Category Archives: Variable Data Printing

Comcast Bills Call Customers Nasty Names

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Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her… Read More »

To Moon! Variable-Data Printing Flies Into New Directions

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Recently, I was working on a project for one of our clients, and in a marked-up Word document that came back to me was a comment that read, in part, “which came first, digital print or one-to-one marketing?” That got me thinking—which is always dangerous—and then some poking around—which is even more dangerous. Today’s notion… Read More »

Why Your Clients Should Be Offering Email Couponing

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If you’re a printer, you want clients to spend more money on print. So why should you encourage them to offer email coupons? Because email coupons are trackable, and they tell your clients what their customers are buying. That tells your clients a lot about those customers they can use for higher value print personalization… Read More »

Stay Ahead of the Curve with Automated Web-to-Print Solutions

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Want to learn how to keep your print services on top within the fast-paced marketing community? If so, InfoTrends’ Kate Dunn offers insight and recommendations on how to adapt and automate print services for your clients. Sponsored by the PressGo program of Canon Solutions America, this webinar gives you the information needed to bolster your… Read More »

Convergence to Digital Inkjet Shifts to Hamburg Facility

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This morning we announced the expansion of our digital platform with the installation of an Océ ColorStream® 3900 at our Hamburg, Pa. facility. As the news release referenced, and as Joe Morrison noted in a recent post, the next 12 months will mark a period of aggressive investment in digital inkjet technology. This strategy will capitalize on… Read More »

CVS: Don’t Tease Me Like That

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This morning, my heartbeat skipped a little when I read the headline: “CVS Unveils Personalized Circulars.” Anything I read that reflects growth in print personalization is exciting to me, but especially outside direct mail, transpromotional, and marketing collateral. Could it be that CVS is going to start mailing coupon books the way my grocery store… Read More »

Printing in Spook Country

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“Spook Country,” the 2007 novel by William Gibson, introduced the concept of “locative art” to the reading public. Gibson’s character Hollis Henry is constantly searching for works of art with her smartphone; art that Gibson describes as akin to techno graffiti.  His descriptions of art tied to a particular GPS location and viewable with a… Read More »

Crystal Ball, Anyone??

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“It is not the strongest or most intelligent species that survive, but the ones who are most willing to adapt.”  ~Charles Darwin I like this quote because it removes the idea that survival and success are based on natural selection, but are based on intelligence and strategy and looking at how to adapt for future… Read More »

Desperately Seeking… A Utility Bill

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As a utility consumer, I have needs. I need to be asked how I’m doing. I need to feel needed. I need to be understood. I desire warmth from more than just my HVAC unit. I want to know where my money is going and why I owe as much as I do. Once I… Read More »