Category Archives: Graphic Arts

Looking forward to 2014!

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Every year, I like to think of my trip to PRINT/Graph Expo as a preview of what the coming year will bring. This year, we asked Madison Advisors to jot down their notes about what PRINT indicates will be big in 2014. Here is what they offered: According to Madison Advisors, expect to see growth… Read More »

Crystal Ball, Anyone??

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“It is not the strongest or most intelligent species that survive, but the ones who are most willing to adapt.”  ~Charles Darwin I like this quote because it removes the idea that survival and success are based on natural selection, but are based on intelligence and strategy and looking at how to adapt for future… Read More »

Insurance and Retail get Married

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About this time last year I posted a release about the new retail sales branch opened by Horizon Blue Cross Blue Shield of New Jersey. Horizon was one of the first health insurance companies to take a “retail” approach to selling individual insurance policies under the then newly approved Affordable Care Act. In May of… Read More »

LIVE from Graph Expo 2012!

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Graph Expo 2012 has officially begun. Months of preparation on the part of exhibitors has paid off to create a lively and stimulating environment. I’m always amazed at how exhibitors transform an enormous hall into a series of inviting showcases. As usual, exhibitors compete with each other to drive traffic to their booths. Stages are… Read More »

Paper + Finishing = Profit

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Since being launched in 1995, digital production presses have continued to evolve with improved speed, image quality, and lower cost of operation. Digital printing has become integrated into commercial print shops and in-plant environments for small runs and on-demand printing. In addition, Web-enabled printing and new finishing capabilities have created a number of new business… Read More »

FoldWOW! Another 60 Second Super Cool Fold of the Week

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This week’s 60 Second Super Cool Fold of the Week was designed for The Clarrett Group and printed by Cedar Graphics inRonkonkoma,NY. From the outside, it looks like a briefcase with a handle but when you use that handle to open piece… it reveals a large format poster detailing the Clarett Group’s ambitious plans. The… Read More »

RT Associates: Differentiation with a Cross-Media Focus

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Established in 1982 as a typesetting firm, RT Associates, Inc. has evolved into a marketing logistics provider in step with the ever-changing marketing needs of its customers. With RT Associates, the entire campaign management process is handled under one roof. The firm helps clients execute all aspects of their marketing campaigns, whether they are print,… Read More »

Graphic Arts Printing – What’s Workflow got to do with it?

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If you’re a commercial printer looking to get your share of the growing digital opportunity, what’s workflow got to do with it? A lot, as it turns out. In fact, workflow can mean the difference between a print operation that’s rooted in the dark ages and one equipped to satisfy the expectations of 21st century customers. Can streamlined digital workflow help commercial printers survive – or better yet, thrive – in the second decade of the new millennium? Yes it can -and here’s how:

Software Investment Trends for 2011

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In case you hadn’t figured it out, I’m a software guy. Don’t get me wrong; I like checking out the latest and greatest digital printers and I’ve had the privilege to run various types of presses to give me a true perspective on end-to-end print workflow. Nonetheless, these days you really can’t afford to have… Read More »