been releasing the results of its 2010 surveys. Responses from the catalog industry were particularly interesting because feedback indicates that catalogers are both sticking with print and expanding into new print formats like postcards, fliers, solo mailers, and other direct mail media. All four MCM reports — catalog, e-commerce, marketing, and… Read More »